The Power of Marketing
Sham surgery
SEMII SyllabusSEMII Pacing Guide
Marketing Syllabus
Marketing Pacing Guide
MARKETING
Finish - Mr Murphy's Class o Rama (projector and a big screen)
1.01
What would the world look like without Marketing?
Marketing is how the world turns. It invades our every thought. Directs us to a fault. It influences what we eat, what we wear, what is trending, where we desire to go to university, even the platonic image of beauty we hold in our mind. What single subject have we been exposed to since birth and will proceed with us till death?
San Paulo
1.01 Practice Questions
Class Discussion – Have the class discuss the Model T Ford and Henry Ford’s famous quip that customers could have any color they wanted…as long as it was black. Contrast with the way cars are marketed today.
1. How does the marketing differ?
2. How do consumers benefit from the changes that have taken place?
3. What business today if any) still thinks with the Model T mentality?
A charitable organization, such as the Red Cross, sells a product. What type of product does it sell?
Furthermore, does it have to adhere to the Marketing Concept (hint: look up the definition in the 1.01 Vocab link)? Why or Why not.
EQ - Day 2 - What is the Importance of Marketing?
What does Marketing do? As we learned from the first day, Marketing is the Secret the entire world has kept from people just like you. Even those who know of its power, are oftentimes powerless to prevent it wielding its might and subjecting us to its whim. Today we will begin the outline for the entire course - we call it the 7 (or 6 or 8) functions of Marketing.
1.01 Review of Marketing and its importance [5-3]
a. Define the following terms: marketing and marketing concept.
b. Identify marketing activities.
c. Categorize items that are marketed.
d. Explain where marketing occurs.
e. Explain the elements of the marketing concept.
f. Explain the role of marketing in a private enterprise system.
g. Describe ways in which consumers and businesses would be affected if marketing did not exist.
h. Explain how marketing benefits our society.
1.01_THE_SEVEN_FUNCTIONS - WS key - go over in class
Make a list of all of the goods and services that you have used in the past 24 hours, and respond to the following questions:
a. How did you come to use these goods/services?
b. How did you find out about these goods/services?
c. Where did you obtain these goods/services?
d. How much did these goods/services cost?
Homework - Due Thursday, Aug 31
Which one(s) of the 7 Functions is/are the most important….with support and examples.
Write it in a google doc and share it with me - murphyk2@gcsnc.com
SPORTS AND ENTERTAINMENT MARKETING II
Finish - Mr Murphy's Class o Rama (projector and a big screen)
1.01
What does it take to be an agent?
-Select an athlete whom you admire, and research the person to determine the person’s agent. Find out as much as possible about the agent’s activities, and record your findings.
-According to rules and regulations governing high school/college athletes, athletes lose their amateur status once they contact a sports agent. Participate in a debate as to whether this rule is fair to young players. Provide specific examples to support your stance.
How to become a sports agent - video
Esquire - The agent - Video
Inside the League.com - an agent’s website - brief look
Inside the League.com - players - a brief look
SEM II 1.01 Quiz
.HW: Due Wednesday
1 page typed, 12 font, Times New Roman, Normal Margins, Double Spaced
(Due on Wednesday - HW) (10 points total, 1 point if not turned in by the first 5 of class & 1 point each day after)
Describe to me an event you went to....and why it was great. Be very specific
Share through Google Docs or onedrive - murphyk2@gcsnc.com
What you should have learned:
1.01 [5-3]
- Describe responsibilities of sports agents.
- Explain the rules and regulations governing sports agents.
- Discuss an athlete’s advantages in having a sports agent.
- Describe problems associated with sports agents.
1.02
EQ- What are the legal issues affecting the marketing of sport/event products?
- Scalping laws
National
North Carolina
1.02 Powerpoint
The Station Nightclub Fire (Read the aftermath/legal settlements at the bottom)
Search the Internet to find current information about a legal issue in sports. Write a synopsis of the article, explaining the nature of the issue, its impact on sports, and the issue’s outcome. Share your article with a classmate, and as a team, determine how the issue impacts sport marketing. Submit your paper to your instructor for review.
Lap Quiz - Quia - Cover your bases
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