~ Seth Godin
Marketing I
1/ Pricing Project - Click here to see mine and to verify your promotions
2/ Vocab
3/ revisit with Popsicle sticks
Couple this with images of how their logos have evolved
4/ In case you forgot to do this last Wednesday
LAP
LAP Mix & Match
LAP Post Test
3.03 LAP Mix And Match Post Test
http://www.quia.com/quiz/6098673.html
5/
Activity: [5-78]
Select
two automobile manufacturers: one offers luxury cars, the other offers
economy cars. Identify factors that the two companies use to position
the cars. Participate in a small-group activity to discuss your
responses.
6/ When you think of K-mart, Wal-Mart, and Target, How are these stores positioned in the discount store market? (low-middle-high)
7/
Product Positioning
Competitive Advantage
Porter’s Generic Strategies
http://www.tutor2u.net/business/reference/competitive-advantage
8/
Open LAP quiz
Quiz 3C Marketing - PM:021, Product/Service Management Lap 6: It's a Brand, Brand World
http://www.quia.com/quiz/6109715.html
http://www.quia.com/quiz/6109715.html
Corporate Branding PPT
Two sections only:
Why is Successful Branding So Important Today?
The Brand Is Everything
Touchpoints revisited
LAP - 3.05 Building your corporate brand
Build a brand identity
Corporate Branding - A Recipe for a Successful Business
http://ezinearticles.com/?Corporate-Branding---Recipe-For-A-Successful-Business&id=836060
HONORS STRATEGIC MARKETING
1/ Highlights from Chap 15
Obj 6 - Chap 15 - Advertising and Public Relations
Obj 6 - Chap 16 - Sales Promotion and Personal Selling
2/ College Fees
Obj 6 - Chap 15 - Advertising and Public Relations
Obj 6 - Chap 16 - Sales Promotion and Personal Selling
2/ College Fees
-The next OCE will be Carolina Thrift
Due Dec 19th before class, via email, or considered late...2 pts/day
-Pricing Project
Pricing Project - HSM
Due Jan 6th, online, before class
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