We just discussed in class yesterday the idea that to reach new/different markets or just more people, you must change your approach....in short, not all pick up lines work on all of the people.
Whole foods entering into Trader Joe's market
Going back to PSM, not all ideas work. Some simply are killed off
1.02 Powerpoint 4P's - The functions of Marketing...but different
Goals<-------strategies p="" tactics=""> 4 P's of Marketing
also called the Marketing Mix
ccpi.gtcc.edu
What is it?
Who can apply/take their offerings?
How much does it cost?
What is the difference between the Early College/Middle College/and CCPI?
Purchasing Habits of the Wealthy
-------strategies>
Whole foods entering into Trader Joe's market
Going back to PSM, not all ideas work. Some simply are killed off
1.02 Powerpoint 4P's - The functions of Marketing...but different
Goals<-------strategies p="" tactics=""> 4 P's of Marketing
also called the Marketing Mix
ccpi.gtcc.edu
What is it?
Who can apply/take their offerings?
How much does it cost?
What is the difference between the Early College/Middle College/and CCPI?
Purchasing Habits of the Wealthy
-------strategies>
1.02-B Market Segmentation - Jelly beans of a different color
Target Market Activity - List Products
Target your customer, pgs. 190-195, Marketing Dynamics Teacher Resources Guide
Deca Role Play pgs. 196-199 & 200-204, Marketing Dynamics Teacher Resources Guide
Tonight's assignment
The Story of you. One page typed or two pages written (neatly). Wow! Due Thursday.
Tonight's assignment
The Story of you. One page typed or two pages written (neatly). Wow! Due Thursday.
Future:
Quiz on Wednesday (2 days hence) - Functions of Marketing...Name them (in order), Describe/define them, tell me which one(s) are the most important
Sept 15, 2015 Have and be able to show me in class....your powerschool log-in
Honors Strategic MArketing
ccpi.gtcc.edu
What is it?
Who can apply/take their offerings?
How much does it cost?
What is the difference between the Early College/Middle College/and CCPI?
Tonight
The Story of you. One page typed or two pages written (neatly). Wow! Due Wednesday.
Future:
Sept 15, 2015 Have and be able to show me in class....your powerschool log-in
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