Friday, August 31, 2018

Friday, Aug 31, 2018 Friday, oh blessed day, at last you came and shined down your grace upon me...thank you.

QUOTABLES



Merchants of dissatisfaction

Many marketers are able to sell their wares by making us dissatisfied with what we already have.
It's not that far from, "This will make you happy!" to "You're unhappy/ugly/lonely/using obsolete technology, better buy this which will help fix the problem."
In fact, if you chart consumer happiness against advertising spend, I bet you'd find a juicy relationship. If the ads exist to make us unhappy (unless we buy the product, of course), then why is it surprising that we're less happy after we encounter enough ads? Just as the goal of cable news is to make us nervous so we'll tune in for more.
Why we stand for this is a mystery to me. Photo ht.
Annbloodytaylor 
Blocks 1-4
  • Use the Ranch PowerPoint to review ACT and what you and your students believe it should look like in your class (all blocks 1-4) 

                                                        
Kaplan's SAT Question of the day
                                                            
MARKETING

Vocab 1.01
Vocab test This Friday, first 5 of class

 Sher

1.01 vocab tst - 15 matching

HW Assignment - About me
Each week, you will be required to summarize your work in this course by answering the following prompts in your Google Doc titled Marketing_Block_#_YourLastNameYourFirstName.
0. Date, Time
1. What did you learn this week that you found interesting and you understand well? What did you find motivational and exciting to learn?
2. What did you explore that was challenging or that did not capture your interest? What failed to motivate you or negatively impacted you?
3. What did you want to learn that you did not have time to explore? What ideas or processes would you like to study in the future?
Your journal should always posses the following characteristics.
  • The most recent entry will always be at the top of the document.
  • The first entry of the school year should always be the last entry at the bottom of your document.
  • All entries should include detailed writing using Marketing terminology and ideas.

What is the Importance of Marketing?


Homework - Due Tuesday, Sept 4
Which one(s) of the 7 Functions is/are the most important….with support and examples


1.04 Work the Big Six Quiz (20)
http://www.quia.com/quiz/6174719.html

Analyze This - Lap


LAP - Analyze This! (10Q) - Strength Weakness, Opportunity, or Threat (Multiple Answer - Strength/Weakness/Opportunity/Threat)


LAP Analyze This! (10Q - open ended)
LAP Analyze This! (20Q - MC)



Coca-Cola Co. is buying a global coffee chain. The company says it will spend $5.1 billion to buy the U.K.'s Costa Coffee, which has almost 4,000 locations in 32 countries, The Wall Street Journal reports. In comparison, Starbucks has 28,000 stores in 77 markets. Like Starbucks, Costa has been expanding its presence in China, a fast-growing market for coffee.
Missing piece: "Hot beverages is one of the few remaining segments of the total beverage landscape where Coca-Cola does not have a global brand," Coca-Cola CEO James Quincey said in a statement. This deal fills that gap. (Coke does already have a brand of canned, ready-to-drink coffee called Georgia that's popular in Japan and some other Asian markets.)
Some context: Coca-Cola is buying Costa from the U.K.'s Whitbread Plc. "The acquisition is also the latest sign of how soda makers are diversifying as they look to move beyond sugary pop," The Wall Street Journal writes. "PepsiCo Inc. earlier this month bought seltzer-machine maker SodaStream International Ltd. for $3.2 billion." (Score one for Midwesterners: The Journal called it "pop," not "soda.")


1.04
What are marketing strategies? 

A product is being sold at a store…..but it isn’t selling too well.  
What can the company change to make the product sell better?
Goals, Strategies, Tactics
If we can instill in the students the preference and ability to goal set,
what a wonderful world it would be.
a.    Define the following terms: marketing mix, product, place, promotion, price, goals,
strategies, and tactics.
b.    Identify the components of the marketing mix.
c.    Describe the importance of each of the components of the marketing mix.
d.    Explain the relationship of goals, strategies, and tactics.
e.    Describe the importance of marketing strategies.
f.    Explain the factors that may cause marketing strategies to change.
g.    Explain the importance of strategies in the marketing mix.


1.04 Vocab



Soliciting item names (10) from students and guiding the students though the 4P’s of each product.
  • The students can be broken down into groups, and then have the groups present.
Have students to select a product that they use frequently (toiletry items are good).  
Have them list suggestions for improvements to the product and the marketing mix. Have them explain how the improvements would increase satisfaction of the customer and the business. (from 1.04 Activities)

Ticket out the door - 4P’s.

 

                                                                                                                                                    
AP COMPUTER SCIENCE PRINCIPLES
https://studio.code.org/s/express-2018

Quizlet Vocab for APCSP class code     https://quizlet.com/join/6efxdQeHh1st Vocab will be Sept 7th first 5 of class

Quiz Today!!!! Components/criteria and portfolio submissions
----
1.5 Binary Numbers
    "What if you only had a circle and square? With only a circle and square, how many 3-place patterns are there? Let's start some for you below, you make the rest. How many are there?"
  • Why might we want to create a number system that includes only two symbols?
  • How large of numbers do you think this system can represent? How could we go higher?

Recap: Number Systems: Circle-Triangle-Square activity and properties of number systems
           Construct a Flippy Do (10 mins)
           If in doubt, construct a base 10 flippy do
  • "What's the largest number you can make in binary with the binary odometer?"

  • "What happens when the odometer run out of numbers?"
Great Fun!! 



Check your understanding under Lesson 5: Binary Numbers # 3 and 4

Go back and check you understanding for Lesson 4 Number Systems
Lesson 4: Number Systems

1


2


3







----
1.6  Sending Numbers

Agenda

  • Getting Started (5 mins)
  • Review binary numbers.
    • "How many more numbers can be represented with 4 bits as opposed to 3?"
    • "What is the highest value I can count to using 3 bits? What about with 4?"
    • "Justify the following claim: Regardless of the number of bits in our binary number system, the first value we represent is 0."
  • Activity (35 mins)
  • Introduce the Internet Simulator
    • Today we will again use the Internet Simulator to explore some challenges of sending numbers on the Internet.
    • The tool has changed from the last time you saw it! Let's find out what's different.
    • "Your job is to explore this tool with a partner - click all the buttons, type in the text areas what you can. You cannot break it so don't worry."
    • "What's different now? There is a bit of a mystery in what the tool does...and doesn't do. Can you figure it out?"
    • "You and your partner have 5 minutes to poke around and see what you can find."
                     Internet Simulator - Part 2 - Video 

  • Develop a Number Sending Protocol.
    • Sending Numbers 
    • Sending Numbers for Graphing
    • Challenge: 
      Groups must develop a protocol or set of rules for communicating a drawing to their partners using only bits.
    • Challenge Rules:

      • The image will be a line drawing created by connecting points on a grid, like the one seen here.
      • The parties can discuss and agree on a protocol ahead of time, but the image exchange must happen without communication between the two parties, other than through using the Internet Simulator.
      • You can only send a single message through the Internet Simulator to describe the whole image.
  • During the Acitivity
    • Give students time to develop their protocols and practice encoding and decoding their images into bits.
    • Students should be encouraged to make a simple drawing. A geometric shape, or the first letter of their name is a good option. A shape that can be drawn with about 3-5 points is a good goal. (The 5-pointed star example is a good one, and is shown in the activity guide)
    • Students have been provided three different-sized graphs, on which they could scale their initial drawing to be different sizes or draw different images. Either way, it may necessitate the creation of different protocols.

  • Wrap-up (10 mins)
  • Does it work?
    • I will give you a graph
    • you code and transmit it to your partner
  • Assessment

  • Develop a protocol that allows the user to send a calendar date (mm/dd). What is the minimum number of bits necessary?

  • Develop a protocol that allows the user to send a time (use 24hr military time hh:mm:ss). What is the minimum number of bits necessary?
  • .

  • Develop a protocol designed for a graph that is not square, e.g. 50 * 200. How does this alter the format of your protocol?
  • Develop a protocol that can communicate locations on the surface of the earth. Longitude and latitude might be helpful tools to use.
  • The “Scalable Vector Graphics” (SVG) image file format represents images as a text-based protocol. It can be used with HTML or as a standalone file. Check it out on W3Schools or Wikipedia.
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Wednesday, August 29, 2018

Thursday, Aug 30, 2018 A number system of your own...and the 7 FOM!

QUOTABLES


Who is easily manipulated?

Sometimes (and too often) marketers work to manipulate people. I define manipulation as working to spread an idea or generate an action that is not in a person's long-term best interest.
The easiest people to manipulate are those that don't demand a lot of information, are open to messages from authority figures and are willing to make decisions on a hunch, particularly if there's a promise of short-term gains.
If you want to focus on the short run and sell something, get a vote or gather a mob, the easiest place to start is with populations that leave themselves open to manipulation.
There are habits and activities that leave people open to manipulation. I'm not saying they are wrong or right, just pointing out that these behaviors make you open to being manipulated... Here are a few general categories of behaviors that manipulators seek out:
  • Believing something because you heard someone say it on a news show on cable TV.
  • Being a child (or acting like one).
  • Buying penny stocks.
  • Repeating a mantra heard from a figurehead or leader of a tribe without considering whether it's true.
  • Trying to find a short cut to lose weight, make money or achieve some other long-term goal.
  • Ignoring the scientific method and embracing unexamined traditional methods instead.
  • Focusing on (and believing) easily gamed bestseller lists or crowds.
  • Inability to tolerate fear and uncertainty.
  • Focus on now at the expense of the long term.
  • Allowing the clothes of the messenger (a uniform, a suit and tie, a hat) to influence your perception of the information he delivers (add gender, fame, age and race to this too).
  • Reliance on repetition and frequency to decide what's true.
  • Desire to stick with previously made decisions because cognitive dissonance is strong.
  • Inability to ignore sunk costs.
  • Problem saying 'no' in social situations.
Interesting to note that AM radio used to be filled with ads for second mortgages. And now? Gold.
Manipulating people using modern techniques is astonishingly easy (if the marketer have few morals). You only make it easier when you permit people and organizations that want to take advantage of you to do so by allowing them to use your good nature and your natural instincts against you. It happens every day in Washington DC, online, on TV and in your local community institutions.

Blocks 1-4
  • Use the Ranch PowerPoint to review ACT and what you and your students believe it should look like in your class (all blocks 1-4) 

 1st Block           8:40 to 10:15
             2nd Block         10:20 to 11:55
             3rd Block         12:00 to 2:00


             1st lunch          12:00 to 12:25
           



              4th Block         2:05 to 3:35
                                                        
Kaplan's SAT Question of the day
                                                            
MARKETING

1.01 ppt, Finish - 7 Functions of Marketing
First 7 minutes, look over, take notes, copy what you need.
I will follow up after that time
(if you finish before hand, study Vocab)

Vocab 1.01
Vocab test This Friday, first 5 of class

HW Assignment - About me
Each week, you will be required to summarize your work in this course by answering the following prompts in your Google Doc titled Marketing_Block_#_YourLastNameYourFirstName.
0. Date, Time
1. What did you learn this week that you found interesting and you understand well? What did you find motivational and exciting to learn?
2. What did you explore that was challenging or that did not capture your interest? What failed to motivate you or negatively impacted you?
3. What did you want to learn that you did not have time to explore? What ideas or processes would you like to study in the future?
Your journal should always posses the following characteristics.
  • The most recent entry will always be at the top of the document.
  • The first entry of the school year should always be the last entry at the bottom of your document.
  • All entries should include detailed writing using Marketing terminology and ideas.

What is the Importance of Marketing?


Homework - Due Tuesday, Sept 4
Which one(s) of the 7 Functions is/are the most important….with support and examples


1.04 Work the Big Six Quiz (20)
http://www.quia.com/quiz/6174719.html

Analyze This - Lap


LAP - Analyze This! (10Q) - Strength Weakness, Opportunity, or Threat (Multiple Answer - Strength/Weakness/Opportunity/Threat)


LAP Analyze This! (10Q - open ended)
LAP Analyze This! (20Q - MC)
1.04
What are marketing strategies? 

 A product is being sold at a store…..but it isn’t selling too well.  
What can the company change to make the product sell better?
Goals, Strategies, Tactics
If we can instill in the students the preference and ability to goal set,
what a wonderful world it would be.
a.    Define the following terms: marketing mix, product, place, promotion, price, goals,
strategies, and tactics.
b.    Identify the components of the marketing mix.
c.    Describe the importance of each of the components of the marketing mix.
d.    Explain the relationship of goals, strategies, and tactics.
e.    Describe the importance of marketing strategies.
f.    Explain the factors that may cause marketing strategies to change.
g.    Explain the importance of strategies in the marketing mix.
1.04 Vocab
Soliciting item names (10) from students and guiding the students though the 4P’s of each product.
  • The students can be broken down into groups, and then have the groups present.

Have students to select a product that they use frequently (toiletry items are good).  
Have them list suggestions for improvements to the product and the marketing mix. Have them explain how the improvements would increase satisfaction of the customer and the business. (from 1.04 Activities)
Ticket out the door - 4P’s.

 


                                                                                                                                                    
AP COMPUTER SCIENCE PRINCIPLES
https://studio.code.org/s/express-2018

Mr Murphy's APCSP Page

APCSP Exam overview - look for the Big Ideas

HW
  • Select an innovation. Describe the positive and negative impacts it has had on the world.
  • Speculate on how students 25 years from now will answer, "What computing innovation has had a significant impact on your life?" 
  • Think about how the adults in their lives might answer the question, "What computing innovation has had the most significant personal impact on your life?“ To reinforce visual learning, suggest that students create time-lines showing the years when the various innovations they hear about from other adults were invented or became available to consumers. 
  • Blown to Bits http://www.bitsbook.com/wp-content/uploads/2008/12/B2B_3.pdf - read Chapter 4, Needles in the Haystack, pages 141-142 (Placements, Clicks, and Auctions), then answer the following question about innovation:
    • Discuss the positive and negative results of Overture's three search engine innovations. How did those innovations turn out today?. 
  • Responses should be typed...emailed - murphyk2@gcsnc.com

Quizlet Vocab for APCSP class code     https://quizlet.com/join/6efxdQeHh1st Vocab will be Sept 7th first 5 of class

Quiz on the assessment components, including AP submissions - Fri, Aug 31

-----
1.4: Number Systems
  • "If we kept going how many ways of representing “7” do you think we could come up with?"
  • "Why do you think we use the symbols we do use to represent numbers? Who decided that?"
  • "If we were going to design a new system for representing numbers, what features would this system need to have?"
Challenge 1 - Find all of the 3-place patterns
  • Record all of the unique 3-place patterns you can find in the template started below.
  • How many are there? Number each one to keep track. (Note there may be more or fewer total patterns than spaces provided)
  • Suggestion: try to find the patterns in some kind of organized or systematic way, rather than just randomly.
Challenge 2 - make a system for generating all the patterns
Now that you’ve listed out all of the 3-place patterns of circles, triangles, and squares, let’s put them in a systematic order. You can use any system you like, as long as you create and follow a clear set of rules for getting from one line to the next.
  • Jot down the rules of your system below.
  • Suggestion: to test your rules, have someone follow them to see if they can recreate your organized list above.
Good questions to direct students towards thinking in this way include:
  • Could you always tell me which pattern comes next?
  • Could a classmate easily follow your rules to generate the same order?
  • Would your rules still work if I only asked you to make all the patterns of length 2? What if I asked you instead to make all the patterns of length 4 or 5?

----
1.5 Binary Numbers
    "What if you only had a circle and square? With only a circle and square, how many 3-place patterns are there? Let's start some for you below, you make the rest. How many are there?"
  • Why might we want to create a number system that includes only two symbols?
  • How large of numbers do you think this system can represent? How could we go higher?

Recap: Number Systems: Circle-Triangle-Square activity and properties of number systems
           Construct a Flippy Do (10 mins)
           If in doubt, construct a base 10 flippy do
  • "What's the largest number you can make in binary with the binary odometer?"

  • "What happens when the odometer run out of numbers?"
Great Fun!! 



Check your understanding under Lesson 5: Binary Numbers # 3 and 4


Go back and check you understanding for Lesson 4 Number Systems

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