Feb 8 - 2.02 Wrap up

Are $300 headphones worth it?
A friend wanted to buy Dr. Dre headphones. They list for about $300.
Any audiophile can tell you that they sound like $39 headphones. Instead, consider these. We can prove they sound better!
But of course, that's not the question. It's not what sounds better, it's what's worth it.
The Dre headphones come with admiring glances at no extra charge. They come with self-esteem built in. You can argue that this is a worthless feature in a device designed to reproduce sound accurately, but you'd be wrong. After all, the whole reason you're listening to music in the first place is to feel good. To be happy. If the Dre's make you happy, and your happiness is worth $300, then they're worth it, no?
For others (put me in that category) I get more happiness knowing that I didn't fall for a clever marketing ploy, and I buy the ones that I believe sound better. Of course, that's a clever marketing ploy too--persuading me that better sound is worth this much. But don't tell anyone. That would make me feel manipulated.


#1 4 P's of Marketing
Using the 4P's of marketing as we just learned in objective 2.02, place them nextto the appropriate lead-in.

How should the product be packaged?
Should we offer credit and layaway?
Should we allow our product to be sold by a wholesaler?
How often should we advertise?
How many sales people should we hire?
Should we offer guarantees or warranties?
Which type of transportation should we use to move the product?
What should be offered for sale?
How often should we put the product on sale?
Which celebrity could we use to entice customers into the store?


#2 6 Functions of Marketing
With the situation given, partner it with the appropriate item from the 6 Functions of Marketing as we discussed from 2.02 material

Situation
Using technology to improve MP3 players.
Management decides to mark up products by 100%
Customers fill out an in-store survey.
Salespeople assist all customers in the store.
Internet advertising is used in conjunction with television advertising.
Fruits and vegetables are delivered by tractor-trailers.

#3 Superbowl Commercial
Websitehttp://msn.foxsports.com/video/shows/super-bowl-commercials-2011
Best you link me and send me to your email address now.Do not do during class. I will mark off points should I see you doing so.Homework assignment due Wednesday, emailed to murphyk2@gcsnc.com

If you want to see the commercials by quarter, go to:
http://superbowlads.fanhouse.com/
Same commercials, organized differently

#4 2.02 Word doc - Activity 7
The Marketing mix is a tricky one. From all of the tricks you will learn from the world and myself, the only 4 items we can play with as Marketers are the 4 P's of marketing - the Marketing mix. Think about that. This is quite profound. We cannot do anything to influence you to buy our products short of manipulating the 4 P's of marketing.

With this in mind, find Activity 7 located on the last page of the Obj 2.02 word doc. Complete. You will need to be ready to present by tomorrow. Enjoy!

Grading Rubric is located on my document manager.