Wednesday, February 12, 2020 The proverbial hump day

QUOTABLE

MM51 - Marketing Vocab Class Quizlet

https://quizlet.com/join/DbgAjzFW9

Mkt - Cadillac  - yes, read

                                                        

Word of the Day

Question of the day
SAT QOTD (Begin in 2012)

Kaplan's Version QOTD

Kaplan's SAT Question of the day

                                                            

AP COMPUTER SCIENCE PRINCIPLES

Blown to Bits:
http://www.bitsbook.com

U1L12 - The need for DNS - Recap and finish

   

U1L14 - Due on Monday - don't rush

U2L1 - Bytes and File Sizes

U3L1 - The Need for programming languages

yes, doubling up!

U1 Assessment 2 - Thursday, Feb 13

BTB Reading - Due Thursday, Feb 13, by 8am.  

pp - 309-316 - The Internet Spirit

pp 73-77 - Ghosts in the machine

Question on quia - http://www.quia.com/quiz/7524712.html

Express course 22-27 Due Monday Feb 17

                                                                                                                                                    

MARKETING MM51

1.05 Explain the concept of market and market identification

A.  Define the following terms: behavioral segmentation, demographic segmentation, geographic segmentation, market, market segmentation, marketing segments, mass marketing, psychographic segmentation, and target market.

B.  Explain the importance of target markets to businesses.

C.  Describe advantages and disadvantages of mass marketing.

D.  Describe advantages and disadvantages of using market segments.

E.  Explain why the use of market segments is increasing.

F.  Describe demographic characteristics that are analyzed by marketers.

G. Explain the value of geographic segmentation.

H.  Discuss the value of psychographic segmentation.

I.    Describe types of behavioral segmentation.

EQ - Who are the customers?  Where do they live?  What are they willing to buy?  How much are they willing to spend?

Who are the customers?  Where do they live?  What are they willing to buy?  How much are they willing to spend?

McDonald's marketing segmentation around the World

How advertisers targeted Black Consumers in the 1970's

McDonald's Marketing Segmentation Video

#2 Segmentation video for McD's

Good overview of Segmentation

Video – Youtube - Market segmentation introduction    https://www.youtube.com/watch?v=luEQUFWJ6oY&index=18&list=PLvy2hkfDK8JrKqZumPYVbO-qo5qSMU5Pa&spfreload=1

1.05 MP 003 Ind Activity 1: Marty and the Martins

http://www.quia.com/quiz/7502603.html

1.05 MP 003 Individual Activity 2: Say Cheese!

http://www.quia.com/quiz/7502678.html

Shortcut - Briefing

1.05 Briefing – Markets and Market Identification

    https://gcsnccom-my.sharepoint.com/:b:/g/personal/murphyk2_gcsnc_com/ESHxuGo2G1JOgO8v3Y6tWlMBKPo46oCbYtsf4HjoSwi6cw?e=1M5tXZ

1.04 MP 002 The Gray Zone - Corporate Donations to Charity

http://www.quia.com/quiz/7501995.html

1.04 MP 002 Make It Pay! - Marketing Strategies

http://www.quia.com/quiz/7501997.html

Dumpster Diving

   1.    Number of people living in the house.

2.    Ages of the residents.

3.    What are the possible occupations?

4.    Would the household be considered lower, middle or upper class?

5.    What can be said about their lifestyles?

6.    What other products might this household purchase?

7.    What can you tell about the shopping preferences of this household? 

1.    Number of people living in the house.

2.    Ages of the residents.

Skin Cream Target Market

Each student should create a phrase or description that s/he would use to promote a new skin cream to the following markets:

         •    Female athletes

         •    Physicians

         •    Men over 40

         •    Teenage girls

         •    Women in other global regions (e.g., Asia, Europe, Latin America, etc.)