5/16 Time running short

Quotables:
Work expands so as to fill the time available for its completion. ~C. Northcote Parkinson, 1958


Procrastination is opportunity's assassin. ~Victor Kiam


1/ Where did Piss Poor come from?

Interesting History

They used to use urine to tan animal skins, so families used to all pee in a pot

& then once a day it was taken & sold to the tannery.

If you had to do this to survive, you were "Piss Poor."

But worse than that were the really poor folk

who couldn't even afford to buy a pot.

They "didn't have a pot to piss in" & were the lowest of the low.

The next time you are washing your hands and complain

because the water temperature isn't just how you like it,

think about how things used to be.

Here are some facts about the 1500s:

Most people got married in June

because they took their yearly bath in May

and they still smelled pretty good by June.

However, since they were starting to smell,

Brides carried a bouquet of flowers to hide the body odor.

Hence the custom today of carrying a bouquet

when getting Married.

Baths consisted of a big tub filled with hot water.

The man of the house had the privilege of nice clean water,

then all the other sons and men,

then the women and finally the children.

Last of all the babies.

By then, the water was so dirty

that you could actually lose someone in it.

Hence the saying, "Don't throw the baby out with the Bath water!"

Houses had thatched roofs-thick straw-piled high

with no wood underneath.

It was the only place for animals to get warm

so all the cats and other small animals (mice, bugs)

lived in the roof.

When it rained, it became slippery

and sometimes the animals would slip and fall off the roof.

Hence the saying, "It's raining cats and dogs."

There was nothing to stop things from falling into the house.

This posed a real problem in the bedroom

where bugs and other droppings

could mess up your nice clean bed.

Hence, a bed with big posts and a sheet hung over the top

afforded some protection.

That's how canopy beds came into existence.

The floor was dirt.

Only the wealthy had something other than dirt.

Hence the saying, "Dirt poor."

The wealthy had slate floors

that would get slippery in the winter when wet,

so they spread thresh (straw) on the floor

to help keep their footing.

As the winter wore on, they added more thresh

until when you opened the door,

it would all start slipping outside.

A piece of wood was placed in the entrance-way.

Hence: a thresh hold.

(Getting quite an education, aren't you?)

In those old days,

they cooked in the kitchen with a big kettle

that always hung over the fire.

Every day, they lit the fire and added things to the pot.

They ate mostly vegetables and did not get much meat.

They would eat the stew for dinner,

leaving leftovers in the pot to get cold overnight

and then start over the next day.

Sometimes stew had food in it

that had been there for quite a while.

Hence the rhyme: Peas porridge hot, peas porridge cold,

peas porridge in the pot nine days old.

Sometimes they could obtain pork

which made them feel quite special.

When visitors came over,

they would hang up their bacon to show off.

It was a sign of wealth

that a man could "bring home the bacon."

They would cut off a little to share with guests

and would all sit around and chew the fat.

Those with money had plates made of pewter.

Food with high acid content

caused some of the lead to leach onto the food

causing lead poisoning death.

This happened most often with tomatoes,

so for the next 400 years or so,

tomatoes were considered poisonous.

Bread was divided according to status.

Workers got the burnt bottom of the loaf,

the family got the middle, and guests got the top, or the upper crust.

Lead cups were used to drink ale or whisky.

The combination would Sometimes knock the imbibers out

for a couple of days.

Someone walking along the road would take them for dead

and prepare them for burial

They were laid out on the kitchen table for a couple of days

and the family would gather around and eat and drink

and wait and see if they would wake up.

Hence the custom of holding a wake.

England is old and small and the local folks

started running out of places to bury people.

So they would dig up coffins

and would take the bones to a bone-house

and reuse the grave.

When reopening these coffins,

1 out of 25 coffins

were found to have scratch marks on the inside

and they realized they had been burying people alive.

So they would tie a string on the wrist of the corpse,

lead it through the coffin and up through the ground

and tie it to a bell.

Someone would have to sit out in the graveyard

all night (the graveyard shift) to listen for the bell;

thus, someone could be saved by the bell

or was considered a dead ringer.

2/ Begin Obj 8
3/ Quiz/Test on Thursday
4/ Speaker on Wednesday.

5/ Interims next Monday

5/11 Quiz Day!

Quotables:
“I remember my father saying one word to me as I would walk out to school every day: 'increments.' Every test, every quiz, every conversation with the teacher, it all added up to the final grade, which would affect where you went off to college and the rest of your life. All those little bits and pieces added up to something larger,”
Wentworth Miller


1/ Study 5 minutes for the quiz

2/ Quiz (on material covered through Monday)

3/ Go over Quiz

4/ Assignment: Approx 40-50 minutes
Go to Ted.com
Find a presentation you understand the basics of or find interesting
300 word essay (in Word)
Presenter
Title
synthesis of the talk
Why should I care...apply it to yourself or to me

5/ Begin Obj 8 Material - Overview

5/10 The calm before the storm

Quotables:
“The difference between school and life? In school, you're taught a lesson and then given a test. In life, you're given a test that teaches you a lesson.”
Tom Bodett quotes


1/ Quiz tomorrow! On everything through yesterday - Obj 7 material

2/ Look back over the notes from 7.01 and 7.02 Slide 4.
Come up with 3 open ended questions
One hard
One Med
One Easy
and the answer

Answers/questions should requirte thought and more than one word answer. Sentence answers would be great!

3/ Finish 7.02

4/ Outline next Assignment to be begun after quiz. Finish after test on Thursday

5/ Test on Thursday - Obj 7,6,5,4,3,2 ~ 70 Questions

6/ Video on Friday

5/9 - Mother's day done, more gifts to buy

Quotables:
The production of wealth is the result of agreement between labor and capital, between employer and employed. Its distribution, therefore, will follow the law of its creation, or great injustice will be done.
-Leland Stanford

The speed of communications is wondrous to behold. It is also true that speed can multiply the distribution of information that we know to be untrue.
-Edward R. Murrow



1/ Finish 7.02

2/ Seth Godin Blog

3/ Other as time allows

5/6 The Birthday Boy Cometh

Quotables:
“Last week the candle factory burned down. Everyone just stood around and sang Happy Birthday.”
-Stephen Wright

Alex will be making a special appearance this afternoon. Stop by after school if the gumption hits you and wish himn happy birthday!

Seth Godin blog - High School

1/ 1st and 3rd. Jumping into 7.02 and seeing where this leads us.
2nd 7.01, then 7.02

2/ dropshippers/brick and mortar/non store vending Examples before your eyes!
Find - The most unique type of vending you can find - what type of products are delivered thropugh this medium? Possession utility?
Find - a company that drop ships. What types of products do they sell. Avg profit?
Find a store with NO brick and mortar. Would you shop/do business there?

3/ Other as time allows.

5/5 Alex's birthday tomorrow

Quotables:

Increasing inequality in income distribution in this country has broader policy implications, and there is also the growing problem of perverse incentives that result from executives receiving grossly disproportionate compensation based on decisions they themselves take.
Barney Frank


All legislative experiments in the way of making forcible distribution of the wealth produced in any country have failed.
Leland Stanford


Pre Activity

Click on Walmart tab in the news area above this posting. I will guide you from there.


1/ I need you to find from Objective 2, the definition of Place utility.

We are going to jump in and do 7.01...maybe 7.02 as time allows.
Obj 7 takes us through Distribution, ultimately, and in my mind, the most critical of all of the functions/4Ps of marketing. Without this special utility, nothing would get sold in a broad market sense.

I hope you enjoy today's lesson.

Murphy

5/4 Product Promotion

Quotables:
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.
Leo Burnett

Seth Godin Link, very apt!

1/ Evaluating the message

1b/ http://www.dhmo.org/facts.html [The dangers of DHMO]

2/ Infomercials
Pet Rock
3/ 6.06 activity


4/ Distribution

5/2 - And one day closer still to summer vacation

Quotables:
“Do every day or two something for no other reason than you would rather not do it, so that when the hour of dire need draws nigh, it may find you not unnerved and untrained to stand the test.”

-William James


Fun commercials/pictures

Open up 6.01,2,3,4,5 sections

Test tomorrow.
Obj 6,5,4,3,2. :)
Approx 65 questions.

Exercise on evaluation

Obj 7 material

4/28 Blessed Friday or boring friday...depending on your take of the situation

Quotables:

"Radical is what I do"
-Murphy


Sahara Movie Details
Product Placement
http://www.latimes.com/business/la-fi-movie15apr15,0,4543905,full.story


Ted.com
Morgan Spurlock

Bud Light Commercial - Product Placement

6.05 :)

4/28 Thursday, and Friday is still an eternity away

Quotables:
“Things may come to those who wait, but only the things left by those who hustle.”
Abraham Lincoln


We are going to create a voki today. In fact, two vokis. Time: approx 30.
If you finish with time to spare, no games please, work on a better voki...possibly one to email/text to someone to ask them out, to complement them, to tell mum and dad how much you love them.


The first one you will create can be fanciful, fun, pragmatic, whatever.
What to write/record/import? Your choice here. More of a getting to understand the power of Voki.

The second one will need to resemble you in hair, eye color, gender, clothing styles, and hopefully - expression.
You then need to either record your own voice, import a file, or text to talk option to give your voki voice.
The subject of this one shall be a small script of who you are, what grade (denote as Freshman...senior, etc), the year and most importantly, what is your brand. No, not what brand do you buy, but rather, what do you expose as your brand. What makes you, well, you. This may take a bit extra time.

Clearly, I need your voki twin url emailed to be.

Challenge: Create one worthy enough to post on Facebook.
Two fold - (1) create an iconic mini-u
(2) see how long it takes for others to copy your lead and do one as well. Ahhhhh, the power of promotion...inform, persuade, remind.



Second today:
I will call time and we will begin part two!
Product Placement!

www.brandcameo.com
www.brandchannel.com

http://blogs.ajc.com/radio-tv-talk/2010/08/03/georgia-pacific-pulls-ads-from-nickelodeons-glenn-martin-dds/

http://www.mahalo.com/glenn-martin-dds-dental-adventure-game/

http://www.nickatnite.com/shows/glenn-martin-dds/

http://www.aoltv.co.uk/2011/02/28/this-morning-first-to-feature-product-placement/

4/26 Promotion, but not in a job

Quotables:
“The best things in life are never rationed. Friendship, loyalty, love, do not require coupons.”
-Author unknown

"But free doughnuts do."
- Murphy

Today, we will finish 6.04.

In addition, we will get to peruse through Mr Murphy's extensive promotion box of goodies. You will be given an opportunity to sign up for free offers as well to be delivered directly to you at you home.

An assignment will be tendered today, due on Friday.

Of course, after all of this fun, we will begin and get a fair ways through 6.05.

Enjoy!

Murphy

4/26 Sales Promotion...the saga continues

All -

We are continuing on our previous course of thought through the sqles promotion process and beyond.

6.04 please.

Murphy

Blog Play

4/18 and 19 Mr Murphy's Absence

Quotables:
Don't tick off the sub! You will answer me if you do. I will not be a happy camper if I have to deal with any childish, rule #1 ways.
Murphy

April 18

1/ 1st only - Mrs Rice is coming to talk to you. Full Attention
2nd and third - Mini project
I would like you to write a get well card for Avis.
Computer or construction paper can be used.
I would be very happy is everyone could do this for her.

2/ Video after project - Coca Cola:Behind the Real Thing

April 19th

1/ Open Note/Open Computer (Not Friend) test.

2/ Turn in with sub after you finish. Take your time.

3/ Video: The OPRAH Effect

Enjoy your break!

Murphy

4/15 Friday Half Day

Quotables:
The only risk of failure is promotion.
Scott Adams

1/ Finish 6.02

2/ 6.03

3/ If time, Bonus stuff!

4/14 Let the Promotion Begin!

Quotables:
After all those years in Asia, I don't have to do promotion anymore. We just release a Jackie Chan movie and - Boom! - people go.
Jackie Chan

1/ Prmotion look and see

2/ 6.02

4/13 Testing time

Quotables:
The most important kind of freedom is to be what you really are. You trade in your reality for a role. You give up your ability to feel, and in exchange, put on a mask.
Jim Morrison

Disneyland is the star, everything else is in the supporting role.
Walt Disney

1/ Test - online, ooooooo, magical
Study for the first ten, then we shall begin

4/12 An end to selling

Quotables:
America must not ignore the threat gathering against us. Facing clear evidence of peril, we cannot wait for the final proof, the smoking gun that could come in the form of a mushroom cloud.
George W. Bush

We got to know the competition very well. In the '50s popcorn made a big growth in sales. Our main push was to produce the best quality and sell in quality retail outlets.
Orville Redenbacher


1/ Conclusion of 5.04.

2/ Questions

3/ A small jump into Ted

4/ An assignment given.

5/ 6.01 - Promotion - Let the fun begin!

4/8 Friday, Friday, Friday

Quotables:
I'm not that girl from Freaky Friday any more! I'm a real adult. In fact, I hate children! I hate them all!
Lindsay Lohan

1/ Change Up!

2/ Finish 5.03

3 Preview 5.04

4/7 Infomercials are Fun!

Quotables:
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.
Leo Burnett


1/ Finish 5.03

2/ 10,000 Hour Rule intro

3/ Begin 5.04

4/6 QVC is Awesome!

Quotables:
Emancipate yourselves from mental slavery, none but ourselves can free our minds!
Bob Marley

1/ Let's Watch a little QVC

2/ Finish 5.03

3/ Write Quiz Questions

4/ Quiz on Friday/ 5.01 - 5.03.
5 open ended questions. 5 matching - bwah ha ha h ah ah ah ha (evil laughter)

4/5 Power Outages Abound

Quotables:
We are selling dreams. We are merchants of happiness.
Bernard Loiseau

1/ Turn in Feature Benefit Worksheet

2/ Finish 5.03

3/ Allow time for Questions - You create the Quiz!

4/ Smile!

4/4 Prom was great!

Quotable

I find it useful to remember, everyone lives by selling something.
Robert Louis Stevenson

1/ Open up your word doc/Reflection
What spoke to you this past week in Marketing? two or three things that your learned.

2/ Finish/rehash 5.02

3/ 5.03 on the horizon.

4/ Don't forget, your Feature Benefit assignment in due tomorrow!

4/1 Quiz Day!

Quotables:
In advertising, sex sells. But only if you're selling sex.
Jef I. Richards

I agree, but it isn't the selling we are interested in, the Sex itself gets our attention and starts us down the AIDCA path to Action.

1/ Quiz

2/ Video fun

3/ Finish 5.02 and if we get a chance, 5.03

:)

3/31 March passes away, but April comes anew!

Quotables:
Many a man thinks he is buying pleasure, when he is really selling himself to it. Benjamin Franklin

Not offering this kind of guarantee means that they do not believe in their product enough, and they do not care about if a salesman is over promising or over selling their product.
Matthew Lesko

.5/ Read Dilbert for Today and yesterday

.75/ Click Here: link

1/ Finish 5.01

2/ Finish 5.02

3/ Quiz on Friday

4/ Assignment given

3/30 Quiz and a new Beginning

Quotables: When your image improves, your performance improves. Zig Ziglar Take time to be quiet (Reflection) Zig Ziglar 1/ Study for Quiz! Through the Buying Motives. 2/ Wall Street Journal Review 3/ Interesting Article 4/ Selling! 5/ Complete 5.01, intro 5.02

3/28 Last day of the Quarter (25 cents)

Quotables: Half the battle is selling music, not singing it. It's the image, not what you sing. Rod Stewart Honestly, a lot of people thought that I was on top of the world selling so many millions of records, and that this is the life that everybody would want, but I never got to enjoy any of my success. Vanilla Ice Human beings will line up for miles to buy a bucket of catastrophes, but don't try selling sunshine and light - you'll go broke. Chuck Jones 1/ finish 5.01 2/ Establish Goals for Obj 5 Auctions Selling Personal Sell 3/ Wall Street Journal

3/25 TG,LHMOMS,IF

Quotables:
You wouldn't want to be called a sell-out by selling a product. Selling out was frowned on, whereas now you can major in it at business school.
Alan Alda

Selling is essentially a transference of feeling
Zig Ziglar

1/ 5.01 - in its glory!

3/24 Test, Test, Glorious Test

Quotables:
By failing to prepare, you are preparing to fail.
Benjamin Franklin

I hope you studied.


1/ Test

2/ 5.01

3/23 Review and the great foray into 5.01

Quotables:
Capitalism is not about free competitive choices among people who are reasonably equal in their buying and selling of economic power, it is about concentrating capital, concentrating economic power in very few hands using that power to trash everyone who gets in their way.
David Korten

Every one lives by selling something.
Robert Louis Stevenson


1/ Let's try a teamwork exercise!

2/ Basic Review for Obj 4

3/ 5.01

3/22 Reach out, Reach out and touch someone

Quotables:
Getting information off the Internet is like taking a drink from a fire hydrant.
Mitchell Kapor


1/ Commerce Cow

2/ The Art of Schmopopzing II

3/ Finish 4.02, begin and finish 4.03

4/ Activity:
"Two sisters are arguing because each wants the single can of soda that is remaining, and each tries different tactics to ensure the soda. Finally, the mother intercedes and..."

3/21 Is it Spring Break yet?

Quotables:
By three methods we may learn wisdom: First, by reflection, which is noblest; Second, by imitation, which is easiest; and third by experience, which is the bitterest.
~Confucius

1/ Reflection time.

2/Finish 4.02

3/ 4.03

4/ http://tech.fortune.cnn.com/2011/03/20/att-mobile-att-buys-t-mobile-usa/?hpt=T2

3/18 Viva La Culture!

Quotables:

Culture is one thing and varnish is another – Ralph Waldo Emerson


Culture is roughly anything we do and the monkeys don’t – Lord Raglan


1/ Begin your search for cutural etiquette examples - the do's and don'ts of different cultures.
find a culture that no one else has and research. 5 good points of doing business in that country or with someone from that country.

2/ Finish 4.02

3/ WSJ Assignment.

3/17 Luck 'o' the Irish

Quotables:
“In law a man is guilty when he violates the rights of others. In ethics he is guilty if he only thinks of doing so.”
~Immanuel Kant

1/ Ethics Test

2/ 4.02 Fun

3/ Green Check!

3/16 $.01 and reasons

Quotables:
“A mature person is one who is does not think only in absolutes, who is able to be objective even when deeply stirred emotionally, who has learned that there is both good and bad in all people and all things, and who walks humbly and deals charitably”
~Eleanor Roosevelt

“Maturity is: The ability to stick with a job until it's finished; The ability to do a job without being supervised; The ability to carry money without spending it; and The ability to bear an injustice without wanting to get even”
~Abigail Van Buren

1/ 4.02 - Buckle in, it gets good.

3/15 Communications mishaps

Quotables:
"Unskilled Labor" - Seth Godin
An interesting take on the skillset of Americans...you.

1/ Quiz

2/ video

3/ Non-Verbal Messaging

4/ 4.02 - Emotional Intelligence

5/ Homework Assignment

3/14 Communication revisited

Quotables:
Things do not pass for what they are, but for what they seem. Most things are judged by their jackets.
~Baltasar Gracian



1/ http://money.cnn.com/2011/03/10/pf/debit_cards_limit/index.htm?iid=MPM

2/ Surprise

3/ Finish 4.01

4/ Smile...it's only Monday

3/11 - Morning has Broken, like the first morning

Quotables:
A person who won't read has no advantage over one who can't read.
Mark Twain

1/ Clearly, Mr. Murphy is not here. In celebration of this event, there will be no quiz today. Come prepared next Tuesday though, the quiz will have its day. Mr Murphy is never absent save for extreme circumstances. This must be one of those, especially since he told you nothing of this prior. The one rule today is this, don’t piss off the sub. If you do, you will deal with Mr Murphy and it will not end well for you. If the substitute has to write down your name as being...contrary, I will
(1) write you up for insubordination
(2) a pop quiz for your entire class on all of 4.01/Obj 3/Obj 2 material...Monday
(3) the person(s) in question will be named as the reason for the quiz and honored as such.

I will explain to you all the circumstances come Monday.

Enjoy the video, and please, no clicky/wanderings. Sleep or watch the video...easy day.

Play nicely and there will be time for clicky afterward.

Bathroom yes , go see a teacher/admin about *blank* NO

Murphy

3/10 - Communication - yada yada yada

Quotables:
When the eyes say one thing, and the tongue another, a practiced man relies on the language of the first.
— Ralph Waldo Emerson

Read the quote and in a Word Document - write a response as to what you feel it means (to you). Save the word doc. We will add to it throughout the coming weeks.

1/ Finish 4.01

3/9 Test Day - Break out the fireworks and hot dogs!

Quotable:
“When you're prepared, you're more confident. When you have a strategy, you're more comfortable.”

1/ Test - Don't worry, it is easy...to me.

2/ Foray into 4.01

:)

Quotables:

Associate with men of good quality if you esteem your own reputation; for it is better to be alone than in bad company.
George Washington

1/ Read Marketing article from the Wall Street Journal here.

2/ Finish 4.01

3/ Review for Obj 3 test - brief review

MAKE IT RIGHT

There is one error in each of the following sentences. Find the error and rewrite the statement making it true.

1. Pass-through taxation is primarily used in sole-proprietorships.
2. A business owned and operated by one person is a corporation.
3. The two types of partnerships are limited and unlimited.
4. With a sole proprietorship, the life of the business is unlimited.
5. With a limited partnership, both partners share equally in the profit and/or loss of the business.
6. Twenty percent of all businesses in the United States are sole proprietorships.
7. Partnerships are taxed less than other forms of business ownership.
8. Double taxation applies to sole-proprietorships and partnerships.
9. Partnerships are businesses owned by stockholders.
10. The two types of corporations are public and open.
11. With a sole proprietorship, there is complex record keeping.
12. Closed corporations open shares of stock to the general public.
13. A partnership is a combination of a partnership and a corporation.
14. Stockholders manage the daily operations of the corporation.
15. An advantage of a sole proprietorship is the limited liability of the stockholders.

3/7 - Dawn of a new Era

Quotables -
Business has only two functions - marketing and innovation.
Milan Kundera



Pre-Story - Weekend Happenings and Taco Bell (go research)


1/ 4.01 Intro

2/ 4.02 Preview


3/ Bonus Review of Obj 3

MAKE IT RIGHT
There is one error in each of the following sentences. Find the error and rewrite the statement making it true.
1. Pass-through taxation is primarily used in sole-proprietorships.
2. A business owned and operated by one person is a corporation.
3. The two types of partnerships are limited and unlimited.
4. With a sole proprietorship, the life of the business is unlimited.
5. With a limited partnership, both partners share equally in the profit and/or loss of the business.
6. Twenty percent of all businesses in the United States are sole proprietorships.
7. Partnerships are taxed less than other forms of business ownership.
8. Double taxation applies to sole-proprietorships and partnerships.
9. Partnerships are businesses owned by stockholders.
10. The two types of corporations are public and open.
11. With a sole proprietorship, there is complex record keeping.
12. Closed corporations open shares of stock to the general public.
13. A partnership is a combination of a partnership and a corporation.
14. Stockholders manage the daily operations of the corporation.
15. An advantage of a sole proprietorship is the limited liability of the stockholders.

3/4 Yet another Friday...

Quotables:
"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."
Peter F. Drucker

1/ You may wish to look at the Document Manager under practice tests.

2/ 3.06 - Finish

2b/ BonusActivity?!?!?

3/ If time -

MAKE IT RIGHT

There is one error in each of the following sentences. Find the error and rewrite the statement making it true.

1. Pass-through taxation is primarily used in sole-proprietorships.

2. A business owned and operated by one person is a corporation.

3. The two types of partnerships are limited and unlimited.

4. With a sole proprietorship, the life of the business is unlimited.

5. With a limited partnership, both partners share equally in the profit and/or loss of the business.

6. Twenty percent of all businesses in the United States are sole proprietorships.

7. Partnerships are taxed less than other forms of business ownership.

8. Double taxation applies to sole-proprietorships and partnerships.

9. Partnerships are businesses owned by stockholders.

10. The two types of corporations are public and open.

11. With a sole proprietorship, there is complex record keeping.

12. Closed corporations open shares of stock to the general public.

13. A partnership is a combination of a partnership and a corporation.

14. Stockholders manage the daily operations of the corporation.

15. An advantage of a sole proprietorship is the limited liability of the stockholders.

3/3 Quiz Day

Quotables:

“Common sense is very uncommon.”
Horace Greeley

1/ Quiz - 3.01 - 3.04 - You may wish to study for a bit.

2/ Competition Match-up


Indicate whether the following are examples of price competition (P), non-price competition (N), direct competition (D), or indirect competition (I).
_____ 1. Harris Teeter and Food Lion
_____ 2. CVS and Target
_____ 3. Books-A-Million and Waldenbooks
_____ 4. Verizon and Cingular
_____ 5. A gas station open 24 hours
_____ 6. Free installation of a security system
_____ 7. Lowe’s and Home Depot
_____ 8. Hewlett-Packard and CompUSA
_____ 9. Buy one, get one free
_____ 10. Applebee’s and Chick-fil-A
_____ 11. Clearance sales
_____ 12. McDonald’s and Hardees
_____ 13. Coupon for buy one, get one half off
_____ 14. Jason’s Deli free delivery service
_____ 15. Free shipping when ordering from Omaha Steaks

3/ Economic Measurements and the Business Cycle Fill In the Blank W/S

4/ 3.06 Notes

3/2 Grab your hardhats, we are going deeper into Free Enterprise

Quotables:

“Two things are infinite: the universe and human stupidity; and I'm not sure about the the universe.”
Albert Einstein

1/ Finish 3.05

2/ Review 3.01 - 3.04

3/ "Product" exercise

3/1 The Official "Pander to your Teacher" day

Step 1 - look up what pander means.

Quotables:
People want economy and they will pay any price to get it.
Lee Iacocca

This, I believe, in reference to the Iconic K-Car design Iaccoca presided over during his tenure as CEO of Chrysler.

1/ A Lesson in Economics

2/ Read and do

Economic System Match-Up

Match the following examples with the correct pure economic system – Traditional (T), Market (M), or Command (C).

_____ 1. Prices are set by the government.

_____ 2. Based on customs.

_____ 3. No government involvement.

_____ 4. The consumers answer the three basic economic questions.

_____ 5. Amish community.

_____ 6. Customers decide what should be produced.

_____ 7. Businesses decide how products will be produced.

_____ 8. Government leaders decide what should be produced.

_____ 9. Based on traditions.

_____ 10. Indian Reservations.

_____ 11. The government decides who will receive the products.

3/ Find the top 5 GDP's in the world. (internet...go play)

4/ 3.05 - overlay of the BLC and Laws of Supply and Demand - Revisited

2/28 The last day of the month

Quotables: “Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse,”

Seth Godin quote

1/ Review the BLC

2/ Superimpose the Laws of Supply and Demand over the Business Life Cycle

3/ When a Millionaire isn't really a Millionaire ~ a conversation into life

4/ What are the top 5 economies based on GDP? GNP?

5/ 3.04 - Economic Rule (Dominion)

2/25 Week 5 ending, 13 more to go and the circle is complete

"People who can spread ideas, regardless of what those ides are, win,"

-Seth Godin

1/ Quiz 3.02 Material. Should be relatively easy...I think, but I am only the teacher.


2/ 3.03 - basis of Economic Measures
The Business cycle - Like the "Circle of Life" from Lion King, but different

2/23 looking forward by looking backward

Pre-fun - Sweettarts challenge!

1/ Link to Woot! Interesting blog of Brand. Read Polaroid and understand better what it did. We will discuss.

2/ 3.03 - basis of Economic Measures
The Business cycle - Like the "Circle of Life" from Lion King, but different

2/21 The dawning of the quiz

1/ Study for the Quiz

2/ Finish 3.02

3/ Learn how economics defines us as a population...and life

Feb 21 - And still no Valentine

Welcome back to a fun-filled day of learning. Though, traditionally, Mondays drag, today, I hope, will be different. How So? Good Question!

Seth Godin writes:
At MWC, Claes Magnusson saw the following slogans on 25 different high tech booths (companies like IBM, HP, etc.)
Built Around People, Shaping Tomorrow With You, Leading A Smarter Planet, Your Messages Shape Our Future, Now What?, The Power Of Now, Today Changes, Power To You, Powering The Smartphones Of Tomorrow, Just Add Friends, Connecting the world enabling value, Creating experiences TOGETHER, Delivering Tomorrow's Experiences Today, No Longer Just An Idea, Bringing You Closer, Smart Devices, Simple World , Innovation Delivered, Simply Your Solution, The Future Changes Everyday, Take Charge Of Profits, Simply Different, Deploy Everywhere, There Is Here, Discover What's Possible, and No Hidden Surprises
What are they for? Do they mean anything at all?
I think the big company corporate slogan is like heavy paper on the annual report, white space on the billboard and a suit on the sales rep. It's a signal, a sign that the company is big, that it's able to waste time dreaming this stuff up and waste money yelling about it. No one actually reads the slogan (at Yoyodyne, the internet company I founded in 1992, our stolen slogan was, "Where the future begins tomorrow." It was written on our business cards and everything. I don't think 1 person in a 100 commented on it).
Not everything you do actually gets a response. In fact, most of it doesn't. But each effort is a tiny brick in the wall of perception, even when it appears to be dumb and even senseless.


#1 - Crossword Puzzle - Do you know the basics?

#2 - 3.02 - Theory of Supply and Demand - Reminiscent of the bean bidding game.

Feb 18th, TGIF In a purely Economical Sense

Dearly Beloved Aunt Raxenne

Class,

Today we will begin with the reading our our dear Aunt Raxenne's Last Will and Testament. I know, she meant so much to all of us, but as executor or her vast estate, and it was big, I must read her last standing edict concerning her worldly possessions. Allow us to take a moment of silence.


-Murphy

On Market Information Management...

“I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.” David Ogilvy



1/ Reflect on the good 2.01 has brought us

1.5/ Bonus opportunity.

2/ 3.02 right around the corner.

Feb 17th, 3.01 - a new beginning

“Marketing is what you do when your product is no good”
Edwin Lands

1/ Bean game!

2/ 3.01- Economic Foundations

3/ 3.02 - More grean Fun!

Feb 16, 2011 - The test man cometh

1 - test 2.01, 2.02, 2.03 + 1 essay question

2 - Presentations

3 - Intro 3.01

Feb 15th - The Interim Aftermath

1 -A further reading of segmentation. Learn a finer detail of how to implement.

http://www.themanager.org/marketing/segmentation.htm

2 - Segmentation for gamers

http://www.fatfoogoo.com/2008/08/npd-group-releases-games-segmentation-2008-report/

3 - MarketingTeacher addition

http://www.marketingteacher.com/lesson-store/lesson-segmentation-demographics-and-behavior.html

4 - http://www.movieinsider.com/movies/-/2011/

Let's Segment the movies!

5 - Presentations

Feb 14 - I Love Interims!

"Customers don't always know what they want. The decline in coffee-drinking was due to the fact that most of the coffee people bought was stale and they weren't enjoying it. Once they tasted ours and experienced what we call "the third place".. a gathering place between home and work where they were treated with respect.. they found we were filling a need they didn't know they had."
Howard Schultz

#1/ Interims

#2/ 2.03 Activity

42 year-old woman
Marathon runner
Prefers beverages without sugar
Grandparents with 10 grandchildren
North Carolina Mountains
Prefers adventurous vacations
NBA cheerleader
Newly married couple
Earns $100,000+ a year
Received a Masters Degree from UNC
Cayman Islands
Cold climate
Attends worship service every Sunday
Enjoys day trips
Prefers watching television
Frequently purchases products with warranties




Industrial or Consumer
Computer
Post-it notes
Palm pilot
Automobile
Toilet paper



Computer used by a teacher to keep her grades.
For a 16th birthday gift, Mary gets a computer.
A first-grader who loves to draw on post-it notes.
Smith High School provides their teachers with post-it notes.
Each Pfizer sales rep keeps their appointments in a palm pilot.
Alyssa bought a palm pilot to use to remember birthdays.
The Urks are expecting their second child so they need a minivan.
All employees of “Geeks on Wheels” are provided a company car.
Memorial Hospital purchases toilet paper for their hospital rooms.
Trey always buys Charmin at the grocery store for his house.


#3/ Superbowl Results

#4/ Superbowl videos

Feb 11th - Ahhhhhh Friday!

Pre game - Final touches to your Project. 10 minutes.

#1 Continue with 2.03 Segmentation.

#2 Activities

#3 Presentations

#4 If time, Super Bowl Segmentations

Feb 10 - Snow Day

#1 Complete your Activity 7 project

#2 2.03 powerpoint - my teacher page.

Today's Schedule:
1st - 10:35 - 11:45
3rd - 11:50 - 1:40 lunch 12:15 - 12:40
2nd - 1:45 - 2:35
4th - 2:40 - 3:30

Feb 9th - Day of the Quiz

#1 Study for the quiz!

#2 2.02 Word doc - Activity 7
The Marketing mix is a tricky one. From all of the tricks you will learn from the world and myself, the only 4 items we can play with as Marketers are the 4 P's of marketing - the Marketing mix. Think about that. This is quite profound. We cannot do anything to influence you to buy our products short of manipulating the 4 P's of marketing.

With this in mind, find Activity 7 located on the last page of the Obj 2.02 word doc. Complete. You will need to be ready to present by today. Enjoy!

Grading Rubric is located on my document manager.

You will have ~ 45 minutes to complete this task.

#3 2.03 powerpoint - my teacher page.

Feb 8 - 2.02 Wrap up

Are $300 headphones worth it?
A friend wanted to buy Dr. Dre headphones. They list for about $300.
Any audiophile can tell you that they sound like $39 headphones. Instead, consider these. We can prove they sound better!
But of course, that's not the question. It's not what sounds better, it's what's worth it.
The Dre headphones come with admiring glances at no extra charge. They come with self-esteem built in. You can argue that this is a worthless feature in a device designed to reproduce sound accurately, but you'd be wrong. After all, the whole reason you're listening to music in the first place is to feel good. To be happy. If the Dre's make you happy, and your happiness is worth $300, then they're worth it, no?
For others (put me in that category) I get more happiness knowing that I didn't fall for a clever marketing ploy, and I buy the ones that I believe sound better. Of course, that's a clever marketing ploy too--persuading me that better sound is worth this much. But don't tell anyone. That would make me feel manipulated.


#1 4 P's of Marketing
Using the 4P's of marketing as we just learned in objective 2.02, place them nextto the appropriate lead-in.

How should the product be packaged?
Should we offer credit and layaway?
Should we allow our product to be sold by a wholesaler?
How often should we advertise?
How many sales people should we hire?
Should we offer guarantees or warranties?
Which type of transportation should we use to move the product?
What should be offered for sale?
How often should we put the product on sale?
Which celebrity could we use to entice customers into the store?


#2 6 Functions of Marketing
With the situation given, partner it with the appropriate item from the 6 Functions of Marketing as we discussed from 2.02 material

Situation
Using technology to improve MP3 players.
Management decides to mark up products by 100%
Customers fill out an in-store survey.
Salespeople assist all customers in the store.
Internet advertising is used in conjunction with television advertising.
Fruits and vegetables are delivered by tractor-trailers.

#3 Superbowl Commercial
Websitehttp://msn.foxsports.com/video/shows/super-bowl-commercials-2011
Best you link me and send me to your email address now.Do not do during class. I will mark off points should I see you doing so.Homework assignment due Wednesday, emailed to murphyk2@gcsnc.com

If you want to see the commercials by quarter, go to:
http://superbowlads.fanhouse.com/
Same commercials, organized differently

#4 2.02 Word doc - Activity 7
The Marketing mix is a tricky one. From all of the tricks you will learn from the world and myself, the only 4 items we can play with as Marketers are the 4 P's of marketing - the Marketing mix. Think about that. This is quite profound. We cannot do anything to influence you to buy our products short of manipulating the 4 P's of marketing.

With this in mind, find Activity 7 located on the last page of the Obj 2.02 word doc. Complete. You will need to be ready to present by tomorrow. Enjoy!

Grading Rubric is located on my document manager.

Feb 7 - 2.02 6 Functions of Marketing and the 4 P's as well

#1 Superbowl results

Packers over Steelers by 6.

Quel Domage!

#2 2.02
open up 2.02 from the teacher page.

#3 4 P's of Marketing
Using the 4P's of marketing as we just learned in objective 2.02, place them next
to the appropriate lead-in.

How should the product be packaged?
Should we offer credit and layaway?
Should we allow our product to be sold by a wholesaler?
How often should we advertise?
How many sales people should we hire?
Should we offer guarantees or warranties?
Which type of transportation should we use to move the product?
What should be offered for sale?
How often should we put the product on sale?
Which celebrity could we use to entice customers into the store?

#4 6 Functions of Marketing
With the situation given, partner it with the appropriate item from the
6 Functions of Marketing as we discussed from 2.02 material

Situation
Using technology to improve MP3 players.
Management decides to mark up products by 100%
Customers fill out an in-store survey.
Salespeople assist all customers in the store.
Internet advertising is used in conjunction with television advertising.
Fruits and vegetables are delivered by tractor-trailers.

#5 Superbowl Commercial Website
http://msn.foxsports.com/video/shows/super-bowl-commercials-2011
Best you link me and send me to your email address now.
Do not do during class. I will mark off points should I see you doing so.
Homework assignment due Wednesday, emailed to murphyk2@gcsnc.com

#6 Superbowl Comments
So as to get a head start of your classmates who, in their great wisdom, chose not to observe last nights festivities, I will allow you to post a comment on this blog for today. One will be chosen and shown tomorrow.

Feb 4 - Obj 2.02, Quiz, other fun stuff

#1 Quiz! Study for ~ 3-5 minutes. SWOT will be on it.

#2 Swot Analysis

#3 4 P's of Marketing
Using the 4P's of marketing as we just learned in objective 2.02, place them next
to the appropriate lead-in.

How should the product be packaged?
Should we offer credit and layaway?
Should we allow our product to be sold by a wholesaler?
How often should we advertise?
How many sales people should we hire?
Should we offer guarantees or warranties?
Which type of transportation should we use to move the product?
What should be offered for sale?
How often should we put the product on sale?
Which celebrity could we use to entice customers into the store?

#4 6 Functions of Marketing
With the situation given, partner it with the appropriate item from the
6 Functions of Marketing as we discussed from 2.02 material

Situation
Using technology to improve MP3 players.
Management decides to mark up products by 100%
Customers fill out an in-store survey.
Salespeople assist all customers in the store.
Internet advertising is used in conjunction with television advertising.
Fruits and vegetables are delivered by tractor-trailers.

#5 Superbowl lead-in and assignment.

Feb 2 - Functions of Marketing

#1
Match the left column with the right column Goal - Target Markets

Bass Pro Shop / Pregnant woman
Hollister / Fishing and water enthusiast
K and W cafeteria / Families with small children
A Pea in the Pod (maternity) / Sporting enthusiast
Toys R Us / Females who enjoy crafts
Dick’s Sporting Goods / Senior citizens
Michael’s / Teenagers and college students


#2
You should keep the marketing concept in mind while using the following scenarios to identify what product could solve the customer’s dilemma: (Goal - Product Development - The Marketing Concept)

· Mr. Jones’ desk is very disorganized with papers, pens, paper clips, and post-it notes. He wishes his desk could be more organized.
· Athletes become frustrated keeping their MP3 players and their sunglasses on their head at the same time.
· Mary enjoys shopping at her neighborhood grocery store, but with her broken leg, it is becoming more difficult carrying her groceries to her car.


#3
We better understand the underlying tenants of marketing now with the introduction of the vocabulary from 2.01. 2.02 stretches us farther by expanding our limited understanding of what each functions entails. Methodically we will pursue this objective to the end.

Please copy the words as we did yesterday and complete a wordle of the major concepts from this lesson. If you feel your wordle is the stuff, please show me and I will try to post it under a new section I am pondering on creating for Marketing. Make sure you save this under your "My Documents/Marketing"

#4
http://sbinfocanada.about.com/cs/marketing/a/targetmarket.htm
Why do people buy products (goods or services)? What do we need to do before deciding on a target market?

#5
Please go under my Document Manager to find today’s date. Take a look at Australia Target Market Snapshot. Since we are reading this (and looking at the pretty pictures as well) utilize the Who, What, When, Where, How questions for understanding what it is telling us. More importantly, what do you get out of it? Who would you target to come to your country?

Look now to the Target Market Profiles word.doc. We will do this together.

#6
Let’s break into Objective 2.02. Open up the Powerpoint and we shall begin.

#7
Quiz on Friday. Objective 2.01 material only. 5 questions.