Monday, January 29, 2018

Monday, January 29, 2018 Welcome to Class

Quotable


Murphy's Class O Rama



All - 
Assignment:
     Find my website....bookmark 
     open 1marketingteacher.blogspot.com       and bookmark it

Help a neighbor if they are struggling.



Superbowl Ad tracker 2018

                                                        
                                                            
MARKETING

What would the world look like without Marketing?

San Paulo Brazil - Since 2007

Marketing is how the world turns.  It invades our every thought.  Directs us to a fault.  It influences what we eat, what we wear, what is trending, where we desire to go to university, even the platonic image of beauty we hold in our mind.  What single subject have we been exposed to since birth and will proceed with us till death?

Vocab 1.01 - 15 terms, Matching - Friday, February 2, first 5 of class. Time limit 15 minutes
Quiz 1.01/1.03 Thursday. Feb 1, first 5 mins of class. Time limit - 10 minutes. 5 questions open ended

Each of the following will be discussed in an open forum, but one that lends itself to lecture (ppt and addition information sources) and notes.
  • Terms
  • Explain where marketing occurs.
  • Explain the elements of the marketing concept.
  • Explain the role of marketing in a private enterprise system.

  • Identify Marketing Activities
  • Categorize items that are marketed.
  • Describe ways in which consumers and businesses would be affected if marketing did not exist.
  • Explain how marketing benefits our society.





1.01 Practice Questions

Class Discussion – Have the class discuss the Model T Ford and Henry Ford’s famous quip that customers could have any color they wanted…as long as it was black.   Contrast with the way cars are marketed today.
1. How does the marketing differ?
2. How do consumers benefit from the changes that have taken place?
3. What business today still thinks with the Model T mentality?


1.01 ppt,


A charitable organization, such as the Red Cross, sells a product.  What type of product does it sell?

Furthermore, does it have to adhere to the Marketing Concept?  Why or Why not.
One homework asking the students to write down 5 products they would have not purchased/owned if it had not been for Marketing.  

                                                                                                                                                    
SPORTS AND ENTERTAINMENT MARKETING 
HW:
1 page typed, 12 font, Times New Roman, Normal Margins, Double Spaced
(Due on Wednesday - HW)  (10 points total, 1 point if not turned in by the first 5 of class & 1 point each day after - weekends included)
  Describe to me an event you went to....and why it was great.  Be very specific


Share through Google Docs or onedrive


What does it take to be an agent?

Good agents can make in excess of $100,000.  Good agents hobnob with the athletic and entertainment elite.  Good agents are few and far between.

Listen to music, watch a game, if professional, all of the talent witnessed is guided by an agent in the background




-Select an athlete whom you admire, and research the person to determine the person’s agent. Find out as much as possible about the agent’s activities, and record your findings.

Powerpoint:  1.01 only


-According to rules and regulations governing high school/college athletes, athletes lose their amateur status once they contact a sports agent. Participate in a debate as to whether this rule is fair to young players. Provide specific examples to support your stance.










LAP Assignment will be concluded on Friday



Friday, January 26, 2018

Friday, January 26, 2018 1st block Exam at last


Friday, January 26 – 1st Block Exams
Monday, January 29 – Beginning of 2nd semester




Superbowl Ad tracker 2018

http://aef.com/classroom-resources/case-histories/

Art of Misdirection (8 min)

Beau Loto (16 min)
                                                        
                                                            
MARKETING

Coming Soon!
                                                                                                                                                    
SPORTS AND ENTERTAINMENT MARKETING 

Coming Soon!

Thursday, January 25, 2018

Thursday,, January 25, 2018 Spring '18 coming soon!


Thursday, January 25 – 4th Block Exams
Friday, January 26 – 1st Block Exams
Monday, January 29 – Beginning of 2nd semester




Superbowl Ad tracker 2018

http://aef.com/classroom-resources/case-histories/

Art of Misdirection (8 min)

Beau Loto (16 min)
                                                        
                                                            
MARKETING

Coming Soon!
                                                                                                                                                    
SPORTS AND ENTERTAINMENT MARKETING 

Coming Soon!

Wednesday, January 24, 2018

Wednesday, January 24, 2018 Only three more exams to go! Two not counting today


Wednesday, January 24 – 3rd Block Exams
Thursday, January 25 – 4th Block Exams
Friday, January 26 – 1st Block Exams
Monday, January 29 – Beginning of 2nd semester




Superbowl Ad tracker 2018

http://aef.com/classroom-resources/case-histories/

Art of Misdirection (8 min)

Beau Loto (16 min)
                                                        
                                                            
MARKETING


                                                                                                                                                    
SPORTS AND ENTERTAINMENT MARKETING 

Tuesday, January 23, 2018

Tuesday, January 23, 2018 2nd Block exams

Quotable


Tuesday, January 23 – 2nd Block Exams
Wednesday, January 24 – 3rd Block Exams
Thursday, January 25 – 4th Block Exams
Friday, January 26 – 1st Block Exams
Monday, January 29 – Beginning of 2nd semester




Superbowl Ad tracker 2018

http://aef.com/classroom-resources/case-histories/

Art of Misdirection (8 min)

Beau Loto (16 min)
                                                        
                                                            
MARKETING


                                                                                                                                                    
SPORTS AND ENTERTAINMENT MARKETING 


Friday, January 19, 2018

Monday, Jan 22, 2018 Exams pushed for one day more

Quotable


Monday, January 22 – Regular school day
Tuesday, January 23 – 2nd Block Exams
Wednesday, January 24 – 3rd Block Exams
Thursday, January 25 – 4th Block Exams
Friday, January 26 – 1st Block Exams
Monday, January 29 – Beginning of 2nd semester




Superbowl Ad tracker 2018

http://aef.com/classroom-resources/case-histories/

Art of Misdirection (8 min)

Beau Loto (16 min)
                                                        
                                                            
MARKETING


Look over Powerschool
If you are missing:
a LAP (any)
Test Obj 3,2,and 1.

Now would be the time.

Study guides are always an option

                                                                                                                                                    
SPORTS AND ENTERTAINMENT MARKETING 





Assignment:
Ordeal by cheque


How to create a Movie Marketing Plan


Verify you know what we went over:
a. Explain the use of scaling in marketing research.
b. Distinguish between rating and ranking scales.
c. Distinguish between nominal data and ordinal scales.
d. Discuss when ordinal scales are used.
e. Describe characteristics of interval rating scales.
f. Distinguish between interval and ratio scales.
g. Distinguish between continuous and itemized rating scales.
h. Discuss types of itemized rating scales (e.g., Likert, semantic differential, Stapel’s Scale, and multi dimensional scaling).
i. Explain advantages/disadvantages of the types of itemized rating scales.
j. Explain types of ranking scales (i.e., paired comparison, forced choice, and comparative scale).


Obj 1 Practice - SEMII
http://www.quia.com/quiz/5907352.html

Obj 2 - Practice Test - SEMII
http://www.quia.com/quiz/5907360.html
Obj 3.00/4.00 Practice Tests - SEMII