SEMPushing on, let us put Motivational factors to rest and move to Product Positioning and image/branding.
Let us start by covering "What is your image/brand?"
What is it you say? Let us learn
here.So knowing a bit more of the terms, is a brand what you say? or is a brand what they say?
Tha positioning aspect is the "making room" in the hearts and monds of the people. As I once read, positioning is the foundation of the brand, but it isn't the brand itself. Positioning allows for the individual, group, village, culture to fill in the vacancy/vacuum with what they know or are told. It allows the company to "start anew" to reach the preference and action levels of motivation.
5.02 complete
HSMA short story in Price Anchoring...Culture anchoring. Cultural bias - what is it?
A preface of what we buy and why.
Are we ethical? We have been through the writings of ourselves, talked incessantly about our decisions and where we think we are as a human being and of our place in this world. Today I wish to change even that fabric of reality. The only thing I ask is that you are open to this new idea.
We will begin our day with a little video. Though linked
here, allow me to illustrate it on the big screen. -
Dan Ariely - Our Buggy Moral Code {16 min}
Take away?
Once more we visit with Dan Ariely in his discussion of our Consumer Buying Decisions. Do we really make up our own minds? or do we allow other to essentially make our minds up for us, especially with harder decisions? This sense of "preference" is something that for common place things/known things we have. But what if we move you past the mundane and take you to a decision you have never made? What will you choose?
This small tidbit should show us.And taking this further, allow us then to
talk about self deception...truly the hallmark of our own psyche. All of this through the power of performance and a bit of magic.
Albert Einstein 
