10/31 Boo! hahahahah

SEM
So we have talked about expenses, Facility Management, and a bit about Event Management.

So what about the real economic impact of an event.

Seeing that it is Halloween (bwah ah ah ha h ah ah ha ha - Thunder/lightening), I want to know the economic impact of Halloween. Clearly there must be economic justification to themadness we endure every year.

In fact, while we are on this subject, What was the economic impact of the Furniture market to our city/region?

After this we will proceed with 4.02 and complete in the next day or two.

Thanks!



HSM
HALLOWEEN!
Need Recognition in the time of terror! bwahahahahahaha!

Chap 5

10/20 ...with Friday right around the corner

Seth Godin's blog - click here

SEM:
Finish Activity 5
Begin 4.02
Plan for the test ahead.

Quiz Tomorrow....4.01


HSM:
Quiz....yeah!
Chap 6 review
Chap 5 beckons

10/18 And the band keeps playing

SEM:
We are going to change things a bit.
Follow Mr Murphy's lead in looking over at Obj 4.01.
We are going to do one of the activities - Activity 5.
Please do in a word document.


HSM

Test Return
Plan for reworks
Chap 6 continues.
Quiz on Wednesday

10/14 Um, hey! where's the Party?

Quotable:
All the world is a birthday cake, so take a piece, but not too much."
George Harrison

SEMII
Welcome in to a wonderful day. Hopefully Tennis will begin today and the Conference matches will complete with the SW ladies coming out victoriously in the end.

As in everyday I cannot make it with you, therein lies a contract, an agreement concerning my expectations for the day on your behalf.

Play nicely with the activity I left you and be rewarded...a bonus quiz, test, etc.
Play poorly and there will be dire consequences.

If the teacher has to put your name down on paper or talk with me concerning your behavior upon my return, Mr Murphy will be none too happy. Neither will you when I see you next. Be what I know each of you can be, the success I know you are today.

HSM
So as not to burn time off of our already short semester together, in my absence, on my birthday, I left you an assessment as I have promised. Your half or front sheet in hand, you should have no problem working through the material presented.

Upon half way through, you should begin to wonder why you didn't read the material, instead, took the easy way out by cramming and copying another person's notes. Oh well!

In my absence, today will also have it reward. You will be rewarded for doing well today and not disturbing the powers that be.

As always, have fun.

Murphy

Thursday...one more day to Mr Murphy's birthday.

Quotables:

"Maturity has more to do with the types of experience you've had, and what you learned from them, and less to do with how many birthdays you've celebrated."

SEM:
We began Tuesday with the NC state-wide facilities project.
Bringing it a bit closer to home,
We will repeat this exercise, but with only High Point in mind.
Close surrounding areas, but not Greensboro, W-S, Lexington.
High Point, Thomasville, Archdale/Trinity, Oak Ridge only please.

15 facilities. Minimum of 5 of each type (Sports and Entertainment facilities)


HSM:
Hope everyone's College visit (wink, wink, nudge, nudge) went well.
Especially you Ms. Lenio.

Test has been changed...tomorrow.
Friday is the new golden day to celebrate Mr Murphy's birthday.
I am partial to fudgy brownies, not crappy dried out ones.

We will continue Chap 6 - Business Marketing.

Enjoy!

Mr Murphy

10/5 Tomorrow is Interim

Quotables:

All of us could take a lesson from the weather. It pays no attention to criticism.
~Unknown

SEMII:
Re-take the Obj 3 test - expenses


HSM:
Vocab Mini-test

Click here for the article

Want to try a breakeven model for you.

Finish Chap 19...if possible.

10/3 5 weeks done, let us now get to work

Quotables:
The Latest Decalogue

Thou shalt have one God only; who
Would be at the expense of two?
No graven images may be
Worshipped, except the currency;
Swear not at all: for, for thy curse
Thine enemy is none the worse;
At church on sunday to attend
Will serve to keep the world thy friend;
Honour thy parents; that is, all
From whom advancement may befall;
Thou shalt not kill; but need'st not strive
Officiously to keep alive:
Do not adultery commit;
Advantage rarely comes of it;
Thou shalt not steal; an empty feat,
When it's so lucrative to cheat;
Bear not false witness; let the lie
Have time to on its own wings to fly:
Thou shalt not covet, but tradition
Approves all forms all forms of competition.

~Authur Hugh Clough (1819-1861)


SEMII
1st block - Event planning. Please open up 3.03. Read (yeah, I know), read the activity and begin. Good luck. I will pop in during the class of the class to make sure you have details needed to make it a successful project. This will count as both a test (10point) and a quiz (5 point). Please do not slack off or your grade will be no help to you, rather to the detriment of your grade. You will be asked to present your event.

Good luck!


3rd Block - Test. Spend approx 10-15 minute studying. We will begin the test immediately upon return from lunch. Yes, please look over the expenses worksheets again. Quiz each other and get ready!



HSM
1/ Tests handed back. I need corrections on Wednesday. Version of test, questions written, correct answers given, page from the book where the answer was found required as well. Also include the original answer sheet. Thanks!

2/Chap 19

9/28 "...the Earth say hello!"

Quotables:

" A budget should reflect the values and priorities of our nationand its people."
~Mary Landrieu

"A budget tells us what we can't afford, but it doesn't keep us from buying it."
~William Feather



SEM II:
1/ Quiz
2/ Complete 3.02
3/ Worksheet - Team Exercise


HSM:
1/ Quiz
2/ Complete Chap 3
3/ Write Questions for Jeopardy
4/ Look ahead at Chap 19

9/26 Come Quick! I have found the Target Market!

People do not know what they want, they only want what they know.
~Unknown


SEM
Conitnue Obj 3.
Revenue and Expenses.
It's all about the Benjamins


HSM
Let's look together at targeted marketing ads. Please note the intended audience and the playfulness of many of the ads, but first, an article:

http://www.adweek.com/news/advertising-branding/next-great-american-consumer-135207

Before we really get started, thing through this past weekend and convey to the class some marvelous ephiphany of the marketing your eyes were illumiated to over the past weekend.

Continue Chap 3 - Slide 38. Let's talk McDonalds

9/23 And the rain fell down down down

Quotables:

A man without ethics is a wild beast loosed upon this world.
Albert Camus

Action indeed is the sole medium of expression for ethics.
Jane Addams


SEM:

“Money never made a man happy yet, nor will it. The more a man has, the more he wants. Instead of filling a vacuum, it makes one.”

Benjamin Franklin quotes We begin the discussion on Money. But first, Pick up your things and swap seats. Cannot sit with the same wonderful people you sat with before. Must intermingle. Now, an article on Kodak. Please reseach Kodak for 10 minutes telling me their business mindset/product base and the difficulties they had recently. Read Article Begin Obj 2.03 HSM Test corrections due. Let's take the Vocab Test. Chap 3 continuance :)

9/22 What is it Bear, do you smell something?

Quotables:
History will see advertising "as one of the real evil things of our time. It is stimulating people constantly to want things, want this, want that."
~Malcolm Muggeridge, quoted in Eric Clark, The Want Makers: Inside the World of Advertising, 1988


First we thought the PC was a calculator. Then we found out how to turn numbers into letters with ASCII - and we thought it was a typewriter. Then we discovered graphics, and we thought it was a television. With the World Wide Web, we've realized it's a brochure.
~Douglas Adams

SEMII
Your first Test now in the books, let us turn ahead to things unlearned.

1/ For the Last objective, though the knowledge of an organizational chart was needed, the ability of creating one was not. As a stretch exercise, you are to create one for the CTE Department including the Principals (AP's too) as well as support staff. Make sure your Organizational chart depicts reporting structures and hierarchy.

2/ Article review and timed write. 100 words concerning the article please...20 minutes.

3/ Break out Obj 3 if time.

HSM
We have begun the journey of our own selves by discussing the finer points or Morals, ethics and standards. We have also seen thhe emergence of ethics in the workplace (code of ethics)simple because people, if left to their own devices, cannot be trusted implicitly.

We now journey past the initial value systems we have and into the heart of the matter of what it is that ultimately guides (decides) our buying behavior.

We understand that the 4 P's of marketing is the only thing that we as Marketers can ever change to get the Target Market to want...desire...act upon in the form of "buying" (ideas or products).

Now we get to explore more in depth as to the buying decisions that ultimately lead us to perceive the image we have of ourselves and of others.

9/21 Morals, Ethics and Standards Oh My!

Quotables:

Our society's values are being corrupted by advertising's insistence on the equation: Youth equals popularity, popularity equals success, success equals happiness.
~John Fisher, The Plot to Make You Buy, 1968


In general, my children refused to eat anything that hadn't danced on TV.
~Erma Bombeck

SEMII
Test Day. Hip Hip Hoorah!, Hip Hip Hoorah!

Look at the top of the Blogspot. Click on the patent article. Read it. Understand it.


HSM
Though we have now defined Morals, Ethics and Standards, we push forward through relevant marketing environment concerns we have, the influence therein and our abilities (or lack of) to change what seemingly does not change.

Look down below at the Adweek headlines on the bottom left of the Blogspot. Find an article that relates to marketing as we understand it to be. Read it.

Back to the grind. Chap 2.

I surprise also awaits you under the Document Manager.

Enjoy!

Murphy

9/15 Test Day Reprieve

Quotables:

So long as there's a jingle in your head, television isn't free. ~Jason Love

Advertisers in general bear a large part of the responsibility for the deep feelings of inadequacy that drive women to psychiatrists, pills, or the bottle. ~Marya Mannes, But Will It Sell?, 1964


It is our job to make women unhappy with what they have. ~B. Earl Puckett, quoted in Stephen Donadio, The New York Public Library: Book of Twentieth-Century American Quotations, 1992


SEMII
1/ Prepare for the quiz on Friday!

2/ While you are perusing the material we covered Tuesday, I will be calling you up one at a time for interims.

3/ Classmates will describe in further detail the ongoings of the Title IX ruling and other ADA facts

4/ 2.03

4.5/ Paper assignment

5/ Small Activity (if time)


HSM

1/ Test has been delayed. Friday now.

2/ Go over pertinent Chap 2/1 material. Day off = Brain off. Yes this is a gift. You are welcome.

3/ Begin 1.03 Understand social responsibility, ethics, and the external marketing environment(Chapter 3)

4/ Paper assignment

9/14 Half day for all!

Quotables:

Advertising is a bit like playing make-believe. ~Hartman Jule

The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague. ~Bill Cosby

SEMII:

Casey Martin ADA video - We will watch together

http://sports.espn.go.com/espn/otl/columns/story?columnist=bradley_jeff&id=6553229

Title IX
Read Davis, Aurelia v. Monroe County Board of Education
Read Cohen vs Brown University

Watch Quinipiac
What is the three pronged test for Title IX? (hint...go to Wiki)


Patents and Trademarks:
Link #1
How long does it last? Link #2

Sorry,

Couldn't find anything on OSHA.
Maybe next time.

Let's try Personal Finance if we have time!


HSM
Straight up Personal Finance.

9/12 The Day After

Ponderisms:

Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it. ~Will Rogers

It used to be that people needed products to survive. Now products need people to survive. ~Nicholas Johnson


SEMII:
Quick check:
Do you know the definition of Ethics?
What are the differences in Patents/Copyrights/trademarks/collective marks/service marks?

Quiz man cometh on Tuesday.

1/ Ads for the game
2/ Let's continue with 2.02
3/ Assignment

HSM
Quick check:
Competitive advantage...do you know all three types?

9/8 Ethics and Marketing Plans

Quotables:

What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.
~Vilhjalmur Stefansson, 1964


Advertisers constantly invent cures to which there is no disease.
~Author Unknown

SEMII
I hope you enjoyed the viewing yesterday. Today we get to chat about it.

(1) concerning the video game industry, describe to me three ethical dilemma's facing the industry.
(2) Describe the Who, What, When, Where, How and Why of it all.
(3) what can you tell me of the American Greed series?

HSM
We press on towards the prize, but first (1), tell me about the brand of Coke.
(2) What did we really learn? No, I do not care about the common triviality of the viewing, rather, what deeper set truths did we learn about brand and marketing overall?
(3) The American Greed was a fun one. We will get to ethics and ethical behavior a bit later in the course.

9/7 In my absence.....

Ponderisms:

“Many a small thing has been made large by the right kind of advertising.” – Mark Twain


“Every word, sentence, and headline should have one specific purpose – to lead your potential customer to your order page.” – Shelley Lowery


All -

Clearly I am not here today.

In my absence, don't be stupid.
Though stupidity should be punished, while I cannot be with you, so shall your good behavior be rewarded.

Please,

• No clicky today. The videos presented will be more than ample to keep your attention.
• Be mindful of your friends, even though I am away, let us not fall victim to idle chat and mindless discourse with your friends
• Understand that should your name be recorded by Mrs. Shields, you will receive a failing grade for today. But, should you do well and no name recorded in Mrs Shields notes, you will all receive a bonus test grade - simply put, I wonderful opportunity.

I know you will do great, because you are adults, ethical adults, not children.

Mr Murphy

Ponderisms:
“The fact is, everyone is in sales. Whatever area you work in, you do have clients and you do need to sell.” – Jay Abraham
“Loving your customer boils down to one thing – creating an almost fanatic sense of loyalty in your customer such that they wouldn’t think of buying from anyone else.” – Brad Antin / CommonSenseMarketing.com


SEMII:
Please read the ponderisms. Do eithere of the ones posted speak to you? If so, how?


We begin the journey down the ethical trail, but more importantly, how it all relates back to sports and entertainment.

Open up either 2.01.doc or 2.01 ppt and let's begin.

Thinking critically, research for a bit the ethical quandary that the following people found themselves in. Clearly, just from a cursory knowledge, one will know that their fortunes were adversely affected since they opted for the unethical route.

Martha Stewart, Pete Rose, Sammy Sosa, DarrylStrawberry, Michael Jackson

One of my mottos is this: Stupidity should be punished. What was their punishment? Was it just?

Let think of a couple of more and explore their situations.


Honors Strategic Marketing:


5 minutes to prep. Approx 45 minutes to complete.

If the class finished sooner, we begin once more in Obj 2 ppt, but before we do, read over the ponderisms and the following link. Let's discuss.

http://sethgodin.typepad.com/seths_blog/2011/09/talent-and-vendors.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Fsethsmainblog+%28Seth%27s+Blog%29

Good luck!

Murphy

9/2 The friday hast come

Quotables:

• “The right name is an advertisement in itself.” 

                                                                  - Claude Hopkins

• “Yes, I sell people things they don’t need. I can’t, however, sell them something they don’t want. Even with advertising. Even if I were of a mind to.” 

                                                                   -John O’Toole 


SEM

SAT Question of the Day
 Let's think Sponsorships.  In our first activity we listed the things required for an event.  Finances/Money/Capital  all were answers you as a class knew that were needed to pull it off.  Sponsorships can be this influx of cash to help or to totally cover the entire cost of doing business.

     (1) What are Sponsorships?
     (2) Peruse through the internet and find 5 venues in the state of North Carolina and 2 venues outside of North Carolina and tell me about the sponsorship deals that were struck to help justify the financial viability of the venue's operating budget.
     (3) Next, find three events (of note) and tell me about the sponsorship deals that were struck to help justify the financial viability of the event's operating budget.
     (4) Finally, Tell me about 3 individual sponsorships (Athletes or personas).  Must be from separate sports.

Article Review 

2.01 Objective


Honors Strategic Marketing

Quiz return

Chap 1 summation/Reflection

Chap 2 Intro

Quotables: 

“Advertising is selling Twinkies to adults.”
                                          – Donald R. Vance 

“What would you attempt to do if you knew you could not fail?” 
                                          – unknown  


SEMII

Though starting slowly this semester, we have explored: -the basis of events in general -the costs associated with going to an actual event -and lastly, the "Economic Impact of..." many of the events you have seen on TV. Today we will finish the "Economic Impact of" and begin the journey through actual coursework within the realm of Sports and Entertainment Marketing. But before we do,

(a)
     (1) Thinking back to the event at the Time Warner Cable Arena (Bobcat Game), how did attending the game affect your family’s finances?
     (2) Clearly the game was theoretical, but had it been for real real, and not pretend, think about where you and your family is right now, would the trip have even been possible?
     (3) Think further then and describe what sacrifices (financial ability) must occur to accommodate one game, 5 games, season tickets.
     (4) Can the avg Joe really afford to attend professional sports?
     (5) Is there another venue/avenue (entertainment choice) to suffice the avg Joe then if this is too costly? Give me ideas.

(b)  
Let's think Sponsorships.  In our first activity we listed the things required for an event.  Finances/Money/Capital  all were answers you as a class knew that were needed to pull it off.  Sponsorships can be this influx of cash to help or to totally cover the entire cost of doing business.

     (1) What are Sponsorships?
     (2) Peruse through the internet and find 5 venues in the state of North Carolina and 2 venues outside of North Carolina and tell me about the sponsorship deals that were struck to help justify the financial viability of the venue's operating budget.
     (3) Next, fins three events (of not) and tell me about the sponsorship deals that were struck to help justify the financial viability of the event's operating budget.
     (4) Finally, Tell me about 3 individual sponsorships (Athletes or personas).  Must be from separate sports.

(c)
Article Review



Honors Strategic Marketing

Jumping right into the mix has always been the greatest joy and way to explore a new topic, and clearly, this entire idea of Marketing is new to most of you.  

"The real problem in learning lies in allowing oneself the freedom to accept and confess that one does not know. Only then can one truly learn." 
                              -Murphy

(a) Pope and Lenio will outline what Khiel's has to offer us.

(b) Quiz (bwah-hahahahahaha)

(c) someone smart be willing to explore the difference between Customer Satisfaction and Customer Value...with an example.

(d) Mayberry Vote for Monday

(e) Finish Chap 1 and look forward to Chap 2

(f) Vocab mini-test on Friday (Chap 1 vocab only)

(g) issue article for review