Thursday, January 31, 2019

Thursday, January 31, 2019 Making it big time in the school

                                                        
Kaplan's SAT Question of the day
                                                            
AP COMPUTER SCIENCE PRINCIPLES
two of you have't signed up for the express course
  1. Join Q2 APCSP 2nd Block (Express course) 
  • http://studio.code.org/join/YZHHVQ 

Helpful links for students

As a whole, you should be through the first 15 sections in the express course if you are keeping pace.

Unit 1 PreSurvey Results - with pullouts

U1L1 #3 - do
U1L2 #3/4/5

Code.org
U2L3 - Sending Binary Message with the internet simulator
Coordination and Binary Messages - Activity Guide (copy as MS Word, Google Doc)

                                                                                                                                                    
H STRATEGIC MARKETING
Please set up either a onedrive (www.onedrive.com) or a Google Drive (drive.google.com)
This will be used for all notes, projects, and other assignments throughout the class.

Chap 1 vocab Next Tuesday
Chap 2 vocab Next Friday

Quizlet - class join link

Chap 1 stuff

A.   There are nine basic marketing terms that should be introduced before moving on to further understanding of marketing concepts. 
1.    Marketing
2.    Needs
3.    Wants
4.    Market
5.    Target market
6.    Consumer
7.    Customer 
8.    Goods
9.    Services

B.   The marketing mix is a combination of decisions a business makes in order to best reach its target market.  The marketing mix is also referred to as the “four Ps”:
1.    Product
2.    Price
3.    Place
4.    Promotion
  • Exchange (the def and 5 components of)
  • When does marketing occur?
  • Orientations of companies
  • Difference between them all
  • Customer Value v Customer Satisfaction
  • Relationship Marketing
  • What is Kiehl's philosophy of business? (yes, you should prob read)
  • What orientation does Kiehl's exude?
  • http://4ltrpress.cengage.com/mktg/mktg_3e/ch01.pdf
  • How did Netflix come about?
  • Describe the elements of the exchange process as they occur between Netflix and its customers
  • Which Marketing management philosophy does Netflix subscribe to?
  • How does Netflix's approach to relationship marketing increase customer satisfaction?
  • What is the hidden job market?



Beacon Street Girls

A.   A marketing philosophy is the approach that directs all marketing efforts towards satisfying customer’s wants and needs.  Currently, marketing managers consider four philosophies to organize marketing efforts.
1.    The production orientation
2.    The sales orientation
3.    The market orientation
4.    The societal marketing orientation

B.   There are several key elements in a strategic marketing plan.
1.    Define the mission statement.
2.    Set marketing plan objectives.
3.    Conduct a situation analysis.
4.    Identify competitive advantages.
5.    Identify strategic directions.
6.    Identify target markets and the marketing mix.

As a discussion starter, pick a product that is popular in school.  For example, an Ipod, a current CD, or a cell phone. 

As a class, have students brainstorm ways a company might market the product.

Next, pick a product that is consumed by most on a daily basis.  For example, toothpaste, bread, or gas for a car.  Again, have students brainstorm ways a company might market the product.

Help the students compare the differences between each product and the philosophies used to market each effectively. 



as taken from :https://www.totaljobs.com/insidejob/most-common-interview-questions/

                                                                                                                                                    
H SPORTS AND ENTERTAINMENT MARKETING II
Survey!!!!! - The Results

As announced in class yesterday, Quiz tomorrow.

Vocab 1.01 - Next Wednesday - 15 terms - matching






Due Friday by end of class
Lap Quiz - Quia - Cover your bases




According to rules and regulations governing high school/college athletes, athletes lose their amateur status once they contact a sports agent. Participate in a debate as to whether this rule is fair to young players. Provide specific examples to support your stance.

Sort by Draft Class
Sam McCaskill - Boise State
Was he ever drafted? By Whom?
How long? - Still active?
What is he doing now - if not active?





1.02 EQ
What are the  legal issues affecting the marketing of sport/event products?
The upside of the marketing of entertainment and sports is huge.  Unfortunately, so is the downside. From the small chance of riches of the Sports Agent, to the depths of bankruptcy


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