Wednesday, April 5, 2017

Wednesday, April 5, 2017 I'm giving it all she's got Captain!

Quotable 

Amazon

Amazon 2

23 things artificially intelligent computers can do better/faster/cheaper than you can

Predict the weather
Read an X-ray
Play Go
Correct spelling
Figure out the P&L of a large company
Pick a face out of a crowd
Count calories
Fly a jet across the country
Maintain the temperature of your house
Book a flight
Give directions
Create an index for a book
Play Jeopardy
Weld a metal seam
Trade stocks
Place online ads
Figure out what book to read next
Water a plant
Monitor a premature newborn
Detect a fire
Play poker
Read documents in a lawsuit
Sort packages
If you've seen enough movies, you've probably bought into the homunculus model of AI--that it's in the future and it represents a little mechanical man in a box, as mysterious in his motivations as we are.
The future of AI is probably a lot like the past: it nibbles. Artificial intelligence does a job we weren't necessarily crazy about doing anyway, it does it quietly, and well, and then we take it for granted. No one complained when their thermostat took over the job of building a fire, opening the grate, opening a window, rebuilding a fire. And no one complained when the computer found 100 flights faster and better than we ever could.
But the system doesn't get tired, it keeps nibbling. Not with benign or mal intent, but with a focus on a clearly defined task.
This can't help but lead to unintended consequences, enormous when they happen to you, and mostly small in the universal scheme of things. Technology destroys the perfect and then it enables the impossible.
The question each of us has to ask is simple (but difficult): What can I become quite good at that's really difficult for a computer to do one day soon? How can I become so resilient, so human and such a linchpin that shifts in technology won't be able to catch up?
It was always important, but now it's urgent.
   ~Seth Godin
                                                        
Kaplan's SAT Question of the day
                                                            
SEMII

  1. Discuss the reasons for maintaining/building fan support.
  2. Identify bases of the sport/event product that can be used to maintain/build fan support.
  3. Describe techniques that can be used to maintain/build fan support.
  4. Demonstrate procedures for selecting strategies to maintain/build fan support


2.05 Fan Zone Project/  Show the kids Cowboysports.org

The Psychology Of Social Sports Fans: What Makes Them So Crazy (Long - but really good

LAP - Play to the Fans (Quiz on Thursday based on this and other readings)

Why pro sports franchises succeed. . . and fail

1000 True Fans
http://kk.org/thetechnium/1000-true-fans/

2.06
  • Define the term “ambush marketing.”
  • Identify reasons that businesses use ambush marketing.
  • Discuss ways that ambush marketing can be effectively used as a marketing strategy.
  • Explain the impact of ambush marketing on sponsorships.
  • Demonstrate procedures for identifying ambush strategies to use at events.
  • Define the term “viral marketing.”
  • Explain the importance of viral marketing.
  • Describe principles of viral marketing.
  • Discuss viral marketing strategies.



                                                                                                                                                    
MARKETING

3.01 Guided Notes Due Thursday
3.01 B  Slide 8 HW - Due Friday
3.01_Stage_of_PLC - HW - Due Friday



Coffee Shop


Table 3 - Adoption segmentation characteristics

Technology in Distribution

Oh Look!

History of Packaging

Pearl River Delta Blue Jean Manufacturing

Tell students to imagine that the development of a new product will result in a huge profit for a business; however, its production will result in hazardous wastes. Arrange for students to conduct a class debate about whether a company should move forward with product development. Implement the debate, and debrief following the activity.

Planned Obsolescence

Planned Obsolescence: The Ultimate Economic Inefficiency
{Key Bullet Points + Govt. Response at bottom}







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Tuesday, April 4, 2017

Tuesday, April 4, 2017 One day closer.....but still so far away. Almost comical.

Quotable 

McDonald's PSM became a Wendy's Brand shoutout


Because it is fun...choose a couple and we will explore

Check Calendar for quiz

On getting worked up

Waking up a sleeping bear is difficult.
People hibernate too.
But it turns out that once activated, people do far more in a short time than you might expect. And so, the week before Christmas sees an insane amount of shopping. The weeks before a big election see a significant amount of attention paid. The final days of a Kickstarter lead people to action.
If you wait until a marketer tells you it's time to get out of your comfort zone, you've just handed over your freedom and agency to someone who might not care about the things you care about.
Far more powerful to develop the power to get out of our hibernation, on our own timetable, on a regular basis.
It's no one's day but yours.
   ~Seth Godin
                                                        
Kaplan's SAT Question of the day
                                                            
SEMII

Checklist continued
  __  Begin...Major Promotions Project - Q4


  1. Discuss the reasons for maintaining/building fan support.
  2. Identify bases of the sport/event product that can be used to maintain/build fan support.
  3. Describe techniques that can be used to maintain/build fan support.
  4. Demonstrate procedures for selecting strategies to maintain/build fan support


2.05 Fan Zone Project/  Show the kids Cowboysports.org

The Psychology Of Social Sports Fans: What Makes Them So Crazy (Long - but really good

LAP - Play to the Fans (Quiz on Thursday based on this and other readings)

Why pro sports franchises succeed. . . and fail

1000 True Fans
http://kk.org/thetechnium/1000-true-fans/


                                                                                                                                                    
MARKETING
Checklist from Friday:
   __   3.01 Guided Notes
   __  3.01 B  Slide 8 (HW - Due April 5)
  __  3.01_Stage_of_PLC - HW - Due April 5



     
Slide 8/Reinterpret into Emoticons/limited words- 3.01B Prj 10 points - Due Next Wednesday April 5

3.01_Stage_of_PLC - Project - HW (Can be done in class)


     3.01 Rapping Up Products (20 Q)
     http://www.quia.com/quiz/6319671.html

Coffee Shop


Table 3 - Adoption segmentation characteristics

Technology in Distribution

Oh Look!

History of Packaging

Pearl River Delta Blue Jean Manufacturing

Tell students to imagine that the development of a new product will result in a huge profit for a business; however, its production will result in hazardous wastes. Arrange for students to conduct a class debate about whether a company should move forward with product development. Implement the debate, and debrief following the activity.

Planned Obsolescence

Planned Obsolescence: The Ultimate Economic Inefficiency
{Key Bullet Points + Govt. Response at bottom}








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Monday, April 3, 2017

April 3, 2017 A new month...Spring Break on the horizon, Colleges out in a month + 1 week....all of your summer jobs snapped up by an outsider

Quotable 


ARTICLE - Olympics + Superbowl = success for NBC

Becaue it is fun...choose a couple and we will explore

Merely transactional

"We owe you nothing."

This week, all but one NFL owner voted to let the Raiders leave Oakland for Las Vegas (I'm not a football fan, but bear with me).

A nearly perfect example of how one version of capitalism corrupts our culture.
The season ticket holder bought a ticket and got his games. Even steven. We owe you nothing.
 
The dedicated fan sat through endless losing games. Even steven. Ticket purchased, game delivered. We owe you nothing.

The problem with 'even steven' is that it turns trust and connection and emotions into nothing but a number. Revenue on a P&L. It ignores the long-term in exchange for a relentless focus on today. Only today.
There's an alternative view of capitalism. Modern capitalism. Capitalism for the long-term.  In this view, the purpose of an enterprise is to make things better. To minimize negative externalities and create value. Value for the owners, sure, but also for the workers, the customers and the bystanders.

"We owe you everything."

You trusted us. You showed up. You tolerated our impact on your world, even when you didn't invite us in.
It'll never be even steven, but we can try to repay you. Thank you for the opportunity.

I think this is what sports fans signed up for when they were first offered the chance to support a team.

Maybe your customers feel the same way.
   ~Seth Godin
                                                        
Kaplan's SAT Question of the day
                                                            
SEMII
Checklist from Friday:
   __ Sponsorships
   __   Survey
   __  Viable Promotions (Due Today)
  __  Begin...Major Promotions Project - Q4









  1. Explain the importance of servicing sponsors.
  2. Identify techniques that can be used to service sponsors.
  3. Discuss considerations in selecting ways to service sponsors.
  4. Demonstrate procedures for servicing sponsors.
                                                                                                                                                    
MARKETING
Checklist from Friday:
   __ 3.03 Vocab Study
   __   3.01 Guided Notes
   __  3.01 B  Slide 8 (HW - Due April 5)
   __  Set Your Sales LAP
  __  3.01_Stage_of_PLC - HW - Due April 5

  

8/  
/ Bonus Assignment: - Infomercial - Link due to me prior to Spring Break.
You (+ 1 max) can earn extra credit by doing an infomercial of an item in your house.

Specs:
<1 minute="" span="">
Title Screen
Clearly defined Product
Lots of Feature Benefit
Spokesperson/people
3rd Party Testimonials
Any Closing you would like

Video - uploaded to Youtube (you have a google account - you are fine)
You can edit in movie maker in any of the CTE LABS - not during school though.



Obj 1 test most missed:
             3rd block Obj 1 47.4% correct or lower Questions - Review
             4th block Obj 1 47.4 correct or lower questions - Review
Unit 1.00 Quia Review
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