"You
look ridiculous in that outfit"
This is always the case.
Something new is always used first by people who are willing to look ridiculous, at least for a few minutes.
Every once in a while, we adopt something because it's truly a better technology, a new taste sensation, a productivity shortcut that pays for itself regardless of what people think of it.
But most of the time, culture moves forward on the basis of a simple question:
"Do people like me do something like this?"
If the answer is 'no', most of us wait.
And so, new fashions (of all sorts) come from unexpected places, not from the arbiters of what's correct. Cameron Diaz and George Clooney aren't showing us new ways to dress, and Thomas Keller isn't inventing brand new cuisine. The people who go first have a different agenda than the standard-setters.
Marketing
We have done
3.01 - PSM
3.03 - Brand
3.02 - Competitive Advantage
3.04 - Pricing
3.05 - Channels
Marketing Management
4.01 - Channel Management
4.02 - Behavorial theories/management theories
4.03 - Prospecting
4.04 - Customer Personalities
Who can tell me what motivational theory does the Quotable dictate?
For these last two....channel management
Vocab 4.01/4.02 - 20 terms
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