Marketing

Friday, January 27, 2017

Friday, January 27, 2017 Day 1

Quotable

Everyone is better than you are...

(at something). Which makes it imperative that you connect and ask for help.
At the same time that we encounter this humbling idea, we also need to acknowledge that you are better at something than anyone you meet.
Everyone you meet needs something you can do better than they can.

~Seth Godin

Word of the Day

Question of the day
SAT QOTD (Begin in 2012)
Kaplan's Version QOTD

SEMII

Welcome!

Class Expectations (projector)

Mr Murphy's Marketing Oasis

Syllabus

Pacing Guide

1 page typed, 12 font, Times New Roman, Normal Margins, Double Spaced

(Due on Monday - HW) (10 points total, 1 point if not turned in by the first 5 of class & 1 point each day after)

Describe to me an event you went to....and why it was great.

+1 point if you share it with me through google docs and not print it!!(drive.google.com)

MArketing

Welcome!

Class Expectations (projector)

Mr Murphy's Marketing Oasis
Pacing Guide
Syllabus

8 sentences/2 paragraphs typed, 12 font, Times New Roman, Normal Margins, Double Spaced

(Due on Monday - HW) (10 points total, 1 point if not turned in by the first 5 of class & 1 point each day after)

Why is Marketing important to our society?

+1 point if you share it with me through google docs and not print it!!(drive.google.com)

Thursday, January 19, 2017

Thursday, January19, 2017 Reading day has come......Good luck on the exams!

Quotable

Books due today/on exam day

Don't forget.....

Patel - After Lunch - KY8NE5LY5

Word of the Day

Question of the day
SAT QOTD (Begin in 2012)
Kaplan's Version QOTD

Marketing I

4.04 Sales Promotion Channels - PPT

4.06 MIM PPT Tues

4.06 Guided Notes

4.06 Nature and Scope of MIM Wednesday

4.06 Natures and Scope Guided Notes

4.06 Cereal Survey wed/thurs

4.06 Activities

4.06 Merchants of Cool WS - Project fri

4.06 PBS Frontline Merchants of Cool link fri

4.06 LAP Get the Facts Straight

4.10 Marketing Research - ppt

4.13 Types of Rating Scales

Practice/Review

because I am cool - murphy

Exam Review
Exam Review Answers

----------------------------------------------------------

LAPS-

LAP - Razzle Dazzle

4.01 Razzle Dazzle - LAP Quiz (20)

http://www.quia.com/quiz/5857064.html
-----------------------------------------------------------

LAP - Know your Options

Quiz 4A Marketing - PR:002, Promotion Lap 4: Know Your Options

http://www.quia.com/quiz/5860969.html
-----------------------------------------------------------

4.01 LAP Spread the Word

Quiz 4A Marketing - PR:003, Promotion Lap 10: Spread the Word

http://www.quia.com/quiz/5861130.html

-----------------------------------------------------------

R/ To keep in reserve

CNBC Inside Costco(45 minutes) https://www.youtube.com/watch?v=wOwJ4PXt3GM&nohtml5=False

Walmart - The high cost of a low price - Full Documentary (1:37)

https://www.youtube.com/watch?v=RXmnBbUjsPs&nohtml5=False

HONORS STRATEGIC MARKETING

1/ Promotion exercise:
            Develop promotion material for....(just for Cedric)....
                          Seriously, let's pick a restaurant and begin.

                          Google Doc (Through your google drive)
                          12 words or less
                          Slogans...no
                          Anything else I think of

2/

CNBC Inside Costco(45 minutes) https://www.youtube.com/watch?v=wOwJ4PXt3GM&nohtml5=False

Tuesday, January 17, 2017

Wednesday, January 18, 2017 One day closer to the end....sniff, sniff, I will miss me too.

Quotable

Books due tomorrow

How to make a sign

There it is, at every entrance to the terminal at LaGuardia, one of the busiest airports in the world:
TERMINAL CLOSED
FOR MAINTENANCE
between 12:00 a.m.
and 4:00 a.m.
until further notice.
Ticketed Passengers &
Employees ONLY
will have access
to Terminal.
A few questions on our way to fixing this:
Who is it for?
What impact will it have on everyone else?
To the sign maker: Are you angry? Frustrated? Trying to teach people a lesson?
What does it sound like when you read it aloud?
and... is it clear?
When I look at this sign, I wonder why it needs to say, "until further notice." After all, aren't all rules in place until further notice?
And why say 12:00 a.m. when midnight is so much more clear?
Do we really need to alert employees to this rule every day?
Mostly, though, the headline is confusing (every person reading this sign for the first time is sure the terminal is closed right this minute, until they read the next line).
Perhaps, then, it might be a better sign if it said:
Hi. To keep this terminal clean, it's closed
to visitors from midnight until 4 a.m. every night.
Ticketed passengers are always welcome.
Thank you.
More on this from Dan Pink.

~ Seth Godin

Word of the Day

Question of the day
SAT QOTD (Begin in 2012)
Kaplan's Version QOTD

Marketing I

Obj 6 - Chap 16 - Sales Promotion and Personal Selling

4.02 Types of Adverstising - PPT Tuesday

4.02 Guided Notes - Tuesday

Radio stations listing and ratings for #46 - Greensboro/Winston/HP

http://ratings.radio-online.com/cgi-bin/rol.exe/arb166

Media Dissemination

https://www.massmediadistribution.com/press-release-distribution/media-outlets-by-us-metro-area/319-greensboro-highpoint-winston-salem-nc-press-release-distribution.html

You are to develop a plan for how you could creatively create buzz about the Dodgeball tourney. Share your plan with a classmate, and discuss similarities/differences between your plan and that of your classmate. Identify the top three buzz techniques the two of you created. Share your ideas here:

4.04 Sales Promotion Channels - PPT

4.06 MIM PPT Tues

4.06 Guided Notes

4.06 Nature and Scope of MIM Wednesday

4.06 Natures and Scope Guided Notes

4.06 Cereal Survey wed/thurs

4.06 Activities

4.06 Merchants of Cool WS - Project fri

4.06 PBS Frontline Merchants of Cool link fri

4.06 LAP Get the Facts Straight

4.10 Marketing Research - ppt

4.13 Types of Rating Scales

Practice/Review

because I am cool - murphy

Exam Review
Exam Review Answers

----------------------------------------------------------

LAPS-

LAP - Razzle Dazzle

4.01 Razzle Dazzle - LAP Quiz (20)

http://www.quia.com/quiz/5857064.html
-----------------------------------------------------------

LAP - Know your Options

Quiz 4A Marketing - PR:002, Promotion Lap 4: Know Your Options

http://www.quia.com/quiz/5860969.html
-----------------------------------------------------------

4.01 LAP Spread the Word

Quiz 4A Marketing - PR:003, Promotion Lap 10: Spread the Word

http://www.quia.com/quiz/5861130.html

-----------------------------------------------------------

R/ To keep in reserve

CNBC Inside Costco(45 minutes) https://www.youtube.com/watch?v=wOwJ4PXt3GM&nohtml5=False

Walmart - The high cost of a low price - Full Documentary (1:37)

https://www.youtube.com/watch?v=RXmnBbUjsPs&nohtml5=False

HONORS STRATEGIC MARKETING

1/  Obj 8 - Chap 4 - Developing a Global Vision

1b/
Poorly Written Signs

2/   Promotion exercise:
            Develop promotion material for....(just for Cedric)....
                          Seriously, let's pick a restaurant and begin.

                          Google Doc (Through your google drive)
                          12 words or less
                          Slogans...no
                          Anything else I think of

3/

CNBC Inside Costco(45 minutes) https://www.youtube.com/watch?v=wOwJ4PXt3GM&nohtml5=False

Monday, January 16, 2017

Tuesday, January 17, 2017 Hang on, this will be a quick ride to the end

Quotable

Pavlov's in your pocket

Why do people buy lottery tickets?
It's certainly not based on any rational analysis of financial risk or reward.
So, why do something that almost never seems to work?
Because it actually works every single time.
What it works to do is release a hit of dopamine, first when you think about buying one, then again when you decide to buy one, and then a third time when you actually transact. For regular players, these three moments of hope and joy demolish the sadness that comes from actually losing.
It's a hope rush, for cheap.
Well, the same thing is true for the billion people carrying around a Pavlovian box in their pocket. The smart phone (so called in honor of the profit-seeking companies who were smart enough to make them) is an optimized, tested and polished call-and-response machine. So far, Apple's made a trillion dollars by ringing our bell.
Every time it pulses, we get a hit.
Every time we realize we haven't checked it in two minutes, we get a hit.
Hit, hit, hit.
And again and again.
The box vibrates, we feel hope and fear and our loneliness subsides, then we check, and we lose (again).
But we are hooked, so we put the phone in our pocket and wait for it to happen again.
Ring a bell?

~ Seth Godin

Pay-ola The blur between music and advertising

Stupid Ethics! Stupid Mr Brown!

Word of the Day

Question of the day
SAT QOTD (Begin in 2012)
Kaplan's Version QOTD

Marketing I

Obj 6 - Chap 15 - Advertising and Public Relations

Obj 6 - Chap 16 - Sales Promotion and Personal Selling

4.01 Promotion PPT slides 1-14 Thursday 15 - 25 Friday

4.01 Promotion Social and Ethic - PPT

4.01 Guided Notes

Top 4 promotional tactics (Promotional Mix)

http://ezinearticles.com/?Marketing-Mix---Top-4-Promotion-Mix-Tactics&id=1398510

The Promotional Mix….with Pictures