Monday, April 15, 2019

Monday, April 15, 2019 Let's do this pt 2

Quotables

                                                        
Kaplan's SAT Question of the day
                                                            
AP COMPUTER SCIENCE PRINCIPLES

U5 Assessment 4 on Thursday, April 18 - no redo's
U5 Assessment 5 on Friday, May 3 - yes redo's


Work on the Create PT 

Code should be nearly finished by Monday./ Tuesday, Written Responses by Wednesday/Thursday



                                                                                                                                                    
H STRATEGIC MARKETING

First OCE will be due Friday before Spring Break.  
Chap 3 and 19 by Thursday.   No late assignments on these.

By Monday - Any relevant data concerning your surveys....and conclusion beginnings

Week 2 - marketing to promotion behavior change

week 3 - Dissection of data, evaluation of marketing efforts, retool and summations - written paper. 


Vocab chap 10/11 on Tuesday, April 16



Let's talk cookies! or candybars?!?!?!?  whichever you would like.

Kodak

We begin the Pricing Project soon
Pricing Project - HSMPricing Project Rubric

5.01 - Pricing
Prices are important because they determine revenues and ultimately profits for a company.  

There are several concepts that determine the price a company sets for a product.   These concepts are:
              The pricing objectives for the company.
                     Profit-oriented
                     Sales-oriented
                     Status-quo
              Economic demand in the marketplace.
                     Demand and supply
                     Elasticity of demand
              Costs of producing products or providing services.
                     Markup
                     Keystoning
                     Profit maximization
                     Break-even points
               Other variables that impact price include:
                     Stage in the product life cycle.
                     Competition.
                     Distribution strategies.
                     Impact of the Internet on the sales strategy.
                     Promotion strategies
                     Demands of large customers
                     Relationship of price to quality

a recent purchase of some significance

Discussion questions may include:
  1. What was the price of the product?
  2. What did you consider about the price of the product before purchasing?
  3. Did you compare products based on price at competing stores?

Grocery Store Research - click here

                                                                                                                                                    
H SPORTS AND ENTERTAINMENT MARKETING I


Due April - TBD

Quiz on 2.01 - 2.04 on Thursday
2.06

2.06A-B ppt - Wednesday

2.06 ppt c - Thursday
Define the term “ambush marketing.”
Identify reasons that businesses use ambush marketing.
Discuss ways that ambush marketing can be effectively used as a marketing strategy.
Explain the impact of ambush marketing on sponsorships.
Demonstrate procedures for identifying ambush strategies to use at events.
Define the term “viral marketing.”
Explain the importance of viral marketing.
Describe principles of viral marketing.
Discuss viral marketing strategies.
Demonstrate procedures for developing viral marketing strategies.


WSJ - Ambush Marketing
Ambush Marketing - people arrested and fined

Forced to watch a game in their underwear

Look up Ambush Marketing/Guerilla Marketing Examples


Participate in a small-group activity to brainstorm ideas for viral sport/event marketing strategies for a sport/event identified by your instructor. Present the strategies to the class, and select three strategies to implement. Submit the best idea to your instructor for feedback.

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