Quotable
Develop sales/return policies for a “store” (Mrs. Baker - do you want the Students to create some or drop and continue on?)
Superbowl Assignment Data - One Commercial Today!
Quiz - 2.01-2.05 Tuesday as well....hold over from Friday last week....due to snow day last weekend...cause and effect
2.06 PPT (Slides 1-9)
a. Define the terms grades and standards.
b. Explain the interrelationship of grades and standards.
c. Describe what businesses do with products that fail to meet the lowest standards.
d. Explain reasons for using grades and standards.
e. Describe ways that grades and standards aid the buying and selling process.
f. Explain the importance of grades and standards in global trade.
g. Identify groups that develop grades and standards.
h. Describe types of standards.
i. Identify examples of graded products.
Let’s research some common foods that incorporate grades and standards.
Raspberry Standards
Peanuts
Look up “Grade Chart USDA Meat”
“Grades of Acne”
grades of hamburger meat
Speed ratings of tires
Grades of Gasoline (octane) - Are they the same for all states?
2.06 LAP Raise the Bar
MPAA - scroll to the very bottom-ish
ESRB - software and stuff
Emergency Room Trama Levels
Go home, look in pantry, fridge and find an item with a “Grade”
Remember the name.
bonus if you do. Must have your face in the shot as well.
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Due Feb 26 (HW - 10) beginning of class
Marketing Dynamics - pps 588-594
p. 598 Think Critically - #4 “Imagine you are a salesperson…”
SPORTS AND ENTERTAINMENT MARKETING II
Check out the Sponsor/cost/attendees/CPA - ROI
A look at non-profit
http://www.sponsorship.com/Resources/IEG-s-Nonprofit-Sponsorship-Survey.aspx
1.11 ppt - Sponsorships - Completed Last Friday....may need to take about again.
1.11 Activity - Create a 3-D soccer ball with “10 reasons Sports Sponsorships work!
Meet Sponsorship Agreement - boilerplate - U of Texas at San Antonio
Nestle ends IAAF Sponsorship deal
Top Ten Issues in Sponsorship and Licensing Agreements That Are Most Likely to Lead to Disputes and Litigation
Cowboy stadium no more
PNC buys out RBC - name change in Raleigh
Adweek - Dodge Dart Registry - What did they try to do?
Kickstarter.com - Find a cool Kickstarter...note the different levels of sponsorship/support
Gofundme.com - Find an Olympic athlete worthy enough for me to sponsor
Gift/Swag Bag examples - find examples of swag/gift bag. In fact, find two. One $10000 + and the other one a bit smaller <$1000 if you can
Carolina Panther Stadium - naming rights - formerly known as Ericsson stadium - Bankrupt
https://en.wikipedia.org/wiki/Bank_of_America_Stadium#Naming1.12 Activity
Oral Report Rubric
Written Report Rubric
Due Feb 26th (project - 20pts) class
Milgrim Research Paper.
of the 5 main ideas he is known for, 3 have real life application in Marketing.
find those three, research, collect data, and write a brief research paper on those three.
Format should look like:
Title Page
Intro
Topic 1 - Tell me about it - read back through research Objective for details on what to look for
Topic 2 - ditto
Topic 3 - ditto
Conclusion - in closing, describe how these three
relate to marketing...you will need to use your noggin!
Works cited (use Son of Citation)
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