QUOTABLES
Mkt - J Crew -> New Crew - What are they doing over there?
MARKETING
LAP - Analyze This - PDF
Due - Today, Sept 11th by 5pm est.
1.05 Vocab - Matching test next Friday, Sept 14
1.04 Cont
Due Wednesday, Sept 12. Once more, Pick two to fully develop. Please do not just copy words from the powerpoint. Give me something new. Think through teh questions.
Explain the importance of target markets to businesses.
Describe advantages and disadvantages of mass marketing.
Describe advantages and disadvantages of using market segments.
Explain why the use of market segments is increasing.
Describe demographic characteristics that are analyzed by marketers.
Explain the value of geographic segmentation.
Discuss the value of psychographic segmentation.
Describe types of behavioral segmentation.
LAP Analyze This! (20Q - MC)
Writing Prompt,
1st 10 minutes of class, class assignment grade.
Choose two of the question below...and not the two your friend right next to you chose.
Answer (in long form). a and b are off the list. c-g are fair game.
Do in either Gogle Docs or onedrive
entitle it with lastname_first name_# Block_1.04 Writing prompt
email to murphyk2@gcsnc.com
1.04 Question to know
1st 10 minutes of class, class assignment grade.
Choose two of the question below...and not the two your friend right next to you chose.
Answer (in long form). a and b are off the list. c-g are fair game.
Do in either Gogle Docs or onedrive
entitle it with lastname_first name_# Block_1.04 Writing prompt
email to murphyk2@gcsnc.com
1.04 Question to know
c. Describe the importance of each of the components of the marketing mix.
d. Explain the relationship of goals, strategies, and tactics.
e. Describe the importance of marketing strategies.
f. Explain the factors that may cause marketing strategies to change.
g. Explain the importance of strategies in the marketing mix.
Segmentation exercise
Explain the importance of target markets to businesses.
Describe advantages and disadvantages of mass marketing.
Describe advantages and disadvantages of using market segments.
Explain why the use of market segments is increasing.
Describe demographic characteristics that are analyzed by marketers.
Explain the value of geographic segmentation.
Discuss the value of psychographic segmentation.
Describe types of behavioral segmentation.
What is the need for marketing data?
Where would you develop a high price restaurant chain store?
If you were the developer of a higher priced restaurant concept,
would you go to where the population is lower socio-economic?
Or would you go to where they are more affluent? (have more money and more purchasing power)
would you go to where the population is lower socio-economic?
Or would you go to where they are more affluent? (have more money and more purchasing power)
Powerpoint:
a. Define the following terms: facts, estimates, predictions, relationships, and marketing information.
b. Identify types of information used in marketing decision-making.
c. Identify types of marketing information useful to marketers.
d. Describe ways that marketers use marketing information.
e. Explain the impact of marketing information on marketers.
LAP:
Data Do It - 1.05 LAP - Data do it - Due Friday, Sept 14
1.05 Data Do It - LAP Quiz (20)http://www.quia.com/quiz/6178003.html
Loyalty Cards
Class discussion - Last time you went shopping, what types of data did the store collect on you.
Project:
Mini Project using Movoto
Understanding Data
Data CollectionSecondary Data
Usage for data in making sound business decisions
AP COMPUTER SCIENCE PRINCIPLES
Vocab - unit 2 - Sept 21
Network Redundancy - having multiple backups to ensure reliability during cases of high usage or failure
Router - A type of computer that forwards data across a network
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Unit 1 Assessment - Sept - See calendar (Sept 11)
Go to Code.org....I will open up the assessment soon
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1.8 Internet is for Everyone
Objectives
Students will be able to:
- Connect a personal experience to one challenge related to the idea that "The Internet is for Everyone".
- Cite one example of how computing has a global affect -- both beneficial and harmful -- on people and society.
- Explain that the Internet is a distributed global system that works on shared and open protocols.
- Net Neutrality is a raging legal debate about the principle that Internet service providers should enable access to all content and applications regardless of the source, and without favoring or blocking particular products or websites.
- Internet Censorship is the attempt to control or suppress of what can be accessed, published, or viewed on the Internet by certain people. This can be used to protect people (i.e. to not allow access to child pornography) but can also be used to limit free speech.-----------------------------
HW - Due Sept 12 4th Block
Blown to Bits (www.bitsbook.com), Chapter 1, pp. 4-13. - Read about the following koans (or truths) of bits related to the Internet:
- Koan 1: It’s All Just Bits
- Koan 2: Perfection Is Normal
- Koan 3: There Is Want in the Midst of Plenty
- Koan 6: Nothing Goes Away
- Koan 7: Bits Move Faster Than Thought
- Pick one of these koans and address the following questions:
- Argue if you agree that it is a “truth” and if it will always be a “truth.”
- How does this koan intersect with your life as a student?
You should review the material covered in the video.
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1.10 Routers and Redundancy
Materials:
Print:
Objectives
Students will be able to:
- Describe the redundancy of routing between two points on the Internet.
- Evaluate the benefits and security concerns associated with the use of a
- Send messages using a numeric addressing protocol with the Internet Simulator.
Vocabulary
Network Redundancy - having multiple backups to ensure reliability during cases of high usage or failure
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- Find friend's (small) IP address
- Send a message to that address
- Friend should send a response
- Find friend's (small) IP address
- Send a message to that address
- Friend should send a response
Introduce: New Version of the Internet Simulator - Routers
Click and Read:
Choose a Router: Add a router if you need more space. Then join a router with a few
of the people sitting closest to you. Ideally, you’ll have 3-4 classmates with you on
your router.
Send a quick test message: Send a simple "hello" to a friend who is connected
to the same router.
Look at the Log Browser
Activity: Investigate Routed Traffic
What did we learn?!?!?
How about the traffic?!?!?!
Ask me about the router logs.
Find another person...on a different router.
Again:
Look at the Log Browser
Prompt: If you trace carefully you'll notice that messages between two people
don't always visit the same routers along the way. This is not a mistake; it’s
modeled after the way the actual Internet was designed. Why might the Internet
have been designed to be flexible about how messages get from one person to another?
Why go through the trouble of creating multiple paths between users?
Wrap-up.
Reflection: Ask students to answer the reflection questions at the bottom
tomorrow for part of our grade for this section)
Here's a cheat sheet for the features of the Internet students saw today and how the Internet Simulator is simulating an actual feature of the Internet:
To / From Address: Like an IP address, included on every message sent over the Internet.
just like a letter with a bad address on it. Tomorrow you'll discuss more technical reasons messages are dropped. Multiple Hops: A message travelling across the Internet will visit many routers as each
tries to forward it along the most efficient path to its destination.
Different Paths: Routers respond to traffic on the Internet in real time.
The best path at one moment might be backed up a few seconds later. Routers choose the current best path to get the message through.
Note: In the Internet Simulator the "hops" are chosen randomly. This is done to create multiple paths. Actual routers use algorithms to determine the best path to send a message along.
Assessment
Code Studio: Assessment questions are available on the Code Studio.
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