Wednesday, August 29, 2018

Thursday, Aug 30, 2018 A number system of your own...and the 7 FOM!

QUOTABLES


Who is easily manipulated?

Sometimes (and too often) marketers work to manipulate people. I define manipulation as working to spread an idea or generate an action that is not in a person's long-term best interest.
The easiest people to manipulate are those that don't demand a lot of information, are open to messages from authority figures and are willing to make decisions on a hunch, particularly if there's a promise of short-term gains.
If you want to focus on the short run and sell something, get a vote or gather a mob, the easiest place to start is with populations that leave themselves open to manipulation.
There are habits and activities that leave people open to manipulation. I'm not saying they are wrong or right, just pointing out that these behaviors make you open to being manipulated... Here are a few general categories of behaviors that manipulators seek out:
  • Believing something because you heard someone say it on a news show on cable TV.
  • Being a child (or acting like one).
  • Buying penny stocks.
  • Repeating a mantra heard from a figurehead or leader of a tribe without considering whether it's true.
  • Trying to find a short cut to lose weight, make money or achieve some other long-term goal.
  • Ignoring the scientific method and embracing unexamined traditional methods instead.
  • Focusing on (and believing) easily gamed bestseller lists or crowds.
  • Inability to tolerate fear and uncertainty.
  • Focus on now at the expense of the long term.
  • Allowing the clothes of the messenger (a uniform, a suit and tie, a hat) to influence your perception of the information he delivers (add gender, fame, age and race to this too).
  • Reliance on repetition and frequency to decide what's true.
  • Desire to stick with previously made decisions because cognitive dissonance is strong.
  • Inability to ignore sunk costs.
  • Problem saying 'no' in social situations.
Interesting to note that AM radio used to be filled with ads for second mortgages. And now? Gold.
Manipulating people using modern techniques is astonishingly easy (if the marketer have few morals). You only make it easier when you permit people and organizations that want to take advantage of you to do so by allowing them to use your good nature and your natural instincts against you. It happens every day in Washington DC, online, on TV and in your local community institutions.

Blocks 1-4
  • Use the Ranch PowerPoint to review ACT and what you and your students believe it should look like in your class (all blocks 1-4) 

 1st Block           8:40 to 10:15
             2nd Block         10:20 to 11:55
             3rd Block         12:00 to 2:00


             1st lunch          12:00 to 12:25
           



              4th Block         2:05 to 3:35
                                                        
Kaplan's SAT Question of the day
                                                            
MARKETING

1.01 ppt, Finish - 7 Functions of Marketing
First 7 minutes, look over, take notes, copy what you need.
I will follow up after that time
(if you finish before hand, study Vocab)

Vocab 1.01
Vocab test This Friday, first 5 of class

HW Assignment - About me
Each week, you will be required to summarize your work in this course by answering the following prompts in your Google Doc titled Marketing_Block_#_YourLastNameYourFirstName.
0. Date, Time
1. What did you learn this week that you found interesting and you understand well? What did you find motivational and exciting to learn?
2. What did you explore that was challenging or that did not capture your interest? What failed to motivate you or negatively impacted you?
3. What did you want to learn that you did not have time to explore? What ideas or processes would you like to study in the future?
Your journal should always posses the following characteristics.
  • The most recent entry will always be at the top of the document.
  • The first entry of the school year should always be the last entry at the bottom of your document.
  • All entries should include detailed writing using Marketing terminology and ideas.

What is the Importance of Marketing?


Homework - Due Tuesday, Sept 4
Which one(s) of the 7 Functions is/are the most important….with support and examples


1.04 Work the Big Six Quiz (20)
http://www.quia.com/quiz/6174719.html

Analyze This - Lap


LAP - Analyze This! (10Q) - Strength Weakness, Opportunity, or Threat (Multiple Answer - Strength/Weakness/Opportunity/Threat)


LAP Analyze This! (10Q - open ended)
LAP Analyze This! (20Q - MC)
1.04
What are marketing strategies? 

 A product is being sold at a store…..but it isn’t selling too well.  
What can the company change to make the product sell better?
Goals, Strategies, Tactics
If we can instill in the students the preference and ability to goal set,
what a wonderful world it would be.
a.    Define the following terms: marketing mix, product, place, promotion, price, goals,
strategies, and tactics.
b.    Identify the components of the marketing mix.
c.    Describe the importance of each of the components of the marketing mix.
d.    Explain the relationship of goals, strategies, and tactics.
e.    Describe the importance of marketing strategies.
f.    Explain the factors that may cause marketing strategies to change.
g.    Explain the importance of strategies in the marketing mix.
1.04 Vocab
Soliciting item names (10) from students and guiding the students though the 4P’s of each product.
  • The students can be broken down into groups, and then have the groups present.

Have students to select a product that they use frequently (toiletry items are good).  
Have them list suggestions for improvements to the product and the marketing mix. Have them explain how the improvements would increase satisfaction of the customer and the business. (from 1.04 Activities)
Ticket out the door - 4P’s.

 


                                                                                                                                                    
AP COMPUTER SCIENCE PRINCIPLES
https://studio.code.org/s/express-2018

Mr Murphy's APCSP Page

APCSP Exam overview - look for the Big Ideas

HW
  • Select an innovation. Describe the positive and negative impacts it has had on the world.
  • Speculate on how students 25 years from now will answer, "What computing innovation has had a significant impact on your life?" 
  • Think about how the adults in their lives might answer the question, "What computing innovation has had the most significant personal impact on your life?“ To reinforce visual learning, suggest that students create time-lines showing the years when the various innovations they hear about from other adults were invented or became available to consumers. 
  • Blown to Bits http://www.bitsbook.com/wp-content/uploads/2008/12/B2B_3.pdf - read Chapter 4, Needles in the Haystack, pages 141-142 (Placements, Clicks, and Auctions), then answer the following question about innovation:
    • Discuss the positive and negative results of Overture's three search engine innovations. How did those innovations turn out today?. 
  • Responses should be typed...emailed - murphyk2@gcsnc.com

Quizlet Vocab for APCSP class code     https://quizlet.com/join/6efxdQeHh1st Vocab will be Sept 7th first 5 of class

Quiz on the assessment components, including AP submissions - Fri, Aug 31

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1.4: Number Systems
  • "If we kept going how many ways of representing “7” do you think we could come up with?"
  • "Why do you think we use the symbols we do use to represent numbers? Who decided that?"
  • "If we were going to design a new system for representing numbers, what features would this system need to have?"
Challenge 1 - Find all of the 3-place patterns
  • Record all of the unique 3-place patterns you can find in the template started below.
  • How many are there? Number each one to keep track. (Note there may be more or fewer total patterns than spaces provided)
  • Suggestion: try to find the patterns in some kind of organized or systematic way, rather than just randomly.
Challenge 2 - make a system for generating all the patterns
Now that you’ve listed out all of the 3-place patterns of circles, triangles, and squares, let’s put them in a systematic order. You can use any system you like, as long as you create and follow a clear set of rules for getting from one line to the next.
  • Jot down the rules of your system below.
  • Suggestion: to test your rules, have someone follow them to see if they can recreate your organized list above.
Good questions to direct students towards thinking in this way include:
  • Could you always tell me which pattern comes next?
  • Could a classmate easily follow your rules to generate the same order?
  • Would your rules still work if I only asked you to make all the patterns of length 2? What if I asked you instead to make all the patterns of length 4 or 5?

----
1.5 Binary Numbers
    "What if you only had a circle and square? With only a circle and square, how many 3-place patterns are there? Let's start some for you below, you make the rest. How many are there?"
  • Why might we want to create a number system that includes only two symbols?
  • How large of numbers do you think this system can represent? How could we go higher?

Recap: Number Systems: Circle-Triangle-Square activity and properties of number systems
           Construct a Flippy Do (10 mins)
           If in doubt, construct a base 10 flippy do
  • "What's the largest number you can make in binary with the binary odometer?"

  • "What happens when the odometer run out of numbers?"
Great Fun!! 



Check your understanding under Lesson 5: Binary Numbers # 3 and 4


Go back and check you understanding for Lesson 4 Number Systems

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