What people buy when they buy something on sale
Assuming it's not something they were shopping for in the first place...
The impulse big-sale buy is not a matter of acquiring a high value item they'll need later at a bargain price today.
No, the consumer is spending money in exchange for the feeling, right now, of saving big. The joy of a bargain. The item is secondary, the feeling is what we just paid for.
You wouldn't know that from the way people selling things act, but that's what we buy.
[Aside: More than a billion people on Earth have never purchased anything on sale at a store. The clearance-sale emotion is a learned one, and a recent one at that.]
Seth Godin
SEMII
Small Assessment today.....Eighth grade test....You should know everything on this one....hehehehe
Continue with Promotion....6.01
Quiz on Wednesday
Test on Thursday
ACT Question of the Day
SAT Question of the Day
HSM
Conitnue on in our ever viligent endeavor.....
You have to check out the one hyperlink from SEMII....so fun!
The impulse big-sale buy is not a matter of acquiring a high value item they'll need later at a bargain price today.
No, the consumer is spending money in exchange for the feeling, right now, of saving big. The joy of a bargain. The item is secondary, the feeling is what we just paid for.
You wouldn't know that from the way people selling things act, but that's what we buy.
[Aside: More than a billion people on Earth have never purchased anything on sale at a store. The clearance-sale emotion is a learned one, and a recent one at that.]
Seth Godin
SEMII
Small Assessment today.....Eighth grade test....You should know everything on this one....hehehehe
Continue with Promotion....6.01
Quiz on Wednesday
Test on Thursday
ACT Question of the Day
SAT Question of the Day
HSM
Conitnue on in our ever viligent endeavor.....
You have to check out the one hyperlink from SEMII....so fun!
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