AP COMPUTER SCIENCE PRINCIPLES
Blown to Bits:
http://www.bitsbook.com
http://www.bitsbook.com
U1L12 - The need for DNS
Grab a number and sheet!
Unplugged activity
Plugged activity
Video, begin @ 4:11/4:12
Research:DNS in the Real World Activity Guide (15 min)
U1L13 - HTTP and Abstraction on the Internet
The Internet Protocol Stack (see image below)
Video: the Internet:HTTP and HTML
Investigate: HTTP traffic on your computer
gcsnc.com
maps.google.com
espn.com
others
What is SMTP?
BTB Reading - Due Thursday, Feb 13, by 8am.
pp - 309-316 - The Internet Spirit
pp 73-77 - Ghosts in the machine
Question on quia - http://www.quia.com/quiz/7524712.html
Express course 15-21 due on Today!
Express course 22-27 Due Monday Feb 17
Bonus readings/viewings
Bonus readings/viewings
- There and Back Again: A Packet’s Journey and discuss questions that arise about how a packet travels from one person to another. (3:21)
- Easy Way to Understand Packets. Note: Headphones are recommended; this one has some dramatic music! (13:00)
- Look at IETF Requests for Comment (RFCs): Protocols are developed by the Internet Engineering Task Force (among other groups), who publish Requests for Comment (or RFCs) detailing the components of the protocol. If students wish, they may have a look at the one of the actual RFCs for TCP here https://www.rfc-editor.org/rfc/rfc793.txt. RFCs exist for many of the protocols covered in this course.
MARKETING MM51
1.02 assessment Wednesday Changed to Thursday (That is today!) changed once more to Tuesday!
1.02 Assessment - click here! - http://www.quia.com/quiz/7500766.html
I will need to open
Make sure you have completed 1.04 Total Recall (B)
Read - on canvas
Pack Your Suitcases
Product
Price
Place
Promotion-2
Put It All together
Remember Your Map
Summary (B)-3
Do - on quia
1.04 MP 002 Total Recall(B) 8OE - http://www.quia.com/quiz/7501986.html
1.04 Assessment on Thursday
No 1.04 Vocab
a. Define the following terms: behavioral segmentation, demographic segmentation,
geographic segmentation, market, market segmentation, marketing segments, mass
marketing, psychographic segmentation, and target market.
b. Explain the importance of target markets to businesses.
c. Describe advantages and disadvantages of mass marketing.
d. Describe advantages and disadvantages of using market segments.
e. Explain why the use of market segments is increasing.
f. Describe demographic characteristics that are analyzed by marketers.
g. Explain the value of geographic segmentation.
h. Discuss the value of psychographic segmentation.
i. Describe types of behavioral segmentation.
EQ - Who are the customers?
Where do they live? What are they
willing to buy? How much are they
willing to spend?
Who are the customers?
Where do they live? What are they
willing to buy? How much are they
willing to spend?
Pretest - 1.05 MP 003 Pre-test 10Q http://www.quia.com/quiz/7502403.html
Read - on canvas
To market, to
market
Are you ready,
willing and able?
Who’s the target?
How much do you
want?
Mass marketing\
Segment marketing
Summary
(A)-4
Do - on quia
1.05 MP 003 Total Recall(A) 7OE - http://www.quia.com/quiz/7502479.html
Read on canvas
Types of
segmentation
Demographic
segmentation
Geographic
segmentation
Psychographic
segmentation
Behavioral
segmentation
Summary (B)-4
Do on quia
1.05 MP 003
Total Recall(B) 5OE - http://www.quia.com/quiz/7502482.html
Good overview of Segmentation
Video – Youtube - Market segmentation introduction https://www.youtube.com/watch?v=luEQUFWJ6oY&index=18&list=PLvy2hkfDK8JrKqZumPYVbO-qo5qSMU5Pa&spfreload=1
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