Wednesday, January 9, 2019

Wednesday, Jan 9, 2019 Good Morning!

                                                        
Kaplan's SAT Question of the day
                                                            
MARKETING


Next week - reflection:
Pricing Project


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Text  - Obj 3/2/1 looking at Friday, Jan 11



3.06 PRICE

What price is a good price?

Do you really know when you are getting a great deal?  

Software to Help You Set Prices
Price of Happiness
Skip 1:03-1:40

Pricing is a Process




3.07
How do the items you love get to your home?



[5-95] 3.07

a. Define the following terms: channel, channel intensity, channel length, distribution patterns, exclusive distribution, selective distribution, and intensive distribution.
b. Explain how channel members add value.
c. Discuss channel functions (e.g., information, promotion, contact, matching, negotiation, physical distribution, financing, and risk taking).
d. Explain key channel tasks (e.g., marketing, packaging, financing, storage, delivery, merchandising, and personal selling).
e. Describe when a channel will be most effective.
f. Distinguish between horizontal and vertical conflict.
g. Describe channel management decisions (i.e., selecting channel members, managing and motivating channel members, and evaluating channel members).
h. Explain channel design decisions (i.e., analyzing customer needs, setting channel objectives, identifying major alternatives—types of intermediaries, number of intermediaries, responsibilities of intermediaries).
i. Discuss the relationship between the product being distributed and the pattern of distribution it uses.
[5-97]  3.07
a. Explain how customer service facilitates order processing.
b. Identify actions that customer service can take to facilitate order processing.
c. Describe the role of customer service in following up on orders.
[5-99]  3.07
a. Define the following terms: channels of distribution, producer, ultimate consumer, industrial user, middlemen, intermediaries, retailers, wholesalers, agents, direct channels, and indirect channels.
b. Identify types of channel members/intermediaries/middlemen.
c. Explain the importance of middlemen in the channel of distribution.
d. Describe types of channels for consumer goods and services.
e. Describe types of channels for industrial goods and services.

[5-101]  3.07
a. Identify ways that the use of technology impacts the channel management function.
b. Explain specific applications of technology in channel management.
c. Discuss ways that the use of technology in channel management impacts relationships with channel members.
d. Explain ways that the use of technology in channel management facilitates global trade.
e. Describe benefits associated with the use of technology in channel management.
f. Explain barriers to the use of technology in channel management.


Customer Service - Following up with your customers


The importance of follow-up

Seth Godin Ted Talk



Brief video in infographic form




Amazon DC - Cyber Monday video


Amazon - BBC - Video

Amazon using tiny robots….to take over the world



Walmart - The high cost of a low price - Full Documentary (1:37)

RFID Technology

Warehouse Management Systems

ABC: An introduction to CRM

ABC: An introduction to ERP


Cowboy Inc

Skip 3.08?



                                                                                                                                                    
AP COMPUTER SCIENCE PRINCIPLES
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Create PT - 12 hours in class
APCSP EXAM - May 10, noon

AP Student/Parent Bulletin 2018-2019

You should have submitted your Explore PT task by now. 

Note:  U5L6-10 due Jan 7, 2019
U5L11-17 due Friday, Jan 11, 2019 

AP Explore Submission due Wednesday Jan 9, 5pm

AP Create due on the Exam day for 3rd block
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