Marketing: Wednesday, February 24, 2016 Wednesday, luckily only one hump this week!

Quotable

Seth Godin

ACT Question of the day
SAT Question of the day

Marketing I

Quiz 2.01/2.05

Read the Quotable above - Seth Godin
Read the two article sections below
Study for Quizlet - 2.07 Friday

Brand Promise (1st 2 paragraphs)

Study for 5 - Vocab 2.07 - cards Friday Vocab test. 2.07 only. 10 words

Brand Promise1

2.07 Brand Promise PPT - Day 1 Slides 1-16

a. Define the terms touch points, brand, and brand promise.

b. Explain the importance of a company’s brand promise.

c. Describe factors impacting a company’s brand promise.

d. Demonstrate how to identify a company’s brand promise.

Discuss types of company images.
Describe factors that affect a company’s image.
Explain the importance of reinforcing the company’s image.
Describe ways that employees can reinforce the company’s image through their performance.
Demonstrate how to determine ways to reinforce the company’s image through employee performance.

Brand Promise2

Adweek - Branding

2.07 Slogan Match - Activity

2.07 What is a Brand Image? - Read

Ask the kids - solicit feedback

“Why is Brand so important?”

Students will create the following in Google Docs and share with murphyk2@gcsnc.com

Name of Business (Click here to generate business name)
Logo or symbol
Brand promise
Mission statement
Vision statement
Core values
Advertising message incorporating the brand promise

Product Service Management Must Haves...er...not really

Reusable...Coca Cola - PSM

--------------

Other Resources to peruse during class:

60 minute timer

Due Feb 26 (HW - 10) beginning of class

Marketing Dynamics - pps 588-594

p. 598 Think Critically - #4 “Imagine you are a salesperson…”

SPORTS AND ENTERTAINMENT MARKETING II

http://www.adweek.com/news/advertising-branding/under-armour-showcases-sheer-strength-and-dedication-us-womens-gymnastics-team-169825

1.14 map activity

student will go to google my maps

In short:

You are charged with developing a map to illustrate the different types of facilities we have currently here in the great state of NC. Understand you cannot use anything in Guilford County. Understand, you can only use a type of Venue once. In short, once you use an arena, you cannot use it again. Football stadium, again, only once. Hint: do it by sport….easier to keep track of.

12 steps to sponsorship success

1.14 Making the Match - LAP

Powerpoint:

1.15 ppt

http://www.wyndhamchampionship.com/sponsorships/corporate-hospitality/

http://www.activenetwork.com.au/event-management-resources/articles/how-to-get-sponsors-for-an-event.htm

The following points need to be considered before searching for sponsors:

The club must be clear about what product it has to offer a sponsor. If offering naming rights to a major event (for example a tournament) the sponsor must be sure of the club's ability to run that event efficiently. A poorly run event would reflect badly on the sponsor
It is vital that an accurate assessment of income and expenditure is made and how sponsorship will help
Identify funding requirements and the best form of fundraising. If it is sponsorship, what form might it take? For example, if you need money to extend the clubrooms then perhaps the best form of sponsorship could be the supply of building materials at cost price
Establish the value of the sponsorship to a sponsor and be specific. How much publicity can the club offer a sponsor? To a company, positive publicity equals sales, which equals money. This process starts with how many members the club has and extends to the public and media interest in the activity to be sponsored. What other benefits are there?
Identify potential sponsors
Discuss whether more than one sponsor should be approached, and whether you want one sponsor or several smaller ones. If only one is selected, make them aware that they have been especially chosen and that an early indication of their interest would be appreciated
Identify companies whose product or image may be well associated with your club
Find out who to contact within an organisation. This is only a matter of a telephone call as the receptionist should know who deals with sponsorship or publicity
Call the relevant person and ask for an appointment to present the sponsorship proposal. Some companies will ask that you send in the proposal before the interview so they can prepare questions.
If you send in the proposal, keep a copy
Remember that to obtain sponsorship it may be necessary to show that the club is making a financial input. Very rarely will a sponsor agree to fund the whole amount of the project/event
Companies are not interested in sponsoring the actual administration of your club and generally will not pay wages. Rather they want to sponsor programs or events that can be used to reflect the image of the company, or help create a positive image for the company