Wednesday, April 17, 2019

Wednesday, April 17, 2019 Post it Notes...my friend

Quotables

                                                        
Kaplan's SAT Question of the day
                                                            
AP COMPUTER SCIENCE PRINCIPLES

U5 Assessment 4 on Thursday, April 18 - no redo's
U5 Assessment 5 on Friday, May 3 - yes redo's


Work on the Create PT 

Code should be nearly finished by Monday./ Tuesday, Written Responses by Wednesday/Thursday



                                                                                                                                                    
H STRATEGIC MARKETING

First OCE will be due Friday before Spring Break.  
Chap 3 and 19 by Thursday.   No late assignments on these.

By Monday - Any relevant data concerning your surveys....and conclusion beginnings

Week 2 - marketing to promotion behavior change

week 3 - Dissection of data, evaluation of marketing efforts, retool and summations - written paper. 


We begin the Pricing Project soon
Pricing Project - HSMPricing Project Rubric

5.01 - Pricing
Prices are important because they determine revenues and ultimately profits for a company.  

There are several concepts that determine the price a company sets for a product.   These concepts are:
              The pricing objectives for the company.
                     Profit-oriented
                     Sales-oriented
                     Status-quo
              Economic demand in the marketplace.
                     Demand and supply
                     Elasticity of demand
              Costs of producing products or providing services.
                     Markup
                     Keystoning
                     Profit maximization
                     Break-even points
               Other variables that impact price include:
                     Stage in the product life cycle.
                     Competition.
                     Distribution strategies.
                     Impact of the Internet on the sales strategy.
                     Promotion strategies
                     Demands of large customers
                     Relationship of price to quality
Grocery Store Research - click here

                                                                                                                                                    
H SPORTS AND ENTERTAINMENT MARKETING I

Old Quiz

2.06b
Can you breakthrough the advertising clutter and get your product/brand known?

Define the term “special event.”
Identify types of special events.
Explain reasons for using special events as a sales-promotion strategy.
Describe methods that can be used to generate ideas for special events.
Discuss considerations in using special events as a sales-promotion strategy.
Identify benefits of using special events as a sales-promotion strategy in sport/event marketing.
Discuss barriers to using special events as a sales-promotion strategy in sport/event marketing.
Explain the importance of project planning in creating special events plans.
Discuss the benefits of using collateral materials for special events.
Describe the need for image consistency in planning special events.
Demonstrate procedures for planning special events in sport/event marketing.



Participate in a small-group activity to plan special events for a sport/event identified by your instructor.

Prom

List out all facets of Prom will entail
Jobs Listing - Events


Event Coordinator Job Description


Marketing Mix in Events


Gateway Budget Sheet - Budgeting
Event Promotion/Coordination/PPT Pjt


2.07
Stopping short of a sponsorship, did you know that licensing can help you/your company reach a profitable solution in the marketplace?


2.07 ppt - Day 1  - slides 1-9

  1. Discuss reasons for obtaining endorsements.
  2. Describe benefits obtained from endorsements.
  3. Explain considerations in obtaining endorsements.
  4. Demonstrate procedures for obtaining endorsements

2.07 ppt - Day 2  Slides 10-24

  1. Define the following terms: trademark, service mark, trade dress, collective mark, mark, registered mark, and trademarked property.
  2. Explain reasons for licensing programs.
  3. Discuss reasons to register marks.
  4. Describe the purpose of The Coalition to Advance the Protection of Sports Logos (CAPS).
  5. Distinguish between internal and external administration of licensing programs.
  6. Compare exclusive and nonexclusive merchandise categories.
  7. Describe the information to include in application for potential licensees.
  8. Explain the components of license agreements.
  9. Demonstrate procedures for developing a licensing program.


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