Quotable
No
is essential
If you believe that you must keep your promises, overdeliver and treat every commitment as though it's an opportunity for a transformation, the only way you can do this is to turn down most opportunities.
No I can't meet with you, no I can't sell it to you at this price, no I can't do this job justice, no I can't come to your party, no I can't help you. I'm sorry, but no, I can't. Not if I want to do the very things that people value my work for.
No is the foundation that we can build our yes on.
Marketing
Review!!!!3.01 - basically a quiz, but still a review!
Let's Finish Obj 3
3.01a
3.01b
3.01c
3.01d
Now, let's begin 3.03 - basic review of Brand (that we took forever on!!!!
Jumping back to 3.02 for Competitive Advantage
Marketing Management
4.02
any questions?
Great video about the power of MIM and CRM (MIM is the collection and CRM is the application)
CRM Trust - Lewinsky and Clinton - and the trust will never be repaired
A bank that breaks up with you? Yes, it can happen
A more in depth article, but of the same type....
Now think about CRM, Customer Relationship Management and how these examples could play havoc with that relationship. Trust is gone and what now? Where does one go?
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