Marketing

Thursday, May 26, 2016

Friday, May 27, 2016 Another Friday, a three day week, and two weeks to go. Have a great weekend!

Quotable

Coming and going matter far more than what happens in the middle.
Opening things.
Closing them.
Tearing off the bandage.
Losing something.
Meeting someone new.
Getting on the airplane, getting off of it.
Being greeted.
Elections.
Ending a feud.
We mistakenly spend most of our time thinking about, working on and measuring the in-between parts, imagining that this is the meat of it, the important work. In fact, humans remember the transitions, because it's moments of change and possibility and trepidation that light us up.

~ Seth Godin

Random Question of the Day
Word of the Day
SAT QOTD (Begin in 2012)
Kaplan's Version QOTD

Marketing I

A pause on the regularly scheduled note from 4.12/4.13

Obj 1 Practice Test

Obj 4 Practice Test

Today you will be working on Objective 2 and 3 material

Obj 2 Practice Test

Obj 3 Practice Test

Much the same. Questions with complete answers and referenced sections in the back

Principles of Marketing (MKTG101) Final Exam/EOC
http://www.quia.com/quiz/5899074.html

A different one from yesterday. I will probably like you more if you do all three and score well.

if you didn't do it from yesterday, you can always back up and look at yesterday's blogspot.

Again, If you run afoul of the questions, look up their respective sections and read through them.

Do not forget! If you owe assignments, Today is a great day to do them!

All make up assignments need to be completed by Next Thursday so I have time to grade/input them. I will not count anything else after Next Thursday. No evil laughter, only sad crying emoji if you get caught wil your proverbial pants down and do not make up your assignments.

On Next Wednesday….15 question mini review of some of the questions you view over the next two days.

UPDATED:

(not really - but if you didn't take time to do this yesterday, today is a great day for this as well. No late assignments on this one at all.

I will be looking at my email to find several of the

In addition to the studying, I want you to find an example of great marketing...on Kickstarter. [https://www.kickstarter.com/]

You must find 3 kickstarters you would be willing to support (no, you will not be giving them money), each from the different genres of projects.

The genres are:

Google docs - shared with me/downloaded and attached to murphyk2@gcsnc.com

Include the name and hyperlink of all three

One must be local (NC at the very least)

3 different genres

Make sure one has a really cool intro video

Mkt 4.01/4.02/4.06/4.09/4.13 Vocab Test - Changed to Tuesday!

https://quizlet.com/116896541,116903131,116900847,116898994,116897344/print

Walmart - The high cost of a low price - Full Documentary (1:37)

https://www.youtube.com/watch?v=RXmnBbUjsPs&nohtml5=False

SPORTS AND ENTERTAINMENT MARKETING I

Assignment:

Ordeal by cheque

http://ghsbears.pbworks.com/f/Cheques.pdf

Sample Marketing Plan

https://college.cengage.com/business/pride/foundations/2e/resources/pf_found_sample_mkt_plan.pdf

Better Sample marketing plan

sample marketing plan - Iowa Central Community College

Wednesday, May 25, 2016

Thursday, May 26, 2016 Thoughts cloudy, the constant pull of summer too much!

Quotable

~ Seth Godin

Random Question of the Day
Word of the Day
SAT QOTD (Begin in 2012)
Kaplan's Version QOTD

Marketing I

A pause on the regularly scheduled note from 4.12/4.13

I want you to begin to focus once more on the earlier material from Obj 1

Obj 1 Practice Test

Again, answers are at the back of this.

In short, you jack this up and don’t study, there will be no saving grace for you come final grades.

Obj 4 Practice Test

Same concept

Harder review...open ended

Final Examination in Principles of Marketing

http://www.quia.com/quiz/5899092.html

Marketing Final Exam Study Guide 2

http://www.quia.com/quiz/5899063.html

If you run afoul of the questions, look up their respective sections and read through them.

Do not forget! If you owe assignments, these next two days are ideal!

On Next Wednesday….15 question mini review of some of the questions you view over the next two days.

In addition to the studying, I want you to find an example of great marketing...on Kickstarter. [https://www.kickstarter.com/]

You must find 3 kickstarters you would be willing to support (no, you will not be giving them money), each from the different genres of projects.

The genres are:

Google docs - shared with me/downloaded and attached to murphyk2@gcsnc.com

Include the name and hyperlink of all three

One must be local (NC at the very least)

3 different genres

Make sure one has a really cool intro video

Mkt 4.01/4.02/4.06/4.09/4.13 Vocab Test - Changed to Tuesday!

https://quizlet.com/116896541,116903131,116900847,116898994,116897344/print

Walmart - The high cost of a low price - Full Documentary (1:37)

https://www.youtube.com/watch?v=RXmnBbUjsPs&nohtml5=False

SPORTS AND ENTERTAINMENT MARKETING I

Assignment:

Ordeal by cheque

http://ghsbears.pbworks.com/f/Cheques.pdf

4.05 SWOT YMCA practice

Developing a Marketing plan

http://www.bizmove.com/marketing/m2h.htm

Google Search “buy a business plan online”

10 Key components of a marketing plan

http://www.businessknowhow.com/marketing/marketing-plan.htm

Where do I start?

http://biztaxlaw.about.com/od/businessstartupsteps/f/marketingplan.htm

Elements of a good marketing plan

http://www.melissadata.com/enews/marketingadvisor/articles/0902c/1.htm

Sample Business Plans

http://www.bplans.com/sample_business_plans.php

Tuesday, May 24, 2016

Wednesday, May 25, 2016 Gone tomorrow and Friday. I know, I am sad too.

Quotable

Metaphors aren't true

But they're useful.
That's why professionals use them to teach, to learn and to understand.
A metaphor takes what we know and uses it as a lever to understand something else. And the only way we can do that is by starting with the true thing and then twisting it into a new thing, a thing we'll be able to also understand.
(Of course, a metaphor isn't actually a lever, a physical plank of wood that has a fulcrum, which is precisely my point).
The difference between the successful professional and the struggling amateur can often be seen in their respective facility with metaphor. The amateur struggles to accept that metaphor is even acceptable ("are atoms actually building blocks?") or can't find the powerful analogy needed to bring home the concept. Because all metaphors aren't actually true, it takes confidence to use them well.
If you're having trouble understanding a disconnect, or are seeking to explain why something works or doesn't, begin with a metaphor. "Why is this new thing a lot like that understood thing..."
Metaphors aren't true, but they work.
PS more on this in my latest post on Medium.

~ Seth Godin

Random Question of the Day
Word of the Day
SAT QOTD (Begin in 2012)
Kaplan's Version QOTD

Marketing I

Data Mining and Internet Profiling: Emerging Regulatory and Technological Approaches

http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1116728#PaperDownload

4.10 Marketing Research - ppt

Continue 4.10 instructional material

Poorly defined objectives

http://www.dailymotion.com/video/x8mby8_merrie-melodies-foxy-by-proxy-1952_shortfilms

Slideshow - Marketing Research

http://www.slideshare.net/anna.rohit/defining-the-problem-and-determining-research-objectives

Research objectives….phones number v other numbers

4.12

Using the marketing research paper obtained from the Social Science Research Network at http://papers.ssrn.com/sol3/JELJOUR_Results.cfm?form_name=journalbrowse&journal_id=334640, determine what method(s) the author used to collect the data. Identify the advantages/disadvantages associated with that data-collection method. Determine additional ways the author could have collected the data. Discuss your ideas with a classmate.

Qualitative Data Collection techniques

http://ezinearticles.com/?Overview-on-Qualitative-Data-Collection-Techniques-in-International-Marketing-Research&id=26285

23 advantages of Online Surveys

http://www.surveybounty.com/articles/surveyadvantages.h

4.10

4.10 LAP Seek and Find

Seek and Find - LAP Assessment

http://www.quia.com/quiz/5895840.html

4.10 LAP What's the Problem