Wednesday, April 6, 2016

Wednesday, March 6, 2016 Can we trick Jalen again?

Quotable 
 
 

                                                         
Random Question of the Day
Word of the Day
SAT QOTD (Begin in 2012)
Kaplan's Version QOTD
                                                               
Marketing I

3.06 Vocab

3.06 scatter

Powerpoint

3.06 LAP Price is Right!  Wed/Thurs/Fri


[5-85]
a.    Describe the characteristics of effective pricing.
b.    Explain what is being priced when prices are set for products.
c.    List factors that affect a product's price.
d.    Describe how pricing affects product decisions.
e.    Explain how pricing affects place (distribution) decisions.
f.    Describe how pricing affects promotion decisions.
g.    Explain pricing objectives.

[5-87]
a.    Define the following terms: price fixing, predatory pricing.
b.    Identify ethical considerations in setting prices.
c.    Explain ethical concerns associated with the use of complex prices that are confusing to consumers.
d.    Explain how pricing tactics can relate to social responsibility.

[5-89]
a.    Identify ways that the use of technology impacts the pricing function.
b.    Explain specific applications of technology in pricing.
c.    Describe benefits of automating the pricing process.
d.    Discuss risks associated with automating the pricing process.
e.    Explain how automating pricing facilitates targeted pricing.

[5-91]
a.    Define the following terms: bait-and-switch advertising, deceptive pricing, dumping, loss-leader pricing, predatory pricing, price discrimination, and price fixing.
b.    Describe laws affecting pricing.
c.    Explain positive effects of pricing laws.
d.    Discuss negative effects of pricing laws.
e.    Explain the impact of anti-dumping laws on consumers.

[5-93]
a.    Define the term selling price.
b.    Distinguish between price and selling price.
c.    Describe the importance of selling price.
d.    Identify factors affecting selling price.
e.    Explain how consumers can affect selling price.
f.    Describe how government affects selling price.
g.    Discuss how competition can affect selling price.
h.    Explain how the nature of a business can affect selling price.
i.    Identify pricing objectives.
j.    Explain how pricing objectives affect selling price.
 
                                                                                                                                                       
SPORTS AND ENTERTAINMENT MARKETING II
  1. Define the term distribution system.
  2. Explain differences between distribution systems for tangible products vs. intangible ones.
  3. Describe the distribution system (i.e., channel of distribution) for sports activities.
  4. Explain the distribution system for sporting goods.
  5. Discuss the distribution system for sports business services.
  6. Describe the distribution system for sports entertainment/spectator sports.
  7. Explain the distribution system for sports media.
  8. Discuss the impact that the type of consumer has on sports distribution systems.
  9. Identify types of intermediaries used by sports marketers.
  10. Describe examples of direct and complex (indirect) distribution systems in sport marketing.


Additional ppt Distribution
http://www.slideshare.net/SlidesPresentation1/distribution-strategy




 
 
 
 
 
 
Kraft US Production and distribution
 
 





Walmart DC schematic
 
 
Walmart DC map - 200 mile radius
 
 
 
Choosing Distribution Channels

Prioritizing Distribution Options
http://csi.toolkit.tst.cch.com/text/P03_6040.asp 
 
 
Can you draw a map of the intellectual distribution for the school?
 
Prj - Develop a flow chart for the flow of information for out school/your home/your job
Worth 10 points
Due - Friday shared through google docs
 
Students will begin presentations and walk throughs of Baseball Promotions

Students will establish a promotional calendar for the remaining baseball V Season, JV too, possibly softball
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Tuesday, April 5, 2016

Tuesday, April 5, 2016 Rejoice! And again I say unto you Rejoice! Tis only 44 more days to go!

Quotable 
 
Short order cooks rarely make change happen
How far in the future does your agenda extend?
One way to tell: of the things you worked on last week, how many were due last week?
The marketplace has always tempted us with short-term cycles (they require less trust) and the internet amplifies this temptation to buy fast, sell fast, work fast, measure fast, move on.
But the work that leads to change is rarely written on an order slip or an RFP. Selling to the next buyer is easier than changing the culture, but easier isn't always the point.
 
Seth Godin

                                                         
Random Question of the Day
Word of the Day
SAT QOTD (Begin in 2012)
Kaplan's Version QOTD
                                                               
Marketing I

3.06 Vocab

3.06 scatter

 
 
Activity [5-80]
Select a brand name and identify the characteristics that make it an effective brand name. Then, determine the brand’s stage of brand loyalty: recognition, preference, or insistence. Obtain materials from your instructor to prepare visuals featuring symbols, names, and characters associated with the product/service’s brand identity. Discuss the visual with a classmate.

Two sections only:
         Why is Successful Branding So Important Today?
        The Brand Is Everything

Touchpoints revisited

Build a brand identity

Corporate Branding - A Recipe for a Successful Business
http://ezinearticles.com/?Corporate-Branding---Recipe-For-A-Successful-Business&id=836060
                                                                                                                                                       
SPORTS AND ENTERTAINMENT MARKETING II
 Chat Briefly through again
  1. Describe factors affecting types of seating arrangements.
  2. Explain advantages/disadvantages associated with different types of seating arrangements.
  3. Identify appropriate occasions to use types of seating arrangements.
  4. Explain ADA seating considerations at sports/events.
  5. Discuss types of sport/event ticketing arrangements.
  6. Describe advantages/disadvantages of different types of sport/event ticketing arrangements.


Take a tour of the seating facilities for the school.
Auditorium
Classroom
Computer room
Gymnasium
Stadium

Discuss seating opportunities at each of the venues stated...could the seating be different and still have the same effect?



Students will begin presentations and walk throughs of Baseball Promotions

Students will establish a promotional calendar for the remaining baseball V Season, JV too, possibly softball

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Sunday, April 3, 2016

Monday, April 4, 2016 45 days to go. It will fly! Because?!?!?! We are having fun!

Quotable 

                                                         
Random Question of the Day
Word of the Day
SAT QOTD (Begin in 2012)
Kaplan's Version QOTD
                                                               
Marketing I

This only happens every 7-10 years

3.06 Vocab

3.06 scatter

3.04 What is your Brand - Project

https://soundcloud.com/hamburgerhelper 

Activity: [5-78]
Select two automobile manufacturers: one offers luxury cars, the other offers economy cars. Identify factors that the two companies use to position the cars. Participate in a small-group activity to discuss your responses.

Activity [5-80]
Select a brand name and identify the characteristics that make it an effective brand name. Then, determine the brand’s stage of brand loyalty: recognition, preference, or insistence. Obtain materials from your instructor to prepare visuals featuring symbols, names, and characters associated with the product/service’s brand identity. Discuss the visual with a classmate.

Top ten Characteristics of a good name

Importance of Branding

Types of Branding

Developing a brand Strategy

Types of Brand Extension
http://www.studymarketing.org/articles/Brand_Management/Types_of_Brand_Extension.html

Bonus Assignment: - Infomercial - Link due to me prior to Spring Break.
You (+ 1 max) can earn extra credit by doing an infomercial of an item in your house.
Specs:
     <1 minute="" span="">
     Title Screen
     Clearly defined Product
     Lots of Feature Benefit
     Spokesperson/people
     3rd Party Testimonials
     Any Closing you would like
Video - uploaded to Youtube (you have a google account - you are fine)
You can edit in movie maker in any of the CTE LABS - not during school though.

 
                                                                                                                                                       
SPORTS AND ENTERTAINMENT MARKETING II

This only happens every 7-10 years

  1. Describe factors affecting types of seating arrangements.
  2. Explain advantages/disadvantages associated with different types of seating arrangements.
  3. Identify appropriate occasions to use types of seating arrangements.
  4. Explain ADA seating considerations at sports/events.
  5. Discuss types of sport/event ticketing arrangements.
  6. Describe advantages/disadvantages of different types of sport/event ticketing arrangements.
3.01 Guided Notes





For the next two links (long links) discuss the rationale behind one seating arrangement and another...GA, Reserved, etc

Search string - Google Images “seating charts for the amphitheater”

Seating arrangements for Arenas

Outdoor Bleachers - For Better Seating Arrangement



Theatre Spaces

Seating types

Venues and seating

Take a tour of the seating facilities for the school.
Auditorium
Classroom
Computer room
Gymnasium
Stadium

Discuss seating opportunities at each of the venues stated...could the seating be different and still have the same effect?


Big Project (see below) due on Thursday - just do it at home.  May have time in class on Wednesday/Thursday????

Project:
Select a promotional activity that will occur for a Week night Baseball game, and prepare an oral report (5 - 10 bullet points) about how you and your team would coordinate the sport’s/event’s promotional activities. Present to the class.
Teachers will have guest judges to evaluate each presentation’s merit for fun and involvement.
Must include Groups targeted
Selection criteria
# of participants
Activity
Criteria for “win”
Equipment needed
Time required
Prizes if any

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