Thursday, January 31, 2013

1/31/13 Wow! That is a lot of 1's and 3's

Quotable

I think the link below is the definitive quote of any day.
    crank it up!

*****All Classes! Find the one for teacher*****

Marketing Management

Parent Assist....show me....for those who have not already done so

Quiz on Friday......

Open 1.01b
Open 1.02

Product Service Management coupled with MIM....what fun!
Edheads.com, but for a short cut, click here.
In this activity you are individualy creating a cel phone for a distinct market.....but not your market.
Take note of the different people represented and their contributions and comments of your final project.
Do it again and change some of the attributes and see where your target audience responds.



3rd Block
ACT Question of the day
SAT Question of the day



Honors Strategic Marketing

Pre-test Next Monday....no stress...no scores.....no sweat!

Activity/discussion:
www.Britannica.com

Continue Chap 2

Vocab on Friday (Chap 2)

Superbowl assignment coming tomorrow

Wednesday, January 30, 2013

1/30/13 Report card Day?

Quotable

“Tut, Tut, looks like rain”
     ― A.A. Milne

Marketing Management

Parent Assist....show me....for those who have not already done so

Quiz on Friday......

Steps of a sale, 1.01 ppt.
Go ahead and open 1.01b too

open up edmunds.com for the following (yes, it will be a lot of windows)
      1993 Saturn SL2
      1994 Saturn SL2
       1995 Saturn SL2
      1996 Saturn SL2
      1997 Saturn SL2
      1998 Saturn SL2
      1999 Saturn SL2
      2000 Saturn SL2
      2001 Saturn SL2
      2002 Saturn SL2
      2003 Saturn SL2
      2004 Saturn SL2
      2005 Saturn SL2
      2006 Saturn SL2
    
What can you derive from the images and Product Service Management?

3rd Block
ACT Question of the day
SAT Question of the day




Honors Strategic Marketing

Pre-test Next Monday....no stress...no scores.....no sweat!

Activity/discussion:
www.Britannica.com

Quiz - Chap 1

Begin Chap 2

Vocab on Friday (Chap 2)

Superbowl assignment coming soon


Tuesday, January 29, 2013

1/29/2013 What? A full day? When did this happen?

Quotable

I do not try to dance better than anyone else. I only try to to dance better than myself.


Marketing Management

 Vocab 1.01 Today
Homework Time -
          Show me your Parent Assist
          Show me your Quizlet account (with your name and logged onto Marketing Management

Look over in Document Manager...."Marketing Management LAPS...."Work the Big 6" - 20 minutes

1.01 ppt continued

3rd Block
ACT Question of the day
SAT Question of the day

Honors Strategic Marketing

Pre-test Next Monday....no stress...no scores.....no sweat!

Test - Vocab Chap 1
Quiz postponed to Wednesday....you are welcome

Homework Time -
           Show me your Parent Assist
           Show me your Quizlet account (with your name and logged onto HSM class)

Continue Chap 1

Activity:
www.Britannica.com

Monday, January 28, 2013

1/28/2013 Let the 2 hour delay begin!

Quotable

"Better to remain silent and be thought a fool than to speak out and remove all doubt."

          ~Lincoln

Marketing Management

Don't forget....Homework....Quizlet with Marketing Management registered as your class & Parent Assist

Your first test - Vocab 1.01 on Tuesday - see Quizlet

1.01 powerpoints

But before that....Can anyone tell me the 6 Functions of Marketing?  This will be very important in today's lesson


Activity:
     List 10 things you used (products and services) in the past 24 hours. (you can do it in MS Word)
          a. How did you come to use these goods/services
          b. How did you find our about these goods/services
          c. Where did you obtain these goods/services
          d. How much did these goods/services cost?


Look over in Document Manager...."Marketing Management LAPS...."Work the Big 6"





3rd Block
      ACT Question of the day
      SAT Question of the day

Honors Strategic Marketing

Pre-test Next Monday....no stress...no scores.....no sweat!

 Don't forget....Homework....Quizlet with Honors Strategic Marketing registered as your class & Parent Assist

Quiz Tues, Chap 1 material - Can't be that hard.....we just started....read over what we have covered
Test - Vocab chap 1, Tuesday as well.

Activity:
     www.Britannica.com

Thursday, January 24, 2013

1/25/2013 Friday....with weather coming soon

Quotable

A legend in my own mind


Everyone lives with self mythology.

The more important a memory is to the story we tell ourselves about ourselves, the more often we rehearse the memory. And the more often we relive those memories, the less likely it is that they are true.

Despite our shared conception that we are rational actors making intelligent decisions based on an accurate view of the world and ourselves, precisely the opposite is true. Your customers, your workers, you and I, we are all figments of our imaginations.

Understanding the mythology of your partner, your customer and your audience is far more important than watching the instant replay of what actually happened.


Marketing Management
The things we learned about management from yesterday's activity

Create a quizlet account...free one
       get on the Marketing Management - 6622 class or look up 6622 - MM for a list of words (1.01)

Don't forget about the homework assignment...on the board...first thing on Tuesday regardless of weather

Your first test - Vocab 1.01 on Tuesday - see Quizlet

1.01 powerpoints

3rd Block
ACT Question of the day
SAT Question of the day

Honors Strategic Marketing

Time now to read the Quotable (see above)...is this true?

On your own....In short...listen to the story...Price, product service management, ongoing relationships....mutually beneficial exchanges

Book handout...keep it at home

HW - Due next Tuesday - Quizlet log on...6626 HSM
                                           Parent Assist - you will need to show me by next Tuesday

Something fun for a Friday....
           ....Booking.yeah
           ....Time
           ....Retro IE  
           ....The Replacer

Do you remember what was comprised in an Exchange? (5 of them)

Quiz next Tuesday, Chap 1 material
Test - Vocab chap 1, next Tuesday as well.
I know, life is soooo much fun.

Wednesday, January 23, 2013

1/24/2013 Welcome in....only 88 more days to go

Quotable

A legend in my own mind


Everyone lives with self mythology.

The more important a memory is to the story we tell ourselves about ourselves, the more often we rehearse the memory. And the more often we relive those memories, the less likely it is that they are true.

Despite our shared conception that we are rational actors making intelligent decisions based on an accurate view of the world and ourselves, precisely the opposite is true. Your customers, your workers, you and I, we are all figments of our imaginations.

Understanding the mythology of your partner, your customer and your audience is far more important than watching the instant replay of what actually happened.



Marketing Management

Finer points of decorum and expectations

Log into Quizlet.....Vocab forthcoming

Let's map Mr Murphy's classes

Obj 1.01...let the fun begin

3rd Block
     ACT Question of the day
     SAT Question of the day

Honors Strategic Marketing

Finer points of decorum and expectations

Book companion site

Log into Quizlet.....Search HSM 6626....all of your vocab....great fun....chap 1 assessment on Tuesday

Let's map Mr Murphy's classes

Friday, January 11, 2013

Quotable

Four reasons your version of better might not be enough


I might not know about your better, because the world is so noisy I can't hear you.

I might not believe it's better, because, hey, people spin and exaggerate and lie. Proof is only useful if it leads to belief.

The perceived cost of switching (fear, hassle, internal selling and coordination, money) is far higher than your better appears to be worth.

Your better might not be my better. In fact, it's almost certainly not.

 
 
SEMII
Oh look, another celebrity endorsement.....


You will be given one hour for the test ~ 65 questions
1st - 81956320744
Zach - 82073920744

3rd - 81949720744

Robinson - 4,3,2 test - 81949718346


ACT Question of the Day
SAT Question of the Day


HSM
The new norm at Selfridges?  
Lots of Hugging Bear....retro commercial
Red Robin's latest PR campaign....priceless
       google or bing "red robin pr campaign mom 2 bee" and see the number of hits
hahahahahahahahahahahha....KFC




 Presentation of the Recycling Promotionals

Monday, January 7, 2013

1/8/2013 4 more days until we see each other no more :(

Quotables




SEMII
Ticketing snafu....Presidential inauguration
NHL hope?....maybe in a bit more time



SAT Question of the Day
ACT Question of the day


HSM

1/7/13 Sniff, Sniff....only one week left with you

Quotables:

What people buy when they buy something on sale
Assuming it's not something they were shopping for in the first place...
The impulse big-sale buy is not a matter of acquiring a high value item they'll need later at a bargain price today.
No, the consumer is spending money in exchange for the feeling, right now, of saving big. The joy of a bargain. The item is secondary, the feeling is what we just paid for.
You wouldn't know that from the way people selling things act, but that's what we buy.
[Aside: More than a billion people on Earth have never purchased anything on sale at a store. The clearance-sale emotion is a learned one, and a recent one at that.]

        Seth Godin


SEMII
Small Assessment today.....Eighth grade test....You should know everything on this one....hehehehe

Continue with Promotion....6.01
Quiz on Wednesday
Test on Thursday



     ACT Question of the Day
     SAT Question of the Day


HSM
Conitnue on in our ever viligent endeavor.....
You have to check out the one hyperlink from SEMII....so fun!

Thursday, January 3, 2013

Friday, December 21, 2012

12/21/2012 The day the world did not end....

Quotables:

Bah, Humbug
       E. Scrooge



SEMII
More Survey Magic





HSM

Quiz

Thursday, December 20, 2012

Tuesday, December 18, 2012

12/18/2012

Quotables
Don't go around saying the world owes you a living. The world owes you nothing. It was here first.
Mark Twain

SEMII

Terrell's survey

Survey....day 3.

Presenting your results....

You will all be able to stand up in front of the class to
    1/ present your question
    2/ present your findings
    3/ share the limitations of your study
    4/ share your conclusions


Once finished.....begin the real survey study


      3rd block
          
SAT question of the day
           ACT question of the day


HSM
Tests are under Document Manager

HSM Chap 14 15 16 Essays


HSM Chap 14 15 16 T/F #1-12
HSM Chap 14 15 16 MC #13 - 19
HSM Chap 14 15 16 MC # 20 - 26
HSM Chap 14 15 16 MC #  27 - 28
HSM Chap 14 15 16 MC # 29 - 36
HSM Chap 14 15 16 MC # 37 - 38
HSM Chap 14 15 16 MC # 39 - 44
HSM Chap 14 15 16 MC # 45 - 52
HSM Chap 14 15 16 MC # 53
HSM Chap 14 15 16 MC # 54 - 56








Thursday, December 13, 2012

12/14/2012 Friday at least

Quotables
Success is simple. Do what's right, the right way, at the right time.
Arnold H. Glasow


SEMII
Perdue University guide to surveys and Questionarries


     3rd block
          SAT question of the day
          ACT question of the day

HSM
Just a bit of frivolity from Honda Fit - twist

Competitive advantage

Ikea

Polowers

The thief

PANKS




12/13/12 - An event out of control

Quotable




Design like Apple, but name like P&G

Apple's naming approach is inconsistent, it begs for lawsuits (offensive and defensive) and it shouldn't be the model for your organization. iPhone is a phone, iPad is a pad, iPod is a ... (and owning a letter of the alphabet is i-mpossible).
Procter and Gamble, on the other hand, has been doing it beautifully for a hundred years. Crisco, Tide, Pringles, Bounty, Duracell--these are fanciful names that turn the generic product (and the story we believe about it) into something distinct.
If you can invent an entire category, fabulous, that's an achievement. For the rest of us, resist the temptation to be boring or to be too aggressive. It's your name and you need to live with it



SEMII
Foray into Sampling and Surveys
Click here for moeny saving offers...er...survey examples

5.04 continue and finish

Quiz - Budgets from 5.03 and 5.04 through sampling

Survey - MSNBC/WSJ

Hurricane Sandy Relief

Tickets are expensive

Salesgenie....doing their research...two fold
Superbowl ad in question

5.05 if time


     3rd block
          SAT question of the day
          ACT Question of the day


HSM
Some good news on the tv front

Ads gone wrong

Soft drink ads

Review of what makes a successful ad and why you were good at the one you did.
....a reading from Gladwell.

Continue with Chap 16 and perhaps finish it as well.

Tuesday, December 11, 2012

12/12/12 hahha funny number

Quotables:
No matter how bad your day seems, just remember that someone out there has to clean the bathrooms at Taco Bell.
    meko2301


SEMII
Bob Costas...something to think about



     3rd block
           SAT question of the day
          ACT question of the day


HSM
Chap 15 quiz

Chap 14 quiz

Activity

Create a storyboard or ad for the product assigned below.  Your product must have a brand name.
Taboo items are given for each product type and cannot be used in the storyboard concepts.

Product                    Taboo words, Visuals, and Concepts
Deoderant                 Odor, underarm, perspiration, smell, sweat
Pain Reliever            Pain, aches, fever, child-proof cap, gel
Soft Drinks               Sugar-free, refreshing, thirst, swimwear, any celebrity


Now, create a second storyboard or ad for your product.  This time, however, you must use all of the words, visuals, and concepts that are listed in the right column.

Product                    Must-use Words, Visuals, and Concepts
Deoderant                 A romantic couple, monster trucks
Pain Reliever            A mother and child, oatmeal, homework
Soft Drinks               A cup of coffee, cookies, birthday cake


Once you have finished thises, please look up and understand the term semiotics.

Continue to Chap 16 if time.

12/11/12 Tuesday - What joy!

Quotables




SEMII
Hobbits, not Hobbits

Poor poor Belushi

JB...your time will come





    3rd block
          SAT Question of the day
          ACT question of the day



HSM
Culture - Public relations abound

Right to work

Oprah....doing it again.....the kingmaker

Friday, December 7, 2012

12/10/12 A new week ahead

Quotables:
A word to the wise ain't necessary - it's the stupid ones that need the advice.
Bill Cosby

SEMII
Tide targeting men

Other ads doing the same

Quizzes returned

Continue on 5.04.....surveys

     3rd Block
          SAT Question of the day
          ACT question of the day



HSM

Continue on in the chapter