Sunday, September 25, 2016

Monday, September 16, 2016 - Aldous Huxley own IP's on "Monday's", but it still a Brave New World

Quotable

Looking for the trick

When you find a trick, a shortcut, a hack that gets you from here to there without a lot of sweat or risk, it's really quite rewarding. So much so that many successful people are hooked on the trick, always looking for the next one.
SEO, for example, had plenty of tricks as it evolved, ways in which a few worked to get rankings and links without deserving them.
Or consider the act of publishing a book. One approach is to spend a lot of time and money tricking the system into believing your book is already successful, which, the trick says, will lead to it becoming actually successful.
Or the simple trick to avoid belly fat, lose weight, get a promotion, find dates or make money overnight.
I could list a thousand of them, because the web is trick central, a place where, for a short while, the people apparently at the top of whatever heap you aspire to got there by finding and exploiting a trick.
There's a meta-trick that's far more reliable. One that works over time and doesn't depend on avoiding being out-tricked: Make great stuff. Satisfy needs. Do the hard work that leads to growth which leads to investment on its own merit.
It turns out that the trick-free approach is the best trick of all.
                                                          
Word of the Day
Question of the day
SAT QOTD (Begin in 2012)

Kaplan's Version QOTD
                                                            
Marketing I

Did you read about customer Service? Please tell me, from the reading, what you did learn... 
  What makes a bad sales experience?
After Lunch - Test Review - Item Analysis
Read the calendar below for assessment updates
     Vocab and Quiz already set for next week.
2.01 Nature and Scope of Selling [5-21]
a.    Define the term selling.
b.    Identify individuals, groups, or agencies that sell.
c.    Explain reasons that customers buy goods and services.
d.    Identify types of items that are sold.
e.    Explain where selling occurs.
f.    Describe how products are sold.
g.    Describe the role of selling in a market economy.
h.    Explain personal characteristics of salespeople that are essential to selling.

Marketing Microlivestock


Writing Prompt #2
Today we will be looking back over our writings.  Being in marketing offers a person a different and at times, a superior perspective.  Your task is to rewrite your original write up.  The shortest response took stride at 140 words.  I need you to shorten your respective work to under 80.

HW for Next Tuesday:
~“ What is the difference between Consumer Sales and Industrial (Business 2 Business) sales?”

~Question #4, p. 629 Think Critically 
“Make a list of products that can easily be sold by….”

                                                                                                                                                       
HONORS STRATEGIC MARKETING
Chap 5 Vocab on Thursday
Quiz on Wed Chap 5 Mon/Tues material
Small project on Friday

Obj 2 -Chap 5 - Consumer Decision Making

Pizza Hut Ad Campaigns

Addidas - Odds 

Chap 5
Mon  1-20
Tues  21 - 33
Wed  34 - 56
Thurs 57 - conclusion

Thursday, September 22, 2016

Friday, September 23, 2016 Finally!

Quotable



Image result for selling cartoons
Image result for selling cartoons
Image result for selling cartoons

Widespread confusion about what it takes to be strong

Sometimes we confuse strength with:
  • Loudness
  • Brusqueness
  • An inability to listen
  • A resistance to seeing the world as it is
  • An unwillingness to compromise small things to accomplish big ones
  • Fast talking
  • Bullying
  • External unflappability
  • Callousness
  • Lying
  • Policies instead of judgment
  • ...and being a jerk.
Well, once you put it that way, it's pretty clear that none of these things are actually signs of strength.
In fact, they are symptoms of brittleness, of insecurity and of a willful disconnect from the things that matter.
Individuals, organizations, brands and leaders all have a chance to be strong. And can just easily choose to be jerks.
Because it is a choice, isn't it?
I think it's up to us not to get them confused, and to accidentally trust the wrong behaviors or the wrong people.
Strength begins with unwavering resilience, not brittle aggression.
                                                          
Word of the Day
Question of the day
SAT QOTD (Begin in 2012)

Kaplan's Version QOTD
                                                            
Marketing I

Have you ever had a bad salesperson experience?  Where you felt pressured, that the service was lacking, or simply bad?  Well let’s find out how to remedy the situation.
 

Read the calendar below for assessment updates
     Vocab and Quiz already set for next week.
2.01 Vocab
2.01 Scatter


HW for the weekend - Marketing Dynamics pps 620-628 - Pre-read Customer Service

HW for Next Tuesday:
~“ What is the difference between Consumer Sales and Industrial (Business 2 Business) sales?”

~Question #4, p. 629 Think Critically 
“Make a list of products that can easily be sold by….”
2.01 Nature and Scope of Selling [5-21]
a.    Define the term selling.
b.    Identify individuals, groups, or agencies that sell.
c.    Explain reasons that customers buy goods and services.
d.    Identify types of items that are sold.
e.    Explain where selling occurs.
f.    Describe how products are sold.
g.    Describe the role of selling in a market economy.
h.    Explain personal characteristics of salespeople that are essential to selling.

HW already due - please pass in if you hand wrote it.

                                                                                                                                                       
HONORS STRATEGIC MARKETING
Vocab Chapter 5.....and quiz......see the calendar below.

Test! 

Wednesday, September 21, 2016

Thursday, September 22, 2016 Test? Quiz? it all seems so hazy now

Quotable


Without training wheels

If you'd like to teach a kid to ride a bike, training wheels are a bad idea. You're much better off with a small bike with no pedals.

All training wheels do is confuse, distract or stall.

The same thing is true for marketing. You don't need to go to school for four years. You need to do marketing. Find a worthy charity and do a promotional event to raise money for them (you don't even need to ask first). Start a micro business. Sell things on eBay.

And the same thing is true for leadership. Find something worth doing, find others to join in.

Merely begin.
                                                          
Word of the Day
Question of the day
SAT QOTD (Begin in 2012)

Kaplan's Version QOTD
                                                            
Marketing I

Test....Let's all sign into Powerschool....this should be fun
Counted out of 25, you have 30 questions before you.

Read the calendar below for assessment updates.
2.01 Nature and Scope of Selling [5-21]
a.    Define the term selling.
b.    Identify individuals, groups, or agencies that sell.
c.    Explain reasons that customers buy goods and services.
d.    Identify types of items that are sold.
e.    Explain where selling occurs.
f.    Describe how products are sold.
g.    Describe the role of selling in a market economy.
h.    Explain personal characteristics of salespeople that are essential to selling.
HW - Due this Friday, Sept 23, 2016 - emailed to me by 8am
  • Marketing Dynamics Textbook : pps. 563-571 (Selling)
Due Tuesday, September 23rd, 2016 - beginning of class.  “ What is the difference between Consumer Sales and Industrial (Business 2 Business) sales?”


                                                                                                                                                       
HONORS STRATEGIC MARKETING

Mon - 1-16
Tues - 17 - 33
Wed - 34 - finish
Economy - Living on our own

Vocab - Chap 19 - Thursday
Study Here - Chap 19
Chap 1

Combo Scatter
 
Friday - Chap 1,2,3.19 test
50 Questions
10 T/F
37 MC
3 Essays
1 cheat sheet.
8.5x11 inch - typed or hand printed - one side only

Tuesday, September 20, 2016

Wednesday, September 21, 2016 A day shortened by decree, but lengthen by the amount of work to do.

Quotable

Big fish in a little pond

There's no doubt that the big fish gets respect, more attention and more than its fair share of business as a result.
The hard part of being a big fish in a little pond isn't about being the right fish. It's about finding the right pond.
Too often, we're attracted to a marketplace (a pond) that's huge and enticing, but being a big fish there is just too difficult to pull off with the resources at hand.
It makes more sense to get better at finding the right pond, at setting aside our hubris and confidence and instead settling for a pond where we can do great work, make a difference, and yes, be a big fish.
When in doubt, then, don't worry so much about the size of the fish. Focus instead on the size of your pond.

 - Seth Godin

                                                          
Word of the Day
Question of the day
SAT QOTD (Begin in 2012)

Kaplan's Version QOTD
                                                            
Marketing I

Writing, but first, a short story:

Please read the short story and ready your pen feathers!

Click here and proceed with the assignment.

Read the calendar below for assessment updates.
2.01 Nature and Scope of Selling [5-21]
a.    Define the term selling.
b.    Identify individuals, groups, or agencies that sell.
c.    Explain reasons that customers buy goods and services.
d.    Identify types of items that are sold.
e.    Explain where selling occurs.
f.    Describe how products are sold.
g.    Describe the role of selling in a market economy.
h.    Explain personal characteristics of salespeople that are essential to selling.
HW - Due this Friday, Sept 23, 2016 - emailed to me by 8am
  • Marketing Dynamics Textbook : pps. 563-571 (Selling)
Due Thursday, Feb 11.  “ What is the difference between Consumer Sales and Industrial (Business 2 Business) sales?”


                                                                                                                                                       
HONORS STRATEGIC MARKETING

Mon - 1-16
Tues - 17 - 33
Wed - 34 - finish
Economy - Living on our own

Vocab - Chap 19 - Thursday
Study Here - Chap 19
Chap 1

Combo Study Guide Chap 1/19  cards
Combo Scatter

Friday - Chap 1,2,3.19 test
50 Questions
10 T/F
37 MC
3 Essays
1 cheat sheet.
8.5x11 inch - typed or hand printed - one side only