RANCH
ccpi.gtcc.edu/
Cheerio's and the color yellow
MARKETING
EQ - Day 2 - What is the Importance of Marketing?
What does Marketing do?
1.01 Review of Marketing and its importance [5-3]
a. Define the following terms: marketing and marketing concept.
b. Identify marketing activities.
c. Categorize items that are marketed.
d. Explain where marketing occurs.
e. Explain the elements of the marketing concept.
f. Explain the role of marketing in a private enterprise system.
g. Describe ways in which consumers and businesses would be affected if marketing did not exist.
h. Explain how marketing benefits our society.
Which one(s) of the 7 Functions is/are the most important?
Write it in a google doc and share it with me - murphyk2@gcsnc.com
SPORTS AND ENTERTAINMENT MARKETING II
Powerpoint: 1.02 Material - Legal
Did you do the Homework yet? Best ye read below matey!
Esquire - The agent - Video
Inside the League.com - an agent’s website - brief look
Inside the League.com - players - a brief look
SEM II 1.01 Quiz
.HW: Due Wednesday
1 page typed, 12 font, Times New Roman, Normal Margins, Double Spaced
(Due on Wednesday - HW) (10 points total, 1 point if not turned in by the first 5 of class & 1 point each day after)
Describe to me an event you went to....and why it was great. Be very specific
Share through Google Docs or onedrive - murphyk2@gcsnc.com
What you should have learned:
1.01 [5-3]
- Describe responsibilities of sports agents.
- Explain the rules and regulations governing sports agents.
- Discuss an athlete’s advantages in having a sports agent.
- Describe problems associated with sports agents.
1.02
EQ- What are the legal issues affecting the marketing of sport/event products?
- Scalping laws
National
North Carolina
1.02 Powerpoint
The Station Nightclub Fire (Read the aftermath/legal settlements at the bottom)
Search the Internet to find current information about a legal issue in sports. Write a synopsis of the article, explaining the nature of the issue, its impact on sports, and the issue’s outcome. Share your article with a classmate, and as a team, determine how the issue impacts sport marketing. Submit your paper to your instructor for review.
Lap Quiz - Quia - Cover your bases