Tuesday, March 31, 2015 - Sniff, Sniff, No more March....three more days!

QUOTABLE

“It is those who are successful, in other words, who are most likely to be given the kinds of special opportunities that lead to further success. It’s the rich who get the biggest tax breaks. It’s the best students who get the best teaching and most attention. And it’s the biggest nine- and ten-year-olds who get the most coaching and practice. Success is the result of what sociologists like to call “accumulative advantage.”
― Malcolm Gladwell, Outliers: The Story of Success 

                                                                     
ACT Question of the day 
SAT Question of the day

                                                                   

SEMII

Copy your outlines/notes into a single google doc.

share with me the link - That is your assignment

:)

 murphyk2@gcsnc.com

Finish 1.15

Test on Wednesday


back to Obj 1.14
Map activity, but with a twist - 45 minutes
once completed
   Map activity II - 15

Review any free time you have left.

                                                                      

MARKETING (2ND/3RD) 

Pricing Project -  check the dates and put them in your calendar.  This next grade will be based on you turning it in on time. - I  WILL NOT REMIND YOU

2.06 - Business Brands Handout (Due Wednesday- midnight - via email)


If you get bored:
Promises Promises LAP
Raise the Bar - LAP


2.08 ppt - finish
2.08 Marketing Sales PPT

Young people watch a lot of programming online, tv?!?  not so much

Segmentation continues

H&M - Brand

Thanklist

Nice PSA

Selling

Label doesn't tell the whole story

French ready to eat breakfast...cute

Test will be Thursday -- all of Obj 1 and 2 material


Due Today!
the assignment
             Develop a 45 sec/1 min powtoon describing your brand.
                       all pictures must be from the stock ones in the program
                       all music...the same
                       min slides.....?...simply enough to tell me a complete story in the time allotted
                       A new transition between each slide is required
                       make it fun and entertaining
                 Due ????? evening 10pm....emailed to murphyk2@gcsnc.com

Quiz 1.01-1.05 - 2nd block

Monday, March 30, 2015 - a 4 day week? OK, I think I can do that.

QUOTABLE

Self Talk

tell me what it was about.

                                                                     
ACT Question of the day 
SAT Question of the day

                                                                   

SEMII

You should have outlined:

1.13,.12,.11,.10,.09,.07,.06,.05,.04,.03,.02,.01

 We will be slowly working backwards until you have finished all of Obj 1 - either with guided notes or with a semi-formal outline of each.  Due date:    end of the month - emailed to murphyk2@gcsnc.com

Finish 1.15


Test either Tuesday or Wednesday - All of Obj 1.  Yes, it will be a longer test - online.


back to Obj 1.14
Map activity, but with a twist
once completed
   Map activity II

                                                                      

MARKETING (2ND/3RD) 

Pricing Project -  check the dates and put them in your calendar.  This next grade will be based on you turning it in on time. - I  WILL NOT REMIND YOU

2.06 - Business Brands Handout (Due Wednesday- midnight - via email)
2.06 - Business Brands MC - Key is a great extension of the material.  Easy going, but pointed for your recollection.  (Let's do this in class for the first 5 to better recall what we learned last week)


For fun - Slogan match Activity


2.06 What is a brand image - a good read


Promises Promises LAP
Raise the Bar - LAP


2.08 ppt
2.08 Marketing Sales PPT


Test will be Wednesday/Thursday - haven't decided yet. - all of Obj 1 and 2 material


Finish what little you have left the last 30 of class.
Share via email - murphyk2@gcsnc.com
the assignment
             Develop a 45 sec/1 min powtoon describing your brand.
                       all pictures must be from the stock ones in the program
                       all music...the same
                       min slides.....?...simply enough to tell me a complete story in the time allotted
                       A new transition between each slide is required
                       make it fun and entertaining
                 Due ????? evening 10pm....emailed to murphyk2@gcsnc.com

Quiz 1.01-1.05 - 2nd block

Friday, March 27, 2015 A simple Yeah will suffice

QUOTABLE

                                                                     
ACT Question of the day 
SAT Question of the day

                                                                   

SEMII

You should have outlined:

1.13,.12,.11,.10,.09,.07,.06,.05,.04,.03,.02,.01

 We will be slowly working backwards until you have finished all of Obj 1 - either with guided notes or with a semi-formal outline of each.  Due date:    end of the month - emailed to murphyk2@gcsnc.com

Quiz on Friday 1.09-1.13 - 5 questions

March Sandwichness Bracket


Different, interesting take on the same


Nostalgia sells, even for basketball...bridging of two camps...a beautiful carryover


Jaguar....high wire?


The Making of a brand

                                                                      

MARKETING (2ND/3RD) 

Pricing Project -  check the dates and put them in your calendar.  This next grade will be based on you turning it in on time. - I  WILL NOT REMIND YOU

March Sandwichness Bracket


Different, interesting take on the same

Brand is also about it's legacy, present, and HiStOrY
Jaguar....high wire?

The Making of a brand

1st 30 of class:
Powtoons.com - today you will sign in and explore for the first 5 of class....let's make sure you can access from school.
the assignment
             Develop a 45 sec/1 min powtoon describing your brand.
                       all pictures must be from the stock ones in the program
                       all music...the same
                       min slides.....?...simply enough to tell me a complete story in the time allotted
                       A new transition between each slide is required
                       make it fun and entertaining
                 Due ????? evening 10pm....emailed to murphyk2@gcsnc.com

Thursday, March 26, 2015 Is it getting hot in here? or is it just me?

QUOTABLE

Active listening

The kind of listening we're trained to do in school and at work is passive listening. Sit still. Get through it. Figure out what's going to be on the test and ignore the rest. Your eyes can glaze over, but don't let it show. Try not to nod off. People are talking, and they'd like the illusion of listening to accompany that. Don't interrupt.
Passive listening is letting the other person talk.
Active listening, on the other hand, requires that you interrupt when you need a clarification, and it requires that you ask a truly difficult question when the speaker is finished.
If it's worth listening to, it's worth questioning until you understand it.

                                                                     
ACT Question of the day 
SAT Question of the day

                                                                   

SEMII

You should have outline

1.12

1.11

1.10 thus far.

Begin work on 1.09 - first ten of class 

1.08 as you get to it...and on and on and on, etc

 We will be slowly working backwards until you have finished all of Obj 1 - either with guided notes or with a semi-formal outline of each.  Due date:    end of the month - emailed to murphyk2@gcsnc.com

A whole new ball game

Is a sponsorship worth it?

Quiz on Thursday 1.08-1.11 - 5 questions

                                                                      

MARKETING (2ND/3RD) 

Pricing Project -  check the dates and put them in your calendar.  This next grade will be based on you turning it in on time. - I  WILL NOT REMIND YOU

El Diablo, new product for a growing population segment


Cute...with animals...adopt now!

Novel..OK Go

Just because I like it...interactive


But is it selling out?  not when it is OK Go

Dress code?

cheating scandal

Cheers!

Kim Jon Il - the Brand

1st 30 of class:
Powtoons.com - today you will sign in and explore for the first 5 of class....let's make sure you can access from school.
the assignment
             Develop a 45 sec/1 min powtoon describing your brand.
                       all pictures must be from the stock ones in the program
                       all music...the same
                       min slides.....?...simply enough to tell me a complete story in the time allotted
                       A new transition between each slide is required
                       make it fun and entertaining
                 Due ????? evening 10pm....emailed to murphyk2@gcsnc.com

Wednesday, March 25, 2015 My iPhone is charged, but why do I feel so tired?

QUOTABLE

Seth Godin post on Customer Service....long, but worthy

                                                                     
ACT Question of the day 
SAT Question of the day

                                                                   

SEMII

You should have outline

1.12

1.11

1.10 thus far.

Begin work on 1.09 - first ten of class 

1.08 as you get to it...and on and on and on, etc

 We will be slowly working backwards until you have finished all of Obj 1 - either with guided notes or with a semi-formal outline of each.  Due date:    end of the month - emailed to murphyk2@gcsnc.com

1.13 as time allows

PSA - anew - Kia
Audi, over the top
Cultural brand....the Culture of Football(soccer)
One of the most gumption filled ads in a while....Goliath, we are coming!
On the other side...not just a brand....but a lifestyle....that is our goal


Quiz on Thursday 1.08-1.11 - 5 questions

                                                                      

MARKETING (2ND/3RD) 

Pricing Project -  check the dates and put them in your calendar.  This next grade will be based on you turning it in on time. - I  WILL NOT REMIND YOU

2.06 finished...what is next?


One of the most gumption filled ads in a while....Goliath, we are coming!

On the other side...not just a brand....but a lifestyle....that is our goal
New crap to buy!
PSA - anew - Kia
Audi, over the top

Cultural brand....the Culture of Football(soccer)

Powtoons.com - today you will sign in and explore for the first 5 of class....let's make sure you can access from school.
the assignment
             Develop a 45 sec/1 min powtoon describing your brand.
                       all pictures must be from the stock ones in the program
                       all music...the same
                       min slides.....?...simply enough to tell me a complete story in the time allotted
                       A new transition between each slide is required
                       make it fun and entertaining
                 Due ????? evening 10pm....emailed to murphyk2@gcsnc.com

Tuesday, March 24, 2013 Well on our journey, we seem to have encountered a wrinkle

QUOTABLE

Of course it's difficult...

What is it about?  tell me here. (all classes)

                                                                     
ACT Question of the day 
SAT Question of the day

                                                                   

SEMII

You should have outline

1.12

1.11

1.10 thus far.

Begin work on 1.09 - first ten of class 

1.08 as you get to it...and on and on and on, etc

 We will be slowly working backwards until you have finished all of Obj 1 - either with guided notes or with a semi-formal outline of each.  Due date:    end of the month - emailed to murphyk2@gcsnc.com

  Let's open 1.12 and continue
1.13 as time allows



For fun and a bit of humor
Carl Jr....advertising measurement


Quiz on Tuesday 1.08-1.11 - 5 questions - Push off for a day.....study for a bit in addition to your outlines

                                                                      

MARKETING (2ND/3RD) 

Pricing Project -  check the dates and put them in your calendar.  This next grade will be based on you turning it in on time. - I  WILL NOT REMIND YOU

In the midst of 2.06 and friends...cont



For fun and a bit of humor
Look how cool I am...I can use a new app
Changes of thought in the workplace
I love safety videos
more safety videos
Dirty Dancing...best left to the pros...insurance for the rest of us
Brand revisited - KFC

Powtoons.com
the assignment
             Develop a 45 sec/1 min powtoon describing your brand.
                       all pictures must be from the stock ones in the program
                       all music...the same
                       min slides.....?...simply enough to tell me a complete story in the time allotted
                       A new transition between each slide is required
                       make it fun and entertaining
                 Due Monday evening 10pm....emailed to murphyk2@gcsnc.com

Monday, March 23, 2015 Is it Monday already? I guess so. The Blogspot say it is true!

QUOTABLE

                                                                     
ACT Question of the day 
SAT Question of the day

                                                                   

SEMII

Topic of the Day Continued

    You thought of a couple of questions and you asked the people of your lunch.

     What was the demographic breakdown?

     What Question did you ask?

      What were the results?

 You should have outlined

1.12

1.11

1.10 thus far.

Begin work on 1.09 - first ten of class

 We will be slowly working backwards until you have finished all of Obj 1 - either with guided notes or with a semi-formal outline of each.  Due date:    end of the month.

Rolling Stone - just rolled through a big stinking pile of ....

Data, Data, data, got your data right here!

J&J - data for the masses
More data - March Madness
Data invading our lives...in Kansas City, MO
 Let's open 1.12 and continue

Quiz on Tuesday 1.08-1.11 - 5 questions

                                                                      

MARKETING (2ND/3RD) 

Pricing Project -  check the dates and put them in your calendar.  This next grade will be based on you turning it in on time. - I  WILL NOT REMIND YOU

In the midst of 2.06 and friends

Data, Data, data, got your data right here!
J&J - data for the masses
More data - March Madness
Data invading our lives...in Kansas City, MO

Brand

Powtoons.com
an intro

Friday, March 20, 2015 Rest for the weary, but not for the wicked....or maybe the other way around....it's Friday afterall.

QUOTABLE

                                                                     
ACT Question of the day 
SAT Question of the day

                                                                   

SEMII

Topic of the day:

The "WHY" behind it all.  Why do students go to games?

As a class, we need one/two questions to ascertain the why.

During lunch, you will ask 10 people each this Question and write their answers.

Bring to class on Monday.

Pleas segment the market! 

 

The role of the buying center 

Research Paper - elements 

Buying Center Case Study

Finish outlining 1.11 Sponsorships and then go to 1.10 and do the same

 We will be slowly working backwards until you have finished all of Obj 1 - either with guided notes or with a semi-formal outline of each.  Due date:    end of the month.

Mansomer - Buying center roles are changing


 Let's open 1.12 and begin

Quiz on Tuesday 1.08-1.11 - 5 questions

ccpi.gtcc.edu

                                                                      

MARKETING (2ND/3RD) 

Pricing Project -  check the dates and put them in your calendar.  This next grade will be based on you turning it in on time. - I  WILL NOT REMIND YOU

        2.01 & 2.03 vocab test - 15 terms


2.03 Quiz on Friday  - only 2.03 material

We begin 2.06 next!



Like a moth to a flame, so too are the brands to a social event....March Madness

Homeaway

Thursday, March 19, 2015 Looking good on a Thursday!....and Friday!....and most in fact, most days that I think about it.

QUOTABLE

The difference between commitment and technique

We spend way too much time teaching people technique. Teaching people to be good at flute, or C++ or soccer.
It's a waste because the fact is, most people can learn to be good at something, if they only choose to be, if they choose to make the leap and put in the effort and deal with the failure and the frustration and the grind.
But most people don't want to commit until after they've discovered that they can be good at something. So they say, "teach me, while I stand here on one foot, teach me while I gossip with my friends via text, teach me while I wander off to other things. And, sure, if the teaching sticks, then I'll commit."
We'd be a lot more successful if organized schooling was all about creating an atmosphere where we can sell commitment (and where people will buy it). A committed student with access to resources is almost unstoppable.
Great teachers teach commitment.

  - Seth Godin

                                                                     
ACT Question of the day 
SAT Question of the day

                                                                   

SEMII

You need to begin thinking of what type of MIM project you wish to pursue.  Something related to the school, clubs, sports - but more so about participation in such things.

Today we continue to understand surveys...

1.11 - Sponsorships...still

Open 1.11 - since there are no 1.10 guided notes.  take the first 10 of class and outline 1.11

:)

We will be slowly working backwards until you have finished all of Obj 1 - either with guided notes or with a semi-formal outline of each.  Due date:    end of the month.

PSA's can be powerful....think about what we are really doing....we, as marketers, are changing the ideals, perceptions, lives of those we influence.

What's in a name? 

Superhero powers? 

Not all attempts are good attempts

ccpi.gtcc.edu

                                                                      

MARKETING (2ND/3RD) 

Pricing Project -  check the dates and put them in your calendar.  This next grade will be based on you turning it in on time. - I  WILL NOT REMIND YOU

2.03 Vocab Today! (will be combined with 2.01 vocab (15 total)
             
Scatter for 3,2,1 point.  We being in 5 minutes!

        2.01 & 2.03 vocab test - 15 terms


2.03 Quiz on Friday  - only 2.03 material

We begin 2.06 next!

What types of survey questions are there?....hint....go look it up!

PSA's can be powerful....think about what we are really doing....we, as marketers, are changing the ideals, perceptions, lives of those we influence.

     another PSA

     more PSA

What's in a name? 

Superhero powers? 

Not all attempts are good attempts