Monday, April 29, 2013

Monday, Interim day, Monday, 4/29/2013 day, the first day of the rest of your life, etc

Quotable:
"Stupid is as stupid does"
       - Forest Gump
Marketing Management
Wow!
 Read Dilbert for the day - Perception Probability gone wrong
4.01 in the bag, 4.02, Motivation on tap!
Review 4.01 and then onward ho!
Vocab on 4.01 and 4.02 on thursday. Vocab will be up this afternoon.
3rd Block

ACT Question of the day
SAT Question of the day


Honors Strategic Marketing

Promotion in Target

Chap 15, ah, so sweet.

Thursday, April 25, 2013

Thursday, 4/25/2013 - It is almost like the days are flyoing by now....

Quotable:
A group of idiots led by a wise man can defeat a group of wise people led by an idiot.
Marketing Management
Thursday, Thursday, Thursday!
Testing plan
Let's do the ACT/SAT questions of the day!
 
Obj 4.01
Vocab on 4.01 and 4.02 on tuesday.  Vocab will be up this afternoon.
3rd Block

ACT Question of the day
SAT Question of the day


Honors Strategic Marketing

Chap 14 mini Test - look in document manager a and b versions.  I will tell you which one to do.
Storytelling time.....Runny Babbit...a lesson in communication

Monday, April 22, 2013

Tuesday, 4/23/2013

Quotable:

Good things happen when you meet strangers.
Yo-Yo Ma
Marketing Management
Tuesday, Tuesday, Tuesday
Test on Wednesday It will only cover Obj 3 since it was sooooooo big of an objective.
 

3rd Block

ACT Question of the day
SAT Question of the day


Honors Strategic Marketing

Chap 14 is now ~ 2/3 of the way through.

April 22, 2013 One more week until Interims

Quotable:

"My thoughts will echo your name until I see you again."  (Taylor Swift)
oh and look, there you are, in class with me.  I didn't rerally have to wait that long did I?  I must be magical, even mystical, or just maybe, that good.

To a great Monday!
Marketing Management
Monday, Monday, Monday
Test on Wednesday  It will only cover Obj 3 since it was sooooooo big of an objective.
Practice one today, for your benefit, not for mine.
1st -
81898623414
3rd- 81871223414
3rd Block

ACT Question of the day
SAT Question of the day


Honors Strategic Marketing

Chap 14 is now ~ 1/3 of the way through.
Grab the book and read on little ones.

Acuvue real time data usage

Tuesday, April 16, 2013

4/16/2013 Tuesday....Yeah!

Quotable:

Moliere
Marketing Management
(1)Vocab 3.06/3.07
3.06/3.07 Quiz
 
Pricing in reflection
The next chapter awaits
 

Friday, April 12, 2013

Friday, April 12, 2013

All -

There is no quotable today....not like many of you ever read it....

Clearly I am not here today.  Today then becomes somewhat of a milestone.  Today is the first day I have ever missed working as a teacher due to illness.  I know, I am sad too.  I will be resting today and getting better for Monday

Marketing Management
1st and 3rd

     Should the sub have to write your name down for any reason, due to you being rude, loud, stupid, or the like, I will not ask questions, rather I will immediately write you up upon my return.  Rise to the occasion and expectations.

You will be doing the following...without exception:
     Finish outlining 3.08 - clearly there must be something diabolical in store for you in the coming days.
     This should only take you 45-60 minutes
     If I get a non-favorable report back for the class, the Vocab and Quiz will be Monday.  If Favorable, then Tuesday.
          I can see everywhere you go online.  Don't tempt fate and not do the assignment.  Thank you.

Approx 45-50 minutes into the class, the substitute will begin a video for you.  I hope you enjoy.  Be prepared to "summarize" the video and why it is relevant.  This activity will be Monday.  Those who cannot summarize effectively, well, let's just say Bwah ha ha ha h aha h ahah (evil laughter)



Honors Strategic Marketing
Ok campers, I need someting different from you.
Each of you are to create two poster size (through publisher) flyers extolling the virtues of Recycling
Save them and email them to me - murphyk2@gcsnc.com

I need you to email me the Middle School Retreat flyer once more.  I seemed to have misplaced them.  Same email.  Also, the

Concerning Chap 18, for all of the vocabulary....best you study for a bit.

The substitute will begin a video sometime through the class.

http://www.cnbc.com/id/29960338

Thursday, April 11, 2013

4/11/2013 What I wouldn't given for a nap

Quotable:
Mental Ponder:
Two fathers and two sons go fishing.
Everyone  catches one fish.
In total, they catch three fish.
No, they didn't throw one back.
How is this possible?
Marketing Management

Be mindful of the quoteable....something fun toda

Go ahead and pre-read the rest of 3.08. 
Quiz on 3.06/3.07 On Friday


3rd Block

ACT Question of the day
SAT Question of the day


Honors Strategic Marketing
Gosh golly, what a great story time we had yesterday. 
Chap 18 today.

Wednesday, April 10, 2013

4/10/13 Wednesday, the joyous fruit, the more you eat the more you.....

Quotable:

Education is not preparation for life; education is life itself.
John Dewey
Marketing Management

(1) open up 3.07
      finishing this section up today
                        yes, I know, what fun!
(2) vocab on thursday - 3.07/3.06

Go ahead and pre-read the rest of 3.07 so you are not so much "deer in headlights" looking when we get there.
Prestige Pricing - show me the $....and examples
So what is it?
 
 
 
 

Monday, April 8, 2013

4/8/2013 Spring Break ends, we return to reality

Quotable:

In the Spring, I have counted 136 different kinds of weather inside of 24 hours.
Mark Twain

Marketing Management
Hold onto your hats little cowboys and cowgirls, we are trying something different for your learning pleasure.....
     (1) open up 3.06 ppt
     (2) let's begin to outline.....
                        yes, I know, what fun!
     (3)  We will be outlining 3.06, 3.07, 3.08 today

We will be doing these together to give you a form from which to draw from in your adventures in studying.


3rd Block

ACT Question of the day
SAT Question of the day


Honors Strategic Marketing
Welcome to reality.

Please check your Parent Assist

Let begin once more.....what chapter are we on?
     Look towards the pacing guide to see where we are at.

Monday, April 1, 2013

Tennis ladies - Shirt ideas

Vy, Caroline, Kaylin, Ali

Ladies,  Below you will find various links to TeamConnections website.....the t-shirt people

Explore the links, explore the site.

I need a consensus of the
   (1) team t-shirt - design and color choice
   (2) team other, since the white tank is getting a bit old....would like to have a performance/wicking (poly) type


     Team other
          Short sleeve
http://www.teamconnection.com/tennis/detail.php?productID=6164&utm_source=4160&utm_medium=email&utm_campaign=value_apparel

          Cap sleeve
http://www.teamconnection.com/tennis/ungendered/value+gear/detail.php?productID=6536

          Tank
http://www.teamconnection.com/tennis/ungendered/value+gear/detail.php?productID=6537

Explore the sight, if these do not do it for you, find another


T-shirts
    team designs
          http://www.teamconnection.com/tennis/teamt.php

    Event Designs
          http://www.teamconnection.com/tennis/event1.php


Have your selections ready by the time we get back from break


Tuesday, March 26, 2013

3/28/2013 Spring Break! per the bunny

Quotable:


Create a vacuum, don't fill it

On the path from awareness to a sale, the marketer has to create a vacuum.

The goal of that short film or that sales letter or that invitation to a seminar shouldn't be to answer every question and completely describe what's on offer. No, effective marketing amplifies awareness of a problem or an opportunity, a problem the product or service solves or an opportunity it creates.

I know it's tempting to sell with bullet points and an overwhelming amount of data. It gets you off the hook and requires little in the way of creativity or guts. Storytelling requires both.


Marketing Management
Test !
1st Block - 81898622984
3rd block - 81871222984
Coffee Shop - highest total for 14 days!  Top ten receive bonus!

Best you check your parent assist for missing grades and time owed

:)

Dionne Warwick - Budget woes

3rd Block

ACT Question of the day
SAT Question of the day


Honors Strategic Marketing
 

Monday, March 25, 2013

3/25/2013 And Don Draper says.....

Quotable:

"People want to be told what to do so badly that they'll listen to anyone." 


                  ~Don Draper
                          Mad Men,  December 28, 2012 
Marketing Management
Finish our discussion from 3.04
Begin with 3.06 (3.05 is supplementary)


3rd Block

ACT Question of the day
SAT Question of the day


Honors Strategic Marketing


Quiz will return to you tomorrow
Chap 10...at last

Wednesday, March 20, 2013

3/21/2013 - Thursday wonderment

Quotable:

The only place success comes before work is in the dictionary.
Vince Lombardi
Marketing Management
Product innovation

3.04, golly batman, we are sure having fun.....
Read Dilbert cartoon from yesterday...communication used to inspire
Communication bonus....hope you enjoy

3rd Block

ACT Question of the day
SAT Question of the day

1.03 quiz
1.01 quiz

Honors Strategic Marketing

Chap 11, Service and non Profit Marketing
 

3/20/2013 An apple a day....

Quotable:

Us vs. us


Who would cheat at the church social?

"Hey, I know we were supposed to bring handmade food, but I bought some cheap macaroni salad and dumped it into a bowl and faked it..." "Yeah, well I got in line twice and got more food than anyone else, in fact, one old guy (my cousin!) didn't even get any..." "That's nothing! I didn't bother to bring anything..."

No one brags about subverting a community they care about, because your peers will ostracize you (and why would you hurt a group that you are part of?). No, we feed the community first, then we take our share.

On the other hand, we often return a rental car unwashed, or turn a blind eye to someone sneaking into the movies, or fail to report a mistake in our favor by the credit card company. That's because those institutions are apart from us, not a part of us. They transact with us, charge us interest, take what they can get. This is not a community to be fed, it's merely a way to buy what we need, and the system is impersonal, industrial, apparently made to be gamed.

With online tribes and communities, though, instead of adopting the principle of not peeing in your own pool, it's easy to slip into the same mindset of us vs. them. When you sock puppet wikipedia, or vandalize the comments on a blog, who is being hurt?

One way to look at the web is that it's billions of people, anonymous, a shooting gallery of others. The other way is to visualize the smaller circles, the tribes of interdependent human beings helping and being helped.

When we steal or disrupt or game the system of a community we care about, we hurt everyone we say we're connected to, and thus hurt ourselves.

Online communities are quick to form, but they're just as quick to fade, to become less open and to become less trusting because sometimes we have a cultural orientation toward taking, not giving. We forget to feed the network first, to take care of those we care about.

Here's a possible standard: is it open, fair and good for others? If it's not, the community asks that you take your selfish antics somewhere else.

Call me naive, but I think it's possible (and likely) that the digital tribes we're forming are going to actually change things for the better. But not until we embrace the fact that we are us.

Marketing Management

Vocab on today...3.01/3.02

3.03.....the origins
hahahahahhahahhaa - social farting....yes lilac, it is a bad thing
Brainstorming item

3rd Block

ACT Question of the day
SAT Question of the day

Honors Strategic Marketing

Chap 9, Product

The quotable is a beautiful picture of community, culture, familia - please read
Social nibbling....the new craze - cognitive dissonance in a PSA
 

Tuesday, March 19, 2013

3/19/2013 Products, Products everywhere, and not one item to buy

Quotable:

Important, not very good, could get a lot better


A recipe for personal and brand triage...

We invest our time in hopes of a return, prioritizing the important, but sometimes, we waste it on the urgent instead.

What's worth focusing on improving? How about a combination of these three:

  • The important
  • That you currently don't do very well
  • That you're capable of doing a lot better if you invested effort and time

Eliminate the things that don't matter, that you're never going to get better at or that you're already good at. What's left are the places where you have the opportunity to change your position in the market.


Marketing Management

Quiz today!  3.01 material
      1st block link
       3rd block link


Vocab on Wednesday (3.02/3.01)

3.02 in completion


3rd Block

ACT Question of the day
SAT Question of the day

Honors Strategic Marketing

Chap 9, Product

Aldi's Update - have you been?

Monday, March 18, 2013

3/18/2013 Wow! What a glorious Monday!

Quotable:

The other day, I heard the CEO of a large corporation drone on for twenty minutes. He was pitching a large group of strangers, reading them a long, prepared speech that was largely irrelevant to their needs. They weren't there to hear him and in fact, weren't even able to hear him over the buzz in their heads... this was classic interuption, no permission granted.

If you'd interviewed the 150 people in the room an hour later, no one could have told you a single thing about what he had said.

If your tactic is to have a one-shot, the equivalent of a pickup line in a singles' bar, it's pretty hopeless. You can't sell anything complex or risky in this way.

On the other hand, what if he had taken three minutes (just three) to say, "Let's talk." Give out his personal contact info or an easy way (and a good reason!) to engage with his staff. And then give up the podium and let the event go forward.

Don't sell us anything but the burning desire to follow up. The point of his talk wasn't to get a new customer (impossible), nor was it to get through the talk and get it over with (silly and selfish). No, the point of the talk should have been to open the door to have a better, individual conversation soon.

"Let's talk," uses today's interaction to make it more likely you have one tomorrow. And a dialogue leads to connection, which leads to trust which leads to engagement.

Yes, it's surprisingly difficult in today's oversaturated communications world to succeed even with an offer of "let's talk," but it's demonstrably better than the alternative.
Drip, drip, drip.
Marketing Management

No Quiz today....3.01/3.02 Q on Tuesday

Vocab on Wednesday (3.02/3.01) - Words will be up by this afternoon

3.02 in completion

Airlines........product differentiation

3rd Block

ACT Question of the day
SAT Question of the day

Honors Strategic Marketing

Chap 9, Product

Aldi's Update

Friday, March 15, 2013

3/16/2013 Friday.....We rejoice and will be glad in it

Quotable:
     Habit #7

     The habit of being easily persuaded by mass media

     The habit of doing it right instead of doing it over

     The habit of responding to nastiness with nastiness

     The habit of failing to trust people who care

     The habit of wasting time in meetings

     The habit of being on time

     The habit of avoiding things that cause fear

     The habit of reading ahead

     The habit of doing more than promised

     The habit of expanding personal knowledge and experience

     The habit of skepticism

     The habit of close talking

     The habit of generosity...

     There's a million habits out there, some good, some bad, all learned. Every habit (your market, your family, your organization has) was formed because people got rewarded for it, at least in the short run.

     The thing is, every habit is changeable with effort.Marketing Management

Brainstorming....Let's look up Carnival Cruise Line and the oopsies they have experienced and the two different ways they have handled it

Cereal!  Lucky charms throughout the ages in brief

Finish 3.01

No Quiz today....3.01/3.02 Q on Tuesday

Vocab on Wednesday (3.02/3.01) - Words will be up by this afternoon

Question probing and generation...brainstorming of a different note

3.02 Beginning

Hey, Have you done the SAT and ACT "Q's of the Day"?
     Look below for the link

Airlines........product differentiation

3rd Block

ACT Question of the day
SAT Question of the day

Honors Strategic Marketing

Chap 9, Product

Aldi's Update

Mr Woldog says hi!

Product lineage - Lucky Charms

Frankly, I would leave your donkey out to dry