Friday, August 31, 2018

Friday, Aug 31, 2018 Friday, oh blessed day, at last you came and shined down your grace upon me...thank you.

QUOTABLES



Merchants of dissatisfaction

Many marketers are able to sell their wares by making us dissatisfied with what we already have.
It's not that far from, "This will make you happy!" to "You're unhappy/ugly/lonely/using obsolete technology, better buy this which will help fix the problem."
In fact, if you chart consumer happiness against advertising spend, I bet you'd find a juicy relationship. If the ads exist to make us unhappy (unless we buy the product, of course), then why is it surprising that we're less happy after we encounter enough ads? Just as the goal of cable news is to make us nervous so we'll tune in for more.
Why we stand for this is a mystery to me. Photo ht.
Annbloodytaylor 
Blocks 1-4
  • Use the Ranch PowerPoint to review ACT and what you and your students believe it should look like in your class (all blocks 1-4) 

                                                        
Kaplan's SAT Question of the day
                                                            
MARKETING

Vocab 1.01
Vocab test This Friday, first 5 of class

 Sher

1.01 vocab tst - 15 matching

HW Assignment - About me
Each week, you will be required to summarize your work in this course by answering the following prompts in your Google Doc titled Marketing_Block_#_YourLastNameYourFirstName.
0. Date, Time
1. What did you learn this week that you found interesting and you understand well? What did you find motivational and exciting to learn?
2. What did you explore that was challenging or that did not capture your interest? What failed to motivate you or negatively impacted you?
3. What did you want to learn that you did not have time to explore? What ideas or processes would you like to study in the future?
Your journal should always posses the following characteristics.
  • The most recent entry will always be at the top of the document.
  • The first entry of the school year should always be the last entry at the bottom of your document.
  • All entries should include detailed writing using Marketing terminology and ideas.

What is the Importance of Marketing?


Homework - Due Tuesday, Sept 4
Which one(s) of the 7 Functions is/are the most important….with support and examples


1.04 Work the Big Six Quiz (20)
http://www.quia.com/quiz/6174719.html

Analyze This - Lap


LAP - Analyze This! (10Q) - Strength Weakness, Opportunity, or Threat (Multiple Answer - Strength/Weakness/Opportunity/Threat)


LAP Analyze This! (10Q - open ended)
LAP Analyze This! (20Q - MC)



Coca-Cola Co. is buying a global coffee chain. The company says it will spend $5.1 billion to buy the U.K.'s Costa Coffee, which has almost 4,000 locations in 32 countries, The Wall Street Journal reports. In comparison, Starbucks has 28,000 stores in 77 markets. Like Starbucks, Costa has been expanding its presence in China, a fast-growing market for coffee.
Missing piece: "Hot beverages is one of the few remaining segments of the total beverage landscape where Coca-Cola does not have a global brand," Coca-Cola CEO James Quincey said in a statement. This deal fills that gap. (Coke does already have a brand of canned, ready-to-drink coffee called Georgia that's popular in Japan and some other Asian markets.)
Some context: Coca-Cola is buying Costa from the U.K.'s Whitbread Plc. "The acquisition is also the latest sign of how soda makers are diversifying as they look to move beyond sugary pop," The Wall Street Journal writes. "PepsiCo Inc. earlier this month bought seltzer-machine maker SodaStream International Ltd. for $3.2 billion." (Score one for Midwesterners: The Journal called it "pop," not "soda.")


1.04
What are marketing strategies? 

A product is being sold at a store…..but it isn’t selling too well.  
What can the company change to make the product sell better?
Goals, Strategies, Tactics
If we can instill in the students the preference and ability to goal set,
what a wonderful world it would be.
a.    Define the following terms: marketing mix, product, place, promotion, price, goals,
strategies, and tactics.
b.    Identify the components of the marketing mix.
c.    Describe the importance of each of the components of the marketing mix.
d.    Explain the relationship of goals, strategies, and tactics.
e.    Describe the importance of marketing strategies.
f.    Explain the factors that may cause marketing strategies to change.
g.    Explain the importance of strategies in the marketing mix.


1.04 Vocab



Soliciting item names (10) from students and guiding the students though the 4P’s of each product.
  • The students can be broken down into groups, and then have the groups present.
Have students to select a product that they use frequently (toiletry items are good).  
Have them list suggestions for improvements to the product and the marketing mix. Have them explain how the improvements would increase satisfaction of the customer and the business. (from 1.04 Activities)

Ticket out the door - 4P’s.

 

                                                                                                                                                    
AP COMPUTER SCIENCE PRINCIPLES
https://studio.code.org/s/express-2018

Quizlet Vocab for APCSP class code     https://quizlet.com/join/6efxdQeHh1st Vocab will be Sept 7th first 5 of class

Quiz Today!!!! Components/criteria and portfolio submissions
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1.5 Binary Numbers
    "What if you only had a circle and square? With only a circle and square, how many 3-place patterns are there? Let's start some for you below, you make the rest. How many are there?"
  • Why might we want to create a number system that includes only two symbols?
  • How large of numbers do you think this system can represent? How could we go higher?

Recap: Number Systems: Circle-Triangle-Square activity and properties of number systems
           Construct a Flippy Do (10 mins)
           If in doubt, construct a base 10 flippy do
  • "What's the largest number you can make in binary with the binary odometer?"

  • "What happens when the odometer run out of numbers?"
Great Fun!! 



Check your understanding under Lesson 5: Binary Numbers # 3 and 4

Go back and check you understanding for Lesson 4 Number Systems
Lesson 4: Number Systems

1


2


3







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1.6  Sending Numbers

Agenda

  • Getting Started (5 mins)
  • Review binary numbers.
    • "How many more numbers can be represented with 4 bits as opposed to 3?"
    • "What is the highest value I can count to using 3 bits? What about with 4?"
    • "Justify the following claim: Regardless of the number of bits in our binary number system, the first value we represent is 0."
  • Activity (35 mins)
  • Introduce the Internet Simulator
    • Today we will again use the Internet Simulator to explore some challenges of sending numbers on the Internet.
    • The tool has changed from the last time you saw it! Let's find out what's different.
    • "Your job is to explore this tool with a partner - click all the buttons, type in the text areas what you can. You cannot break it so don't worry."
    • "What's different now? There is a bit of a mystery in what the tool does...and doesn't do. Can you figure it out?"
    • "You and your partner have 5 minutes to poke around and see what you can find."
                     Internet Simulator - Part 2 - Video 

  • Develop a Number Sending Protocol.
    • Sending Numbers 
    • Sending Numbers for Graphing
    • Challenge: 
      Groups must develop a protocol or set of rules for communicating a drawing to their partners using only bits.
    • Challenge Rules:

      • The image will be a line drawing created by connecting points on a grid, like the one seen here.
      • The parties can discuss and agree on a protocol ahead of time, but the image exchange must happen without communication between the two parties, other than through using the Internet Simulator.
      • You can only send a single message through the Internet Simulator to describe the whole image.
  • During the Acitivity
    • Give students time to develop their protocols and practice encoding and decoding their images into bits.
    • Students should be encouraged to make a simple drawing. A geometric shape, or the first letter of their name is a good option. A shape that can be drawn with about 3-5 points is a good goal. (The 5-pointed star example is a good one, and is shown in the activity guide)
    • Students have been provided three different-sized graphs, on which they could scale their initial drawing to be different sizes or draw different images. Either way, it may necessitate the creation of different protocols.

  • Wrap-up (10 mins)
  • Does it work?
    • I will give you a graph
    • you code and transmit it to your partner
  • Assessment

  • Develop a protocol that allows the user to send a calendar date (mm/dd). What is the minimum number of bits necessary?

  • Develop a protocol that allows the user to send a time (use 24hr military time hh:mm:ss). What is the minimum number of bits necessary?
  • .

  • Develop a protocol designed for a graph that is not square, e.g. 50 * 200. How does this alter the format of your protocol?
  • Develop a protocol that can communicate locations on the surface of the earth. Longitude and latitude might be helpful tools to use.
  • The “Scalable Vector Graphics” (SVG) image file format represents images as a text-based protocol. It can be used with HTML or as a standalone file. Check it out on W3Schools or Wikipedia.
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