Tuesday, September 1, 2015 A birthday for one, class for all!

QUOTABLE

The Big Guy is in my corner ladies and gentlemen.  This is my father in law....by marriage.
Naughty and nice all comes down to my interpretation......let the kissing up begin.

Only 116 days until Christmas....and if you do not celebrate it, I will take your gifts. 

                                                                      
ACT Question of the day 
SAT Question of the day

                                                                   

MArketing I

Vocab....first thing...when I say "GO!"
      1.02 vocab

We just discussed in class yesterday the idea that to reach new/different markets or just more people, you must change your approach....in short, not all pick up lines work on all of the people.

Whole foods entering into Trader Joe's market

Going back to PSM, not all ideas work.  Some simply are killed off

1.02 Powerpoint 4P's - The functions of Marketing...but different
                       Goals<-------strategies p="" tactics="">                    4 P's of Marketing
                          also called the Marketing Mix

ccpi.gtcc.edu
             What is it?
              Who can apply/take their offerings?
               How much does it cost?

                What is the difference between the Early College/Middle College/and CCPI?

Purchasing Habits of the Wealthy
            

   1.02-B Market Segmentation - Jelly beans of a different color

   Target Market Activity - List Products

 

       Target your customer, pgs. 190-195, Marketing Dynamics Teacher Resources Guide

         Deca Role Play pgs. 196-199 & 200-204,  Marketing Dynamics Teacher Resources Guide

Tonight's assignment
         The Story of you. One page typed or two pages written (neatly). Wow!  Due Thursday.

Future:

       Quiz on Wednesday (2 days hence) - Functions of Marketing...Name them (in order), Describe/define them, tell me which one(s) are the most important

       Sept 15, 2015   Have and be able to show me in class....your powerschool log-in

                                                                                              

Honors Strategic MArketing

Quiz - Chap 1 and partial of 2



Obj 1 - Chap 2 - Competitive Advantage

ccpi.gtcc.edu
             What is it?
              Who can apply/take their offerings?
               How much does it cost?

                What is the difference between the Early College/Middle College/and CCPI?

Purchasing Habits of the Wealthy

Strategic Alternatives
          Star
          Cash Cow
          Problem Child
          Dog

 Tonight

     The Story of you. One page typed or two pages written (neatly). Wow!  Due Wednesday.

Future:

       Sept 15, 2015   Have and be able to show me in class....your powerschool log-in

Monday, Aug 31, 2015 End of the month, a Monday, and another 2 weeks before Fear the Walking Dead Returns. Where's the Humanity?

QUOTABLE

Seth Godin:

Contempt is contagious

The only emotion that spreads more reliably is panic.
Contempt is caused by fear and by shame and it looks like disgust. It's very hard to recover once you receive contempt from someone else, and often, our response is to dump it on someone else.
If you want to be respected by your customers/peers/partners/competitors/constituents, the best way is to begin by respecting them and the opportunity they are giving you.
And the best way to avoid contempt is to look for your fear.

                                                                      
ACT Question of the day 
SAT Question of the day

                                                                   

MArketing I

PSM - Cost to Build

Breaking into 1.02

   1.02 Powerpoint 4P's - The functions of Marketing...but different

10 minute Academic aside    NCVPS
             Can Middle School Students take classes?
             Can MS students take a CTE Classs?
             How many classes are offered?
             What types of classes are offered to high schoolers?
             Are there any classes that interest you?
             Visual arts?
             Regular and Honors Classes?
            

   1.02-B Market Segmentation - Jelly beans of a different color

   Target Market Activity - List Products

 

       Target your customer, pgs. 190-195, Marketing Dynamics Teacher Resources Guide

         Deca Role Play pgs. 196-199 & 200-204,  Marketing Dynamics Teacher Resources Guide

Future:

       Quiz on Wednesday (2 days hence) - Functions of Marketing...Name them (in order), Describe/define them, tell me which one(s) are the most important

       Tuesday, Sept 1, 2015 (That's tomorrow!) - 1.01 Vocab Test - (Practice Click Here!)

                                10 words...matching....yes, it should be really easy...unless you screw it up....but hey!  no pressure for the first test of the semester.....no pressure!!!!

       Sept 15, 2015   Have and be able to show me in class....your powerschool log-in

                                                                                              

Honors Strategic MArketing

Book work!

      Reading Assignment - Having already read Chap 1, have Chap 2 read by Monday

      Question Assignment - Entrepreneurship Case - Netflix Ready for prime time.

                     Page 19
              In addition to the questions in the book....Given this book is 5 years old, did Reed Hastings vision of what he wanted become realized?  What new items have they added in light of the marketing orientation they exhibit?

Obj 1 - Chap 2 - Competitive Advantage

10 minute Academic aside    NCVPS
             Can Middle School Students take classes?
             Can MS students take a CTE Classs?
             How many classes are offered?
             What types of classes are offered to high schoolers?
             Are there any classes that interest you?
             Visual arts?
             Regular and Honors Classes?

Comp Adv. Example - HULU 

Comp Adv. #2 - Comcast 

 Tonight/Weekend
     Selected Questions from Chap 1 (Due Friday)

                     Question Assignment - Entrepreneurship Case - Netflix Ready for prime time.

                     Page 19
                     In addition to the questions in the book....Given this book is 5 years old, did Reed 

                     Hastings vision of what he wanted become realized?  What new items have they added

                     in light of the marketing orientation they exhibit?

     The Story of you. One page typed or two pages written (neatly). Wow!  Due Monday.  You have the whole weekend to procrastinate!

Future:

       Chap 1 vocab on Friday....10 words...

        Next Tuesday, Sept 1, Quiz - Chap 1/2 readings (or as far as we get through in class)

       Sept 15, 2015   Have and be able to show me in class....your powerschool log-in

Friday, August 28, 2015 Reality has kicked in, yes, we are back, and no, it isn't as fun as we remember...except in Murphy's class

QUOTABLE

                                                                      
ACT Question of the day 
SAT Question of the day

                                                                   

MArketing I

Hashtag Madness!!!!

1.01_ppt - basics of marketing

 

1.01_practice_questions - what? 

1.01_THE_SEVEN_FUNCTIONS      Functions of marketing application  

Importance_of_Marketing - enough said! 

 

Infographic (read and understand) 

 

Hashtag insight - a big read 

 

 Attention
 Millennial Moms....

 

Breaking into 1.02

   1.02 Powerpoint 4P's - The functions of Marketing...but different

   1.02-B Market Segmentation - Jelly beans of a different color

   Target Market Activity - List Products

  

   ???

       Target your customer, pgs. 190-195, Marketing Dynamics Teacher Resources Guide

         Deca Role Play pgs. 196-199 & 200-204,  Marketing Dynamics Teacher Resources Guide

 

Future:

       Quiz on Wednesday (Next) - Functions of Marketing...Name them (in order), Describe/define them, tell me which one(s) are the most important

       Next Tuesday, Sept 1, 2015 - 1.01 Vocab Test

                                10 words...matching....yes, it should be really easy...unless you screw it up....but hey!  no pressure for the first test of the semester.....no pressure!!!!

       Sept 15, 2015   Have and be able to show me in class....your powerschool log-in

                                                                                               

Honors Strategic MArketing

Book work!

      Reading Assignment - Having already read Chap 1, have Chap 2 read by Monday

      Question Assignment - Entrepreneurship Case - Netflix Ready for prime time.

                     Page 19
              In addition to the questions in the book....Given this book is 5 years old, did Reed Hastings vision of what he wanted become realized?  What new items have they added in light of the marketing orientation they exhibit?

 

Official Quizlet, Chap 1, Scatter Game....for fun! 

 

Official Chap 1 Quizlet Vocab Test - 10 matching

 

Obj 1 - Chap 2 - Competitive Advantage

 

 Tonight/Weekend
     Selected Questions from Chap 1 (Due Friday)
     The Story of you. One page typed or two pages written (neatly). Wow!  Due Monday.  You have the whole weekend to procrastinate!

Future:

       Chap 1 vocab on Friday....10 words...

        Next Tuesday, Sept 1, Quiz - Chap 1/2 readings (or as far as we get through in class)

       Sept 15, 2015   Have and be able to show me in class....your powerschool log-in

Thursday, August 17, 2015 Take that, rewind it back

QUOTABLE

Seth Godin

The strawberry conundrum

Every grocer has to decide: when packing a quart of strawberries, should your people put the best ones on top?
If you do, you'll sell more and disappoint people when they get to the moldy ones on the bottom.
Or, perhaps you could put the moldy ones on top, and pleasantly surprise the few that buy.
Or, you could rationalize that everyone expects a little hype, and they'll get over it.
A local grocer turned the problem upside down: He got rid of the boxes and just put out a pile of strawberries. People picked their own. He charged more, sold more and made everyone happier.
Hype might not be your best option.

                                                                      
ACT Question of the day 
SAT Question of the day

                                                                   

MArketing I

Open/Read 

Tonight's assignment....see a bit below:

1.01_ppt - basics of marketing

 

1.01_practice_questions - what? 

1.01_THE_SEVEN_FUNCTIONS      Functions of marketing application  

Importance_of_Marketing - enough said!

Infographic (read and understand) 

Hashtag insight - a big read 

      Tonight's assignment

                   Based on what you just read and the discussions of the class, you will create no less than 3 hashtags for Murphy's class (Must be based on something we did/I said in class).....I want to go viral!!!!!  Or in reality, see the workings of your brain!  Please make it relevant and fun!

If Time...Under Armour - What do you feel?
Attention
 Millennial Moms....

Future:

       Quiz on Wednesday (Next) - Functions of Marketing...Name them (in order), Describe/define them, tell me which one(s) are the most important

       Next Tuesday, Sept 1, 2015 - 1.01 Vocab Test

                                10 words...matching....yes, it should be really easy...unless you screw it up....but hey!  no pressure for the first test of the semester.....no pressure!!!!

       Sept 15, 2015   Have and be able to show me in class....your powerschool log-in

                                                                                               

Honors Strategic MArketing

Book hand out

      Reading Assignment - Having already read Chap 1, have Chap 2 read by Monday

      Question Assignment - 

                     Page

Quizlet "First 5" study time

Let's delve into Chap 1 powerpoint.......splendid! 

Obj 1 - Chap 1 - An Overview of Marketing

          Best you remember the 5 conditions of Exchange

 Millennial Moms....

Attention


Tonight
     Selected Questions from Chap 1 (Due Friday)
     The Story of you. One page typed or two pages written (neatly). Wow!  Due Monday.  You have the whole weekend to procrastinate!

Future:

       Chap 1 vocab on Friday....10 words...

        Next Tuesday, Sept 1, Quiz - Chap 1/2 readings (or as far as we get through in class)

       Sept 15, 2015   Have and be able to show me in class....your powerschool log-in