Quotable
Clearly, all (most) of you were able to focus through the Malcolm Gladwell video yesterday.
To make sure you comprehend, I am allowing you to take this small survey to check for retention.
Scatter 2.01/2.03 Combo +3,+2,+1
2.01/2.03 Cards
2.01/2.02 Combo Test - Matching
Quite Honestly, You do not have a lot of time to do this. Good Luck!
http://www.quia.com/quiz/5691395.html
Fun! - Snickers
Develop sales/return policies for a “store”
http://www.customerexpressions.com/cex/cexweb.nsf/(GetPages)/dc2a6eb176d042bb8525701200521182
Stew Leonards
Powerpoint (Review):
Handle difficult customers (CR:009)
a. Define the following terms: disagreeable customer, domineering/ superior customers, dishonest customers.
b. Identify types of difficult customers.
c. Describe categories of disagreeable customers.
d. Discuss categories of domineering/superior customers.
e. Describe ways in which customers are dishonest.
f. Identify situations in which customers become difficult.
g. Explain reasons for handling difficult customers.
h. Describe general guidelines for handling difficult customers.
i. Explain specific guidelines for handling types of difficult customers.
j. Demonstrate procedures for handling difficult customers.
Handle customer/client complaints (CR:010)
a. Define the term complaint.
b. Identify the costs associated with customer complaints.
c. Identify reasons for customer complaints.
d. Describe the benefits of customer complaints.
e. Explain the importance of appropriately handling customer complaints.
f. Explain procedures for handling customer complaints.
g. Demonstrate procedures for handling customer complaints.Given a company, students will find the return policies and compare to other companies.
Virgin America - Setting Expectations
Virgin Atlantic - Cartoon!!!!!!
Superbowl Assignment Data - One Commercial Today!
Due Feb 19 (HW - 10) beginning of class
Marketing Dynamics - p 258 - Review Concepts - #11 - “What is the difference between a…”
SPORTS AND ENTERTAINMENT MARKETING II
1.11 ppt - Sponsorships
1.11 Activity Create a 3-d soccer ball with “10 reasons Sports Sponsorships work!
AT&T Stadium App
Cowboy stadium flythrough
Stadium naming rights and their $ figures
Students will:
Find the top sponsorships by property type
Carolina Panthers Sponsorships
Check out the Sponsor/cost/attendees/CPA - ROI
Venues/buildings
A look at non-profit
http://www.sponsorship.com/Resources/IEG-s-Nonprofit-Sponsorship-Survey.aspx 
Oral Report Rubric
Written Report Rubric
Due Feb 26th (project - 20pts) class
Milgrim Research Paper.
of the 5 main ideas he is known for, 3 have real life application in Marketing.
find those three, research, collect data, and write a brief research paper on those three.
Format should look like:
Title Page
Intro
Topic 1 - Tell me about it - read back through research Objective for details on what to look for
Topic 2 - ditto
Topic 3 - ditto
Conclusion - in closing, describe how these three
relate to marketing...you will need to use your noggin!
Works cited (use Son of Citation)
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