QUOTABLE
Seth Godin
The strawberry conundrum
Every grocer has to decide: when packing a quart of strawberries, should your people put the best ones on top?
If you do, you'll sell more and disappoint people when they get to the moldy ones on the bottom.
Or, perhaps you could put the moldy ones on top, and pleasantly surprise the few that buy.
Or, you could rationalize that everyone expects a little hype, and they'll get over it.
A local grocer turned the problem upside down: He got rid of the boxes and just put out a pile of strawberries. People picked their own. He charged more, sold more and made everyone happier.
Hype might not be your best option.
If you do, you'll sell more and disappoint people when they get to the moldy ones on the bottom.
Or, perhaps you could put the moldy ones on top, and pleasantly surprise the few that buy.
Or, you could rationalize that everyone expects a little hype, and they'll get over it.
A local grocer turned the problem upside down: He got rid of the boxes and just put out a pile of strawberries. People picked their own. He charged more, sold more and made everyone happier.
Hype might not be your best option.
ACT Question of the day
SAT Question of the day
MArketing I
Open/Read
Tonight's assignment....see a bit below:
Tonight's assignment
Based on what you just read and the discussions of
the class, you will create no less than 3 hashtags for Murphy's class
(Must be based on something we did/I said in class).....I want to go
viral!!!!! Or in reality, see the workings of your brain! Please make
it relevant and fun!
Future:
Quiz on Wednesday (Next) - Functions of Marketing...Name them (in order),
Describe/define them, tell me which one(s) are the most important
Next Tuesday, Sept 1, 2015 - 1.01 Vocab Test
10 words...matching....yes, it should be
really easy...unless you screw it up....but hey! no pressure for the
first test of the semester.....no pressure!!!!
Sept 15, 2015 Have and be able to show me in class....your powerschool log-in
Honors Strategic MArketing
Book hand out
Reading Assignment - Having already read Chap 1, have Chap 2 read by Monday
Question Assignment -
Page
Quizlet "First 5" study time
Let's delve into Chap 1 powerpoint.......splendid!
Best you remember the 5 conditions of Exchange
Attention
Tonight
Selected Questions from Chap 1 (Due Friday)
The Story of you. One page typed or two pages written (neatly). Wow! Due Monday. You have the whole weekend to procrastinate!
Future:
Chap 1 vocab on Friday....10 words...
Next Tuesday, Sept 1, Quiz - Chap 1/2 readings (or as far as we get through in class)
Sept 15, 2015 Have and be able to show me in class....your powerschool log-in
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