RANCH
Mkt - Article
SEMII Article
MARKETING
EQ - Day 2 - What is the Importance of Marketing?
What does Marketing do? As we learned from the first day, Marketing is the Secret the entire world has kept from people just like you. Even those who know of its power, are oftentimes powerless to prevent it wielding its might and subjecting us to its whim. Today we will begin the outline for the entire course - we call it the 7 (or 6 or 8) functions of Marketing.
1.01 Review of Marketing and its importance [5-3]
a. Define the following terms: marketing and marketing concept.
b. Identify marketing activities.
c. Categorize items that are marketed.
d. Explain where marketing occurs.
e. Explain the elements of the marketing concept.
f. Explain the role of marketing in a private enterprise system.
g. Describe ways in which consumers and businesses would be affected if marketing did not exist.
h. Explain how marketing benefits our society.
Which one(s) of the 7 Functions is/are the most important?
Write it in a google doc and share it with me - murphyk2@gcsnc.com
SPORTS AND ENTERTAINMENT MARKETING II
-According to rules and regulations governing high school/college athletes, athletes lose their amateur status once they contact a sports agent. Participate in a debate as to whether this rule is fair to young players. Provide specific examples to support your stance.
How to become a sports agent - video
Esquire - The agent - Video
Inside the League.com - an agent’s website - brief look
Inside the League.com - players - a brief look
SEM II 1.01 Quiz
.HW: Due Wednesday
1 page typed, 12 font, Times New Roman, Normal Margins, Double Spaced
(Due on Wednesday - HW) (10 points total, 1 point if not turned in by the first 5 of class & 1 point each day after)
Describe to me an event you went to....and why it was great. Be very specific
Share through Google Docs or onedrive - murphyk2@gcsnc.com
What you should have learned:
1.01 [5-3]
- Describe responsibilities of sports agents.
- Explain the rules and regulations governing sports agents.
- Discuss an athlete’s advantages in having a sports agent.
- Describe problems associated with sports agents.
1.02
EQ- What are the legal issues affecting the marketing of sport/event products?
- Scalping laws
National
North Carolina
1.02 Powerpoint
The Station Nightclub Fire (Read the aftermath/legal settlements at the bottom)
Search the Internet to find current information about a legal issue in sports. Write a synopsis of the article, explaining the nature of the issue, its impact on sports, and the issue’s outcome. Share your article with a classmate, and as a team, determine how the issue impacts sport marketing. Submit your paper to your instructor for review.
Lap Quiz - Quia - Cover your bases
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