QUOTABLE
Seth Godin
When did you give up?
The bureaucracy is no longer your enemy. The bureaucracy is you.
And it's easy to blame your boss, or the dolt who set up all these systems, or the one who depersonalizes everything. The policies and the oversight and the structure almost force you to merely show up. And to leave as early as you can.
But the thing is, the next job, like the last one, is going to be like this. If this is the job you're seeking, if this is the level of responsibility you take, perhaps it's not just your boss.
How long ago did you decide to settle for this? How long ago did you start building the cocoon that insulates you from the work you do all day?
Years ago, the spark was still there. The dreams. And most of all, the willingness to take it personally.
You can take it personally again.
And it's easy to blame your boss, or the dolt who set up all these systems, or the one who depersonalizes everything. The policies and the oversight and the structure almost force you to merely show up. And to leave as early as you can.
But the thing is, the next job, like the last one, is going to be like this. If this is the job you're seeking, if this is the level of responsibility you take, perhaps it's not just your boss.
How long ago did you decide to settle for this? How long ago did you start building the cocoon that insulates you from the work you do all day?
Years ago, the spark was still there. The dreams. And most of all, the willingness to take it personally.
You can take it personally again.
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MArketing I
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