Quotable
Sell the problem you solve, not the product
Marketing I
Mr Murphy's School Webpage
Pacing Guide
Syllabus
powerpoints
book readings/questions
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EQ: What would the world look like without marketing?
San Paulo
Thursday - first part of class
1.01 Practice Questions
Class Discussion – Have the class discuss the Model T Ford and Henry Ford’s famous quip that customers could have any color they wanted…as long as it was black. Contrast with the way cars are marketed today.
1. How does the marketing differ?
2. How do consumers benefit from the changes that have taken place?
3. What business today still thinks with the Model T mentality?
All vocab - Quizlet
Marketing dynamics: [pp.17-22]
Marketing Dynamics : p 29, Think Critically
3/ A charitable organization, such as the Red Cross, sells a product. What type of product does it sell?
Furthermore, does it have to adhere to the Marketing Concept? Why or Why not.
One homework asking the students to write down 5 products they would have not purchased/owned if it had not been for Marketing.
Honors Strategic Marketing
Syllabus
Pacing Guide
tests
powerpoints
OCE
Pricing Project
Your first vocab will be on Thursday of this week - best you begin to study
Chap 1 test on Friday - 20 questions - yeah, you should prob read that too! - see below
What are the key terms associated with marketing?
What is meant by the marketing mix?
1-17 - Tuesday
18-32 - Wednesday
Marketing Mix slips o paper
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