AP COMPUTER SCIENCE PRINCIPLES
two of you have't signed up for the express course
- Join Q2 APCSP 2nd Block (Express course)
- http://studio.code.org/join/YZHHVQ
Helpful links for students
As a whole, you should be through the first 15 sections in the express course if you are keeping pace.
Unit 1 PreSurvey Results - with pullouts
As a whole, you should be through the first 15 sections in the express course if you are keeping pace.
Unit 1 PreSurvey Results - with pullouts
U1L1 #3 - do
U1L2 #3/4/5
Code.org
U2L3 - Sending Binary Message with the internet simulator
Worksheet - Video Guide for “Wires, Cables & WiFi” (optional) - Video Worksheet (copy as MS Word, Google Doc)
H STRATEGIC MARKETING
Please set up either a onedrive (www.onedrive.com) or a Google Drive (drive.google.com)
This will be used for all notes, projects, and other assignments throughout the class.
Chap 1 vocab Next Tuesday
Chap 2 vocab Next Friday
Chap 1 stuff
A.
There are nine basic marketing terms that should
be introduced before moving on to further understanding of marketing concepts.
1.
Marketing
2.
Needs
3.
Wants
4.
Market
5.
Target market
6.
Consumer
7.
Customer
8.
Goods
9.
Services
B.
The marketing mix is a combination of decisions
a business makes in order to best reach its target market. The marketing mix is also referred to as the “four
Ps”:
1.
Product
2.
Price
3.
Place
4.
Promotion
- Exchange (the def and 5 components of)
- When does marketing occur?
- Orientations of companies
- Difference between them all
- Customer Value v Customer Satisfaction
- Relationship Marketing
- What is Kiehl's philosophy of business? (yes, you should prob read)
- What orientation does Kiehl's exude?
- http://4ltrpress.cengage.com/mktg/mktg_3e/ch01.pdf
- How did Netflix come about?
- Describe the elements of the exchange process as they occur between Netflix and its customers
- Which Marketing management philosophy does Netflix subscribe to?
- How does Netflix's approach to relationship marketing increase customer satisfaction?
- What is the hidden job market?
Beacon Street Girls
A.
A marketing
philosophy is the approach that directs all marketing efforts towards
satisfying customer’s wants and needs. Currently,
marketing managers consider four philosophies to organize marketing efforts.
1. The production orientation
2. The sales orientation
3. The market orientation
4. The societal marketing orientation
B. There are several key elements in a
strategic marketing plan.
1. Define the mission statement.
2. Set marketing plan objectives.
3. Conduct a situation analysis.
4. Identify competitive advantages.
5. Identify strategic directions.
6. Identify target markets and the
marketing mix.
As a discussion
starter, pick a product that is popular in school. For example, an Ipod, a current CD, or a cell
phone.
As a class, have
students brainstorm ways a company might market the product.
Next, pick a
product that is consumed by most on a daily basis. For example, toothpaste, bread, or gas for a
car. Again, have students brainstorm
ways a company might market the product.
Help the students compare the differences between each
product and the philosophies used to market each effectively.
as taken from :https://www.totaljobs.com/insidejob/most-common-interview-questions/
20 most common interview questions
- Tell me about yourself
- What do you know about the organisation?
- Why do you want to work for us?
- What can you bring to the company?
- What are your weaknesses?
- What are your strengths?
- Why is there a gap in your work history?
- What challenges are you looking for in a position?
- What would an excellent performance look like in this role?
- Tell me an achievement you are proud of
- Why should we hire you?
- What can you do for us that other candidates can’t?
- What would you do in the first month in the job?
- What kind of environment do you like best?
- What’s your dream job?
- What motivates you?
- If you were an animal what would you be?
- Describe your character in under 30 words
- What are your salary expectations?
- Do you have any questions for us?
H SPORTS AND ENTERTAINMENT MARKETING II
Survey!!!!! - The Results
As announced in class yesterday, Quiz tomorrow.
Vocab 1.01 - Next Wednesday - 15 terms - matching
Due Friday by end of class
Lap Quiz - Quia - Cover your bases
According to rules and regulations governing high school/college athletes, athletes lose their amateur status once they contact a sports agent. Participate in a debate as to whether this rule is fair to young players. Provide specific examples to support your stance.
How to become a sports agent - video
Esquire - The agent - Video
Inside the League.com - an agent’s website - brief look
Inside the League.com - players - a brief look
Sort by Draft Class
Sam McCaskill - Boise State
Was he ever drafted? By Whom?
How long? - Still active?
What is he doing now - if not active?
1.02 EQ
What are the legal issues affecting the marketing of sport/event products?
The upside of the marketing of entertainment and sports is huge. Unfortunately, so is the downside. From the small chance of riches of the Sports Agent, to the depths of bankruptcy
- Scalping laws
National
North Carolina
1.02 Powerpoint
The Station Nightclub Fire (Read the aftermath/legal settlements at the bottom)
