Wednesday, December 7, 2016 "A day which will live in infamy."

Quotable 

http://www.nytimes.com/2016/12/05/technology/amazon-moves-to-cut-checkout-line-promoting-a-grab-and-go-experience.html?_r=0

                                                         
Word of the Day

Question of the day
SAT QOTD (Begin in 2012)
Kaplan's Version QOTD
                                                            

Marketing I

1/ Pricing Project - Click here to see mine and to verify your promotions

2/ 3.06 Vocab - study

https://quizlet.com/81122477/306-pricing-marketing-6621-flash-cards/alphabetical 

3/    3.04 Product Branding - PPT  (very short)

      3.04 What is your Brand - Project  Due This Friday

4/

3.04 LAP It's a Brand, Brand, Brand World

Open LAP quiz

 Quiz 3C Marketing - PM:021, Product/Service Management Lap 6: It's a Brand, Brand World
http://www.quia.com/quiz/6109715.html 

3.05

5/  Corporate Branding PPT

http://www.slideshare.net/RaiUniversityAhmedabad/co-branding-and-corporate-branding-introduction-to-branding

http://www.powerhomebiz.com/marketing-tips/branding/successful-brand-development-branding-strategies-for-your-small-business.htm

Two sections only:

         Why is Successful Branding So Important Today?

        The Brand Is Everything

6/  Touchpoints revisited

http://www.marketingprofs.com/3/george2.asp

7/  LAP  - 3.05 Building your corporate brand

https://drive.google.com/open?id=0B5212bXcDwG_ek1uR19hdkhqRlk

Quiz 3C Marketing - PM:026, Product/Service Management Lap 10: Build Your Corporate Brand
http://www.quia.com/quiz/6111119.html

8/  Build a brand identity

http://ezinearticles.com/?Build-a-Brand-Identity---5-Key-Elements&id=704234

9/  Corporate Branding - A Recipe for a Successful Business

http://ezinearticles.com/?Corporate-Branding---Recipe-For-A-Successful-Business&id=836060 

Coffee Shop

http://www.coolmath-games.com/0-coffee-shop

                                                                                                                                                       

HONORS STRATEGIC MARKETING

1/ 
Obj 6 - Chap 16 - Sales Promotion and Personal Selling

Marketing Jeopardy 1

Marketing Double Jeopardy 3

-The next OCE will be Carolina Thrift
             Due Dec 19th before class, via email, or considered late...2 pts/day
-Pricing Project
         Pricing Project - HSM
                 Due Jan 6th, online, before class

Tuesday, December 6, 2016 - D-League anyone?

Quotable 

The myth of quick

~ Seth Godin

                                                         
Word of the Day

Question of the day
SAT QOTD (Begin in 2012)
Kaplan's Version QOTD
                                                            

Marketing I

1/ Pricing Project - Click here to see mine and to verify your promotions

2/  Vocab

3.04 Vocab -  Tuesday https://quizlet.com/116890650/304-marketing-6621-flash-cards/alphabetical
 

Scatter - 3.04

3.04 Test 

3/  revisit with Popsicle sticks

      3.04 Logo Origins

     Couple this with images of how their logos have evolved

      3.04 Product Branding - PPT  (very short)

      3.04 What is your Brand - Project  Due This Friday

4/  In case you forgot to do this last Wednesday

     LAP 

       LAP Mix & Match

       https://drive.google.com/open?id=1LDjZTgqTI2t5_dfvuWmg8lqrfnpG96IpRn7d8E88v88

     LAP Post Test

      3.03 LAP Mix And Match Post Test

        http://www.quia.com/quiz/6098673.html

5/

Activity: [5-78]

Select two automobile manufacturers: one offers luxury cars, the other offers economy cars. Identify factors that the two companies use to position the cars. Participate in a small-group activity to discuss your responses.

6/ When you think of K-mart, Wal-Mart, and Target, How are these stores positioned in the discount store market?  (low-middle-high)

7/ 

Product Positioning

http://www.knowthis.com/targeting-markets/product-positioning

Competitive Advantage

http://www.quickmba.com/strategy/competitive-advantage/

Porter’s Generic Strategies

http://www.tutor2u.net/business/reference/competitive-advantage 

8/

3.04 LAP It's a Brand, Brand, Brand World

Open LAP quiz

Quiz 3C Marketing - PM:021, Product/Service Management Lap 6: It's a Brand, Brand World
http://www.quia.com/quiz/6109715.html 

Coffee Shop

http://www.coolmath-games.com/0-coffee-shop

3.05

Corporate Branding PPT

http://www.slideshare.net/RaiUniversityAhmedabad/co-branding-and-corporate-branding-introduction-to-branding

http://www.powerhomebiz.com/marketing-tips/branding/successful-brand-development-branding-strategies-for-your-small-business.htm

Two sections only:

         Why is Successful Branding So Important Today?

        The Brand Is Everything

Touchpoints revisited

http://www.marketingprofs.com/3/george2.asp

LAP  - 3.05 Building your corporate brand

https://drive.google.com/open?id=0B5212bXcDwG_ek1uR19hdkhqRlk

Build a brand identity

http://ezinearticles.com/?Build-a-Brand-Identity---5-Key-Elements&id=704234

Corporate Branding - A Recipe for a Successful Business

http://ezinearticles.com/?Corporate-Branding---Recipe-For-A-Successful-Business&id=836060 

3.06 Vocab

https://quizlet.com/81122477/306-pricing-marketing-6621-flash-cards/alphabetical 

                                                                                                                                                       

HONORS STRATEGIC MARKETING

1/  Highlights from Chap 15
 Obj 6 - Chap 15 - Advertising and Public Relations

Obj 6 - Chap 16 - Sales Promotion and Personal Selling

2/  College Fees

-The next OCE will be Carolina Thrift
             Due Dec 19th before class, via email, or considered late...2 pts/day
-Pricing Project
         Pricing Project - HSM
                 Due Jan 6th, online, before class

Monday, December 5, 2016 And so it begins again, let's make it fun!

Quotable 

The best way to stand for something

The best way to build a brand that matters, a story that spreads, an impact that we remember, is to understand a simple but painful trade-off:
If you want to stand for something,
You can't stand for everything.
"Anyone can be our customer and we will get you what you want..." is almost impossible to pull off. So is, "we are the cheapest and the most convenient and the best."
It didn't work for Sears, or for Chevrolet or for Radio Shack. It definitely doesn't work for the local freelancer, eager to do whatever is asked.
Relentlessly trimming what's on offer, combined with a resolute willingness to say, "no," are two characteristics of great brands. And linchpins, too.

~ Seth Godin

                                                         
Word of the Day

Question of the day
SAT QOTD (Begin in 2012)
Kaplan's Version QOTD
                                                            

Marketing I

1/ Pricing Project - Click here to see mine and to verify your promotions

2/  Study for 5

3.04 Vocab -  Tuesday https://quizlet.com/116890650/304-marketing-6621-flash-cards/alphabetical

3/  Continue:

      3.04 Brand Personalities PPT

      3.04 Brand Personality Guided Notes

      3.04 Forms of Branding - PPT

      3.04 Forms of Branding - PPT Quiz

      3.04 Logo Origins

     Couple this with images of how their logos have evolved

      3.04 Positioning your product in the market

          Activity - easy comparison

      3.04 Product Branding - PPT

      3.04 What is your Brand - Project

4/  In case you forgot to do this last Wednesday

     LAP 

       LAP Mix & Match

       https://drive.google.com/open?id=1LDjZTgqTI2t5_dfvuWmg8lqrfnpG96IpRn7d8E88v88

     LAP Post Test

      3.03 LAP Mix And Match Post Test

        http://www.quia.com/quiz/6098673.html

Coffee Shop

http://www.coolmath-games.com/0-coffee-shop

Activity: [5-78]

Select two automobile manufacturers: one offers luxury cars, the other offers economy cars. Identify factors that the two companies use to position the cars. Participate in a small-group activity to discuss your responses.

When you think of K-mart, Wal-Mart, and Target, How are these stores positioned in the discount store market?  (low-middle-high)

Product Positioning

http://www.knowthis.com/targeting-markets/product-positioning

Competitive Advantage

http://www.quickmba.com/strategy/competitive-advantage/

Porter’s Generic Strategies

http://www.tutor2u.net/business/reference/competitive-advantage 

3.04 LAP It's a Brand, Brand, Brand World

                                                                                                                                                       

HONORS STRATEGIC MARKETING

1/ Finish the story
Ordeal by Cheque

2/  Highlights from Chap 15
 Obj 6 - Chap 15 - Advertising and Public Relations

3/  College Fees

-The next OCE will be Carolina Thrift
             Due Dec 19th before class, via email, or considered late...2 pts/day
-Pricing Project
         Pricing Project - HSM
                 Due Jan 6th, online, before class

December 2, 2016 Friday o'clock and all is well

Quotable 

Finding the thread

Unraveling has precisely the same meaning as raveling... when we pull on a thread, pull and pull, as it unweaves what came before.
It's nice to have the next thing clearly laid out, planned and sure to work.
It would make our projects and our art and our plans a lot more secure.
More often, though, we have to ravel for quite a while before we have enough to work with.
Nothing is ready when we need it to be, but that merely means we have to begin earlier.

~ Seth Godin

                                                         
Word of the Day

Question of the day
SAT QOTD (Begin in 2012)
Kaplan's Version QOTD
                                                            

Marketing I

1/ Pricing Project - Click here to see mine and to verify your promotions

2/  Finish
3.03 Product Mix PPT
3.03 Guided Notes

7/  Jeopardy Game - Product Mix

http://www.superteachertools.us/jeopardyx/jeopardy-review-game.php?gamefile=619406#.VuczXfkrLIU

3.04 Vocab - next Tuesday

https://quizlet.com/116890650/304-marketing-6621-flash-cards/alphabetical
Last 10 of class.

Coffee Shop

http://www.coolmath-games.com/0-coffee-shop

3.04 Brand Personalities PPT

3.04 Brand Personality Guided Notes

3.04 Forms of Branding - PPT

3.04 Forms of Branding - PPT Quiz

3.04 Logo Origins

     Couple this with images of how their logos have evolved

3.04 Positioning your product in the market

     Activity - easy comparison

3.04 Product Branding - PPT

3.04 What is your Brand - Project

Activity: [5-78]

Select two automobile manufacturers: one offers luxury cars, the other offers economy cars. Identify factors that the two companies use to position the cars. Participate in a small-group activity to discuss your responses.

When you think of K-mart, Wal-Mart, and Target, How are these stores positioned in the discount store market?  (low-middle-high)

Product Positioning

http://www.knowthis.com/targeting-markets/product-positioning

Competitive Advantage

http://www.quickmba.com/strategy/competitive-advantage/

Porter’s Generic Strategies

http://www.tutor2u.net/business/reference/competitive-advantage 

3.04 LAP It's a Brand, Brand, Brand World

                                                                                                                                                       

HONORS STRATEGIC MARKETING

1/ Chp 14 Quiz = Good Luck

2/ Ordeal by Cheque

3/  Highlights from Chap 15
 Obj 6 - Chap 15 - Advertising and Public Relations

4/  College Fees

-The next OCE will be Carolina Thrift
             Due Dec 19th before class, via email, or considered late...2 pts/day
-Pricing Project
         Pricing Project - HSM
                 Due Jan 6th, online, before class