Quotables:
" A budget should reflect the values and priorities of our nationand its people."
~Mary Landrieu
"A budget tells us what we can't afford, but it doesn't keep us from buying it."
~William Feather
SEM II:
1/ Quiz
2/ Complete 3.02
3/ Worksheet - Team Exercise
HSM:
1/ Quiz
2/ Complete Chap 3
3/ Write Questions for Jeopardy
4/ Look ahead at Chap 19
Wednesday, September 28, 2011
Monday, September 26, 2011
9/26 Come Quick! I have found the Target Market!
People do not know what they want, they only want what they know.
~Unknown
SEM
Conitnue Obj 3.
Revenue and Expenses.
It's all about the Benjamins
HSM
Let's look together at targeted marketing ads. Please note the intended audience and the playfulness of many of the ads, but first, an article:
http://www.adweek.com/news/advertising-branding/next-great-american-consumer-135207
Before we really get started, thing through this past weekend and convey to the class some marvelous ephiphany of the marketing your eyes were illumiated to over the past weekend.
Continue Chap 3 - Slide 38. Let's talk McDonalds
~Unknown
SEM
Conitnue Obj 3.
Revenue and Expenses.
It's all about the Benjamins
HSM
Let's look together at targeted marketing ads. Please note the intended audience and the playfulness of many of the ads, but first, an article:
http://www.adweek.com/news/advertising-branding/next-great-american-consumer-135207
Before we really get started, thing through this past weekend and convey to the class some marvelous ephiphany of the marketing your eyes were illumiated to over the past weekend.
Continue Chap 3 - Slide 38. Let's talk McDonalds
Friday, September 23, 2011
9/23 And the rain fell down down down
Quotables:
A man without ethics is a wild beast loosed upon this world.
Albert Camus
Action indeed is the sole medium of expression for ethics.
Jane Addams
SEM:
A man without ethics is a wild beast loosed upon this world.
Albert Camus
Action indeed is the sole medium of expression for ethics.
Jane Addams
SEM:
| “Money never made a man happy yet, nor will it. The more a man has, the more he wants. Instead of filling a vacuum, it makes one.” | |
We begin the discussion on Money. But first, Pick up your things and swap seats. Cannot sit with the same wonderful people you sat with before. Must intermingle. Now, an article on Kodak. Please reseach Kodak for 10 minutes telling me their business mindset/product base and the difficulties they had recently. Read Article Begin Obj 2.03 HSM Test corrections due. Let's take the Vocab Test. Chap 3 continuance :) |
Thursday, September 22, 2011
9/22 What is it Bear, do you smell something?
Quotables:
History will see advertising "as one of the real evil things of our time. It is stimulating people constantly to want things, want this, want that."
~Malcolm Muggeridge, quoted in Eric Clark, The Want Makers: Inside the World of Advertising, 1988
First we thought the PC was a calculator. Then we found out how to turn numbers into letters with ASCII - and we thought it was a typewriter. Then we discovered graphics, and we thought it was a television. With the World Wide Web, we've realized it's a brochure.
~Douglas Adams
SEMII
Your first Test now in the books, let us turn ahead to things unlearned.
1/ For the Last objective, though the knowledge of an organizational chart was needed, the ability of creating one was not. As a stretch exercise, you are to create one for the CTE Department including the Principals (AP's too) as well as support staff. Make sure your Organizational chart depicts reporting structures and hierarchy.
2/ Article review and timed write. 100 words concerning the article please...20 minutes.
3/ Break out Obj 3 if time.
HSM
We have begun the journey of our own selves by discussing the finer points or Morals, ethics and standards. We have also seen thhe emergence of ethics in the workplace (code of ethics)simple because people, if left to their own devices, cannot be trusted implicitly.
We now journey past the initial value systems we have and into the heart of the matter of what it is that ultimately guides (decides) our buying behavior.
We understand that the 4 P's of marketing is the only thing that we as Marketers can ever change to get the Target Market to want...desire...act upon in the form of "buying" (ideas or products).
Now we get to explore more in depth as to the buying decisions that ultimately lead us to perceive the image we have of ourselves and of others.
History will see advertising "as one of the real evil things of our time. It is stimulating people constantly to want things, want this, want that."
~Malcolm Muggeridge, quoted in Eric Clark, The Want Makers: Inside the World of Advertising, 1988
First we thought the PC was a calculator. Then we found out how to turn numbers into letters with ASCII - and we thought it was a typewriter. Then we discovered graphics, and we thought it was a television. With the World Wide Web, we've realized it's a brochure.
~Douglas Adams
SEMII
Your first Test now in the books, let us turn ahead to things unlearned.
1/ For the Last objective, though the knowledge of an organizational chart was needed, the ability of creating one was not. As a stretch exercise, you are to create one for the CTE Department including the Principals (AP's too) as well as support staff. Make sure your Organizational chart depicts reporting structures and hierarchy.
2/ Article review and timed write. 100 words concerning the article please...20 minutes.
3/ Break out Obj 3 if time.
HSM
We have begun the journey of our own selves by discussing the finer points or Morals, ethics and standards. We have also seen thhe emergence of ethics in the workplace (code of ethics)simple because people, if left to their own devices, cannot be trusted implicitly.
We now journey past the initial value systems we have and into the heart of the matter of what it is that ultimately guides (decides) our buying behavior.
We understand that the 4 P's of marketing is the only thing that we as Marketers can ever change to get the Target Market to want...desire...act upon in the form of "buying" (ideas or products).
Now we get to explore more in depth as to the buying decisions that ultimately lead us to perceive the image we have of ourselves and of others.
Wednesday, September 21, 2011
9/21 Morals, Ethics and Standards Oh My!
Quotables:
Our society's values are being corrupted by advertising's insistence on the equation: Youth equals popularity, popularity equals success, success equals happiness.
~John Fisher, The Plot to Make You Buy, 1968
In general, my children refused to eat anything that hadn't danced on TV.
~Erma Bombeck
SEMII
Test Day. Hip Hip Hoorah!, Hip Hip Hoorah!
Look at the top of the Blogspot. Click on the patent article. Read it. Understand it.
HSM
Though we have now defined Morals, Ethics and Standards, we push forward through relevant marketing environment concerns we have, the influence therein and our abilities (or lack of) to change what seemingly does not change.
Look down below at the Adweek headlines on the bottom left of the Blogspot. Find an article that relates to marketing as we understand it to be. Read it.
Back to the grind. Chap 2.
I surprise also awaits you under the Document Manager.
Enjoy!
Murphy
Our society's values are being corrupted by advertising's insistence on the equation: Youth equals popularity, popularity equals success, success equals happiness.
~John Fisher, The Plot to Make You Buy, 1968
In general, my children refused to eat anything that hadn't danced on TV.
~Erma Bombeck
SEMII
Test Day. Hip Hip Hoorah!, Hip Hip Hoorah!
Look at the top of the Blogspot. Click on the patent article. Read it. Understand it.
HSM
Though we have now defined Morals, Ethics and Standards, we push forward through relevant marketing environment concerns we have, the influence therein and our abilities (or lack of) to change what seemingly does not change.
Look down below at the Adweek headlines on the bottom left of the Blogspot. Find an article that relates to marketing as we understand it to be. Read it.
Back to the grind. Chap 2.
I surprise also awaits you under the Document Manager.
Enjoy!
Murphy
Thursday, September 15, 2011
9/15 Test Day Reprieve
Quotables:
So long as there's a jingle in your head, television isn't free. ~Jason Love
Advertisers in general bear a large part of the responsibility for the deep feelings of inadequacy that drive women to psychiatrists, pills, or the bottle. ~Marya Mannes, But Will It Sell?, 1964
It is our job to make women unhappy with what they have. ~B. Earl Puckett, quoted in Stephen Donadio, The New York Public Library: Book of Twentieth-Century American Quotations, 1992
SEMII
1/ Prepare for the quiz on Friday!
2/ While you are perusing the material we covered Tuesday, I will be calling you up one at a time for interims.
3/ Classmates will describe in further detail the ongoings of the Title IX ruling and other ADA facts
4/ 2.03
4.5/ Paper assignment
5/ Small Activity (if time)
HSM
1/ Test has been delayed. Friday now.
2/ Go over pertinent Chap 2/1 material. Day off = Brain off. Yes this is a gift. You are welcome.
3/ Begin 1.03 Understand social responsibility, ethics, and the external marketing environment(Chapter 3)
4/ Paper assignment
So long as there's a jingle in your head, television isn't free. ~Jason Love
Advertisers in general bear a large part of the responsibility for the deep feelings of inadequacy that drive women to psychiatrists, pills, or the bottle. ~Marya Mannes, But Will It Sell?, 1964
It is our job to make women unhappy with what they have. ~B. Earl Puckett, quoted in Stephen Donadio, The New York Public Library: Book of Twentieth-Century American Quotations, 1992
SEMII
1/ Prepare for the quiz on Friday!
2/ While you are perusing the material we covered Tuesday, I will be calling you up one at a time for interims.
3/ Classmates will describe in further detail the ongoings of the Title IX ruling and other ADA facts
4/ 2.03
4.5/ Paper assignment
5/ Small Activity (if time)
HSM
1/ Test has been delayed. Friday now.
2/ Go over pertinent Chap 2/1 material. Day off = Brain off. Yes this is a gift. You are welcome.
3/ Begin 1.03 Understand social responsibility, ethics, and the external marketing environment(Chapter 3)
4/ Paper assignment
Tuesday, September 13, 2011
9/14 Half day for all!
Quotables:
Advertising is a bit like playing make-believe. ~Hartman Jule
The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague. ~Bill Cosby
SEMII:
Casey Martin ADA video - We will watch together
http://sports.espn.go.com/espn/otl/columns/story?columnist=bradley_jeff&id=6553229
Title IX
Read Davis, Aurelia v. Monroe County Board of Education
Read Cohen vs Brown University
Watch Quinipiac
What is the three pronged test for Title IX? (hint...go to Wiki)
Patents and Trademarks:
Link #1
How long does it last? Link #2
Sorry,
Couldn't find anything on OSHA.
Maybe next time.
Let's try Personal Finance if we have time!
HSM
Straight up Personal Finance.
Advertising is a bit like playing make-believe. ~Hartman Jule
The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague. ~Bill Cosby
SEMII:
Casey Martin ADA video - We will watch together
http://sports.espn.go.com/espn/otl/columns/story?columnist=bradley_jeff&id=6553229
Title IX
Read Davis, Aurelia v. Monroe County Board of Education
Read Cohen vs Brown University
Watch Quinipiac
What is the three pronged test for Title IX? (hint...go to Wiki)
Patents and Trademarks:
Link #1
How long does it last? Link #2
Sorry,
Couldn't find anything on OSHA.
Maybe next time.
Let's try Personal Finance if we have time!
HSM
Straight up Personal Finance.
Monday, September 12, 2011
9/12 The Day After
Ponderisms:
Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it. ~Will Rogers
It used to be that people needed products to survive. Now products need people to survive. ~Nicholas Johnson
SEMII:
Quick check:
Do you know the definition of Ethics?
What are the differences in Patents/Copyrights/trademarks/collective marks/service marks?
Quiz man cometh on Tuesday.
1/ Ads for the game
2/ Let's continue with 2.02
3/ Assignment
HSM
Quick check:
Competitive advantage...do you know all three types?
Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it. ~Will Rogers
It used to be that people needed products to survive. Now products need people to survive. ~Nicholas Johnson
SEMII:
Quick check:
Do you know the definition of Ethics?
What are the differences in Patents/Copyrights/trademarks/collective marks/service marks?
Quiz man cometh on Tuesday.
1/ Ads for the game
2/ Let's continue with 2.02
3/ Assignment
HSM
Quick check:
Competitive advantage...do you know all three types?
Thursday, September 8, 2011
9/8 Ethics and Marketing Plans
Quotables:
What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.
~Vilhjalmur Stefansson, 1964
Advertisers constantly invent cures to which there is no disease.
~Author Unknown
SEMII
I hope you enjoyed the viewing yesterday. Today we get to chat about it.
(1) concerning the video game industry, describe to me three ethical dilemma's facing the industry.
(2) Describe the Who, What, When, Where, How and Why of it all.
(3) what can you tell me of the American Greed series?
HSM
We press on towards the prize, but first (1), tell me about the brand of Coke.
(2) What did we really learn? No, I do not care about the common triviality of the viewing, rather, what deeper set truths did we learn about brand and marketing overall?
(3) The American Greed was a fun one. We will get to ethics and ethical behavior a bit later in the course.
What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.
~Vilhjalmur Stefansson, 1964
Advertisers constantly invent cures to which there is no disease.
~Author Unknown
SEMII
I hope you enjoyed the viewing yesterday. Today we get to chat about it.
(1) concerning the video game industry, describe to me three ethical dilemma's facing the industry.
(2) Describe the Who, What, When, Where, How and Why of it all.
(3) what can you tell me of the American Greed series?
HSM
We press on towards the prize, but first (1), tell me about the brand of Coke.
(2) What did we really learn? No, I do not care about the common triviality of the viewing, rather, what deeper set truths did we learn about brand and marketing overall?
(3) The American Greed was a fun one. We will get to ethics and ethical behavior a bit later in the course.
Wednesday, September 7, 2011
9/7 In my absence.....
Ponderisms:
“Many a small thing has been made large by the right kind of advertising.” – Mark Twain
“Every word, sentence, and headline should have one specific purpose – to lead your potential customer to your order page.” – Shelley Lowery
All -
Clearly I am not here today.
In my absence, don't be stupid.
Though stupidity should be punished, while I cannot be with you, so shall your good behavior be rewarded.
Please,
Mr Murphy
“Many a small thing has been made large by the right kind of advertising.” – Mark Twain
“Every word, sentence, and headline should have one specific purpose – to lead your potential customer to your order page.” – Shelley Lowery
All -
Clearly I am not here today.
In my absence, don't be stupid.
Though stupidity should be punished, while I cannot be with you, so shall your good behavior be rewarded.
Please,
- No clicky today. The videos presented will be more than ample to keep your attention.
- Be mindful of your friends, even though I am away, let us not fall victim to idle chat and mindless discourse with your friends
- Understand that should your name be recorded by Mrs. Shields, you will receive a failing grade for today. But, should you do well and no name recorded in Mrs Shields notes, you will all receive a bonus test grade - simply put, I wonderful opportunity.
Mr Murphy
Tuesday, September 6, 2011
Ponderisms:
“The fact is, everyone is in sales. Whatever area you work in, you do have clients and you do need to sell.” – Jay Abraham
“Loving your customer boils down to one thing – creating an almost fanatic sense of loyalty in your customer such that they wouldn’t think of buying from anyone else.” – Brad Antin / CommonSenseMarketing.com
SEMII:
Please read the ponderisms. Do eithere of the ones posted speak to you? If so, how?
We begin the journey down the ethical trail, but more importantly, how it all relates back to sports and entertainment.
Open up either 2.01.doc or 2.01 ppt and let's begin.
Thinking critically, research for a bit the ethical quandary that the following people found themselves in. Clearly, just from a cursory knowledge, one will know that their fortunes were adversely affected since they opted for the unethical route.
Martha Stewart, Pete Rose, Sammy Sosa, DarrylStrawberry, Michael Jackson
One of my mottos is this: Stupidity should be punished. What was their punishment? Was it just?
Let think of a couple of more and explore their situations.
Honors Strategic Marketing:
5 minutes to prep. Approx 45 minutes to complete.
If the class finished sooner, we begin once more in Obj 2 ppt, but before we do, read over the ponderisms and the following link. Let's discuss.
http://sethgodin.typepad.com/seths_blog/2011/09/talent-and-vendors.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Fsethsmainblog+%28Seth%27s+Blog%29
Good luck!
Murphy
“The fact is, everyone is in sales. Whatever area you work in, you do have clients and you do need to sell.” – Jay Abraham
“Loving your customer boils down to one thing – creating an almost fanatic sense of loyalty in your customer such that they wouldn’t think of buying from anyone else.” – Brad Antin / CommonSenseMarketing.com
SEMII:
Please read the ponderisms. Do eithere of the ones posted speak to you? If so, how?
We begin the journey down the ethical trail, but more importantly, how it all relates back to sports and entertainment.
Open up either 2.01.doc or 2.01 ppt and let's begin.
Thinking critically, research for a bit the ethical quandary that the following people found themselves in. Clearly, just from a cursory knowledge, one will know that their fortunes were adversely affected since they opted for the unethical route.
Martha Stewart, Pete Rose, Sammy Sosa, DarrylStrawberry, Michael Jackson
One of my mottos is this: Stupidity should be punished. What was their punishment? Was it just?
Let think of a couple of more and explore their situations.
Honors Strategic Marketing:
5 minutes to prep. Approx 45 minutes to complete.
If the class finished sooner, we begin once more in Obj 2 ppt, but before we do, read over the ponderisms and the following link. Let's discuss.
http://sethgodin.typepad.com/seths_blog/2011/09/talent-and-vendors.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Fsethsmainblog+%28Seth%27s+Blog%29
Good luck!
Murphy
Friday, September 2, 2011
9/2 The friday hast come
Quotables:
SEM
SAT Question of the Day
Let's think Sponsorships. In our first activity we listed the things required for an event. Finances/Money/Capital all were answers you as a class knew that were needed to pull it off. Sponsorships can be this influx of cash to help or to totally cover the entire cost of doing business.
(1) What are Sponsorships?
(2) Peruse through the internet and find 5 venues in the state of North Carolina and 2 venues outside of North Carolina and tell me about the sponsorship deals that were struck to help justify the financial viability of the venue's operating budget.
(3) Next, find three events (of note) and tell me about the sponsorship deals that were struck to help justify the financial viability of the event's operating budget.
(4) Finally, Tell me about 3 individual sponsorships (Athletes or personas). Must be from separate sports.
Article Review
2.01 Objective
Honors Strategic Marketing
Quiz return
Chap 1 summation/Reflection
Chap 2 Intro
- “The right name is an advertisement in itself.”
- “Yes, I sell people things they don’t need. I can’t, however, sell them something they don’t want. Even with advertising. Even if I were of a mind to.”
SEM
SAT Question of the Day
Let's think Sponsorships. In our first activity we listed the things required for an event. Finances/Money/Capital all were answers you as a class knew that were needed to pull it off. Sponsorships can be this influx of cash to help or to totally cover the entire cost of doing business.
(1) What are Sponsorships?
(2) Peruse through the internet and find 5 venues in the state of North Carolina and 2 venues outside of North Carolina and tell me about the sponsorship deals that were struck to help justify the financial viability of the venue's operating budget.
(3) Next, find three events (of note) and tell me about the sponsorship deals that were struck to help justify the financial viability of the event's operating budget.
(4) Finally, Tell me about 3 individual sponsorships (Athletes or personas). Must be from separate sports.
Article Review
2.01 Objective
Honors Strategic Marketing
Quiz return
Chap 1 summation/Reflection
Chap 2 Intro
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