Wednesday, August 31, 2016

Thursday, September 1, 2016 Looking into the future oftentimes requires to look behind us

Of course your behavior is justifiable.
That's not the question.
The question is, "is it helping?"
It's easy to justify our mood or our actions based on how we've been treated by the outside world. Justification isn't the goal, though. It's effectiveness that matters.
We get to pick how we act, and it seems as though choosing what works, choosing what makes us happy, choosing what makes the world the place we want to make it--these choices are more useful than any justification we can dream up.
 -Seth Godin


                                                          
Word of the Day
Question of the day
SAT QOTD (Begin in 2012)
Kaplan's Version QOTD
                                                            
Marketing I


What is the concept of market?
What is Segmentation?

1.01 Vocab - Friday


Please study for the 1st 5 of class

1.01 - Let's take a peek at the rest of the section

1.01 powerpoint - Conclued SWOT and the 7 functions of marketing
1.01_Guided_Note [hey young adults...this is new]



 

                                                                                                                                                       
HONORS STRATEGIC MARKETING

Chap 1  - Vocab on Friday
Take the first 5 of class and study

Re-instated - Trust me - Chap 1 test on Friday - 20 questions - Ask me about the cheat sheet!

"Close to Home" - AT&T 

What is meant by the marketing mix?

Obj 1 review....let's call it a pre-quiz
Chap 1 Quiz

 Method - People against Dirty - a case study

 The Jerk - product solutions  Chap 1

 "It can Wait" AT&T

Netflix Case Study - Page 1/2



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Wednesday, August 31, 2016 - The Cell phone is dead!.....or maybe I just forgot to charge it last night?!?!?!

Quotable 

The self starter creates a spark, turning nothing, or what certainly appears to everyone else as nothing, into something.
The self starter doesn't see it that way. That 'nothingness' was actually an opportunity, a chance to make a connection, to do something a little better than the status quo, to get things moving.
Has there ever been a project, an institution or a community that hasn't needed that?
 - Seth Godin

                                                          
Word of the Day
Question of the day
SAT QOTD (Begin in 2012)
Kaplan's Version QOTD
                                                            
Marketing I

Mr Murphy's School Webpage
Pacing Guide
Syllabus
powerpoints
book readings/questions

----------------
EQ: What would the world look like without marketing?
What is the concept of market?
What is Segmentation?
Will be taken on Friday
Please study for the 1st 5 of class
1.02 - Marketing's role in society  1.01
  ------
Why do we have a 9th grade academy here at Southwest?  

Why do we separate students into homerooms within each grade level?
 -----

  • Define the following terms: market, target market, mass marketing, marketing segments, market segmentation, demographic segmentation, geographic segmentation, psychographic segmentation, and behavioral segmentation.
  • Explain the importance of target markets to businesses.
  • Describe advantages and disadvantages of mass marketing.
  • Describe advantages and disadvantages of using market segments.
  • Explain why the use of market segments is increasing.
  • Describe demographic characteristics that are analyzed by marketers.
  • Explain the value of geographic segmentation.
  • Discuss the value of psychographic segmentation.
  • Describe types of behavioral segmentation.
------
Have students work in groups.  
  • Assign each group a product (jeans, frozen yogurt, digital cameras, Ford Mustang, Ipad, Essence Shampoo).  
  • Group must develop the market segments.
-----

Marketing Dynamics (Textbook):  [pp. 183-184, 185, 193-202].

Marketing Dynamics (Workbook)
    1.04   p 115-116  Segmenting a Market
    
1.01 LAP Work the Big Six
 Marketing dynamics: [pp.17-22]

Marketing Dynamics : p 29, Think Critically
3/  A charitable organization, such as the Red Cross, sells a product.  What type of product does it sell?
Furthermore, does it have to adhere to the Marketing Concept?  Why or Why not.

One homework asking the students to write down 5 products they would have not purchased/owned if it had not been for Marketing.  
 

                                                                                                                                                       
Honors Strategic Marketing

Your first vocab will be on Friday
Chap 1  
Take the first 5 of class and study
Chap 1 test on Friday - 20 questions - yeah, you should prob read that too! - see below
What are the key terms associated with marketing?
What is meant by the marketing mix?
day shift
Wed/Thursday for this
Marketing Mix slips o paper
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Monday, August 29, 2016

Tuesday, August 30, 2016 Look, A bear! Hahahahahaha

Quotable 


Sell the problem you solve, not the product

                                                          
Word of the Day
Question of the day
SAT QOTD (Begin in 2012)
Kaplan's Version QOTD
                                                            
Marketing I

Mr Murphy's School Webpage
Pacing Guide
Syllabus
powerpoints
book readings/questions

----------------
 
EQ: What would the world look like without marketing? 

San Paulo

Thursday - first part of class

1.01 Practice Questions

Class Discussion – Have the class discuss the Model T Ford and Henry Ford’s famous quip that customers could have any color they wanted…as long as it was black.   Contrast with the way cars are marketed today.
1.     How does the marketing differ?
2.    How do consumers benefit from the changes that have taken place?
3.    What business today still thinks with the Model T mentality?
 
All vocab - Quizlet

Marketing dynamics: [pp.17-22]

Marketing Dynamics : p 29, Think Critically
3/  A charitable organization, such as the Red Cross, sells a product.  What type of product does it sell?
Furthermore, does it have to adhere to the Marketing Concept?  Why or Why not.

One homework asking the students to write down 5 products they would have not purchased/owned if it had not been for Marketing.  
 
 

                                                                                                                                                       
Honors Strategic Marketing
Syllabus
Pacing Guide
tests
powerpoints
OCE
Pricing Project
Your first vocab will be on Thursday of this week - best you begin to study
Chap 1 
Chap 1 test on Friday - 20 questions - yeah, you should prob read that too! - see below
 
What are the key terms associated with marketing?
What is meant by the marketing mix?
 
 
1-17 - Tuesday
18-32 - Wednesday

Marketing Mix slips o paper


 
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Friday, August 26, 2016

Monday, August 29, 2016 - It's like we have known each other since the beginning of class!

Quotable 

"At the end of the day, we sell soap."
- Bath and Body Works Manager



                                                          
Word of the Day
Question of the day
SAT QOTD (Begin in 2012)
Kaplan's Version QOTD
                                                            
Marketing I





Mr Murphy's School Webpage



Your First Vocab will be on Thursday of this week - best you study! (you can find the vocab in the link above)

                                                                                                                                                       
Honors Strategic Marketing





Your first vocab will be on Thursday of this week - best you begin to study
(You can find the vocab in the link above)

Chap 1 test on Friday - 20 questions - yeah, you should prob read that too!

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