5/30 one week more!

Quotable

The tyranny of lowest price

Lowering the price is a one-directional, single-axis choice. Either it's cheaper or it's not.

At first, the process of lowering your price involves smart efficiencies. It forces hard choices that lead to better outcomes.

Over time, though, in a competitive market, the quest for the bottom leads to brutality. The brutality of harming your suppliers, the brutality of compromising your morals and your mission. Someone else is always willing to go a penny lower than you are, and to compete, your choices get ever more limited.

The problem with the race to the bottom is that you might win. Even worse, you might come in second.

To cut the price a dollar on that ebook or ten dollars on that plane ticket (discounts that few, in the absence of comparison, would notice very much) you have to slash the way things are edited, or people are trained or safety is ensured. You have to scrimp on the culture, on how people are treated. You have to be willing to be less caring or more draconian than the other guy.

Every great brand (even those with low prices) is known for something other than how cheap they are.

Henry Ford earned his early success by using the ideas of mass production and interchangeable parts in a magnificent race to the most efficient car manufacturing system ever. But then, he and his team learned that people didn't actually want the cheapest car. They wanted a car they could be proud of, they wanted a car that was a bit safer, a bit more stylish, a car built by people who earned a wage that made them contributors to the community.

In the long run, to be the cheapest is a refuge for people who don't have the flair to design something worth paying for, who don't have the guts to point to their product or their service and say, "this isn't the cheapest, but it's worth it."

Marketing

We have done

3.01 - PSM

3.03 - Brand

3.02 - Competitive Advantage

3.04 - Pricing 

3.05 - Channels

4.01   Promotion

4.02 - Promotional Channels

4.03 - MIM

4.04 - Marketing Research
4.05 - Marketing Research Cont
4.06 - Data Collection

 

 

 

Bonus Others

ACT Question of the day

SAT Question of the day

                                                                                                                            

Marketing Management  

4.01 - Channel Management

4.02 - Behavorial theories/management theories

4.03 - Prospecting

4.04 - Customer Personalities

5.01 - Promotion

5.02 - Stress Management

5.03 - Public Relations

5.04 - Trade Shows and Conventions
5.05 - Promotion

6.01 - Cost/Profit Relationship

5/29/2014 Thursday....just Thursday

Quotable

What got you here...

Without a doubt, your hard work in test prep led to better SAT scores, which got you into college. It's not clear, though, that SAT prep skills are going to help you ever again.

I know that all those years of practicing (8 hours a day!) got you plenty of praise and allowed you to reach a high level on the bassoon. It's not clear, though, that practicing even more is going to be the thing that takes your career where you want it to go.

Of course you needed a very special set of skills to raise all that money for your company. But now, you've raised it. Those same skills aren't what you need to actually build your company into something that matters, though.

Successful people develop a winning strategy. It's the work and focus and tactics that they get rewarded for, the stuff they do that others often don't, and it works. Until it doesn't.

When times get confusing, it's easy to revert to the habits that got you here. More often than not, that's precisely the wrong approach. The very thing that got you here is the thing that everyone who's here is doing, and if that's what it took to get to the next level, no one would be stuck.

Marketing

We have done

3.01 - PSM

3.03 - Brand

3.02 - Competitive Advantage

3.04 - Pricing 

3.05 - Channels

4.01   Promotion

4.02 - Promotional Channels

4.03 - Supplemental

4.04 - Marketing Research
4.05 -

Promotion - McDonald's Monopoly Game/Money

Coke....PSM....packaging

UPS, What can brown do for you....er.....no, We [heart] logistics....no, how about....just read it!

Another coke one

Great promotion!

Snapchat CEO Apologizes for 'Idiotic' E-Mails From Frat Days

                              

Bonus Others

ACT Question of the day

SAT Question of the day

                                                                                                                            

Marketing Management  

4.01 - Channel Management

4.02 - Behavorial theories/management theories

4.03 - Prospecting

4.04 - Customer Personalities

5.01 - Promotion

5.02 - Stress Management

5.03 - Public Relations

5.04 - Trade Shows and Conventions
5.05 -

5/28/2014 Our time is fleeting....sniff sniff

Quotable

To be seen

A recent article outlines how NFL cheerleaders are paid less than minimum wage, disrespected and treated quite poorly. So why do they put up with this lousy behavior?

In many ways, the appeal is an extension of what we were taught in high school. To be seen, to be noticed, to be picked. Even more than that, it's part of the human condition: To be part of something, in a small way, to matter.

Despite the obvious inequity of working for free for billionaires to celebrate players paid millions on behalf of advertisers earning even more, despite the conditions and the insults, people keep trying out to be picked by the team. For now.

The shift that's happening due to the long-tail open nature of new media, though, is that it's easier than ever to pick yourself and to be seen (even if it's not on national TV). It's easier than ever to start your own dance troupe, to build a group that will travel to cheer enthusiastically, for hire. It's easier than ever for anyone to be seen in videos or heard in podcasts or read online.

The fascinating lesson about human nature is that people aren't always driven by a rational analysis of work as an exchange of labor for cash. We want to be seen and we seek to belong. It's a shame when an organization takes advantage of that and treats people unfairly.

When we offer people a chance to matter and to be seen, we have the chance to offer them something magical. 

Marketing

We have done

3.01 - PSM

3.03 - Brand

3.02 - Competitive Advantage

3.04 - Pricing 

3.05 - Channels

4.01   Promotion

4.02 - Promotional Channels

4.03 - Supplemental

4.04 - Marketing Research cont
4.05 -

One time zone - ESPN

WTC - Price

iPhone6 consumer advice

Stealing your audience...one member at a time

Media Channels

Liquipel.....hahaha

Promotion - McDonald's Monopoly Game/Money

Bonus Others

ACT Question of the day

SAT Question of the day

                                                                                                                            

Marketing Management  

4.01 - Channel Management

4.02 - Behavorial theories/management theories

4.03 - Prospecting

4.04 - Customer Personalities

5.01 - Promotion

5.02 - Stress Management

5.03 - Public Relations

5.04 - Trade Shows and Conventions....Getting out the word cont
5.05 -

5/27/2014 - A long weekend and a short week, add Mr Murphy for a perfect week.

Quotable

Three kinds of advertising

Direct response ads pay for themselves (at least they do when they work). Socially acceptable paid-for interruption leads to response, and the response (a sale, generally) generates revenue and you can run the ad again. Google's business is driven by direct response advertising.

Trust ads are generally unmeasurable. "I've heard of these guys, somewhere." Without consciously realizing it, we often choose to do business with the familiar, and ads increase familiarity. Particularly the right ad that runs in the right place. This is old school advertising, the first kind that appeared on TV. This is advertising that tells a story, advertising about belief, not necessarily action.

Demand enhancement ads remind us that on a hot day, we'd like a cold drink. They are ads designed to tickle and provoke, to increase the number of people in the market for what it is you sell. This is the best kind of billboard, the one that says, "next exit."

Every once in a while, an ad does all three things, but that's a foolish thing to hope for. Budget appropriately, because the very worst thing you can do with an ad is spend too little--it will get you the same results as spending nothing.

Marketing

We have done

3.01 - PSM

3.03 - Brand

3.02 - Competitive Advantage

3.04 - Pricing 

3.05 - Channels

4.01   Promotion

4.02 - Promotional Channels

4.03 - Supplemental

4.04 - Marketing Research

 Chipotle....a new concept....or two?
Grocery Shopping....with a little help from my friends
Banana Boat Protection.....note the target audience
Interactivity - Becks

Bonus Others

ACT Question of the day

SAT Question of the day

                                                                                                                            

Marketing Management  

4.01 - Channel Management

4.02 - Behavorial theories/management theories

4.03 - Prospecting

4.04 - Customer Personalities

5.01 - Promotion

5.02 - Stress Management

5.03 - Public Relations

5.04 - Trade Shows and Conventions....Getting out the word

5/23/2014 Senior picnic....watch out for Yogi Bear

http://en.wikipedia.org/wiki/Yogi_Bear






Quotable

Marketing

 

We have done

3.01 - PSM

3.03 - Brand

3.02 - Competitive Advantage

3.04 - Pricing 

3.05 - Channels

 

4.01   Promotion

4.02 - Promotional Channels

 

Promotional Channels//////have a message, deliver it fast!

 

A Show Sale????  How wonderful! - note the delivery method for the message

 

Personal Selling

 

Barbie....brand building

 

Bonus Others

ACT Question of the day

SAT Question of the day

 

 

                                                                                                                            

Marketing Management  

4.01 - Channel Management

4.02 - Behavorial theories/management theories

4.03 - Prospecting

4.04 - Customer Personalities

5.01 - Promotion

 

Big Quiz Monday

5/22/2014 A picture for your thoughts

Quotable

Your choice

Habits are a choice

Giving is a choice

Reactions are a choice

Ideas are a choice

Connections are a choice

Reputation is a choice

The work is a choice

Words are a choice

Leading is a choice

No one can be responsible for where or how we each begin. No one has the freedom to do anything or everything, and all choices bring consequences. What we choose to do next, though, how to spend our resources or attention or effort, this is what defines us.

Marketing

 

We have done

3.01 - PSM

3.03 - Brand

3.02 - Competitive Advantage

3.04 - Pricing 

3.05 - Channels

 

4.01   Promotion

4.02 - Promotional Channels

http://live.wsj.com/video/new-mcdonald-mascot-happy-joins-long-strange-roster-of-pitch-creatures/2A6C9AF1-1535-4F6D-AFC6-A10F83FFCC50.html?mod=trending_now_video_4#!2A6C9AF1-1535-4F6D-AFC6-A10F83FFCC50
 

Price Check at Amazon    

 

 

Bonus Others

ACT Question of the day

SAT Question of the day

 

 

                                                                                                                            

Marketing Management  

4.01 - Channel Management

4.02 - Behavorial theories/management theories

4.03 - Prospecting

4.04 - Customer Personalities

5.01 - Promotion

 

Big Quiz Tomorrow

5/21/2014 .....I know it's Wednesday, but it is time to wake up!

Quotable

The benefit of the doubt

Wouldn't it be nice if your work stood on its own?

That design, that bit of writing, that piece of craft--what if what you did was judged solely on the merits, if the people engaging with your work saw it for precisely what it was...

Or consider the doctor, able to heal people merely by providing precisely the right treatment on just the right day.

Or the lawyer, winning the case because she presented the most cogent, rational argument.

Doesn't work that way.

The crowd likes the songs from the singer they came to hear, not the unknown opening act. The patient responds to medicine when he believes in the doctor who prescribes it. The client is far more likely to applaud your work if he's already put down a big, non-refundable deposit.

A huge part of making our work more effective is creating the environment where we will be given the benefit of the doubt. Often, creating this environment is at least as important as the work itself.

The benefit to both sides is huge. Doubt is the project killer, and investing in diminishing that doubt is time well spent.

Marketing

 

We have done

3.01 - PSM

3.03 - Brand

3.02 - Competitive Advantage

3.04 - Pricing 

3.05 - Channels

 

4.01   Promotion

 

1st Block -              

85148336083

 

4th Block-

     85150036083

http://live.wsj.com/video/new-mcdonald-mascot-happy-joins-long-strange-roster-of-pitch-creatures/2A6C9AF1-1535-4F6D-AFC6-A10F83FFCC50.html?mod=trending_now_video_4#!2A6C9AF1-1535-4F6D-AFC6-A10F83FFCC50
 

    

Bonus Others

ACT Question of the day

SAT Question of the day

 

 

                                                                                                                            

Marketing Management  

4.01 - Channel Management

4.02 - Behavorial theories/management theories

4.03 - Prospecting

4.04 - Customer Personalities

 

Big Quiz Tomorrow

5/20/2014 Tuesday.....can't really say much more beyond that

Quotable

Small differences, looming large

As we get more technologically advanced, more civilized and more refined, differences get smaller.

The Nikon SLR was in a different universe than the Instamatic. Just about anyone could instantly see the differences between pictures taken with these cameras. Taking pictures for online use with the Sony RX1 and the 80% less Canon pocket camera--not so much.

The rough peasant wine available on your table at a local restaurant was a totally different experience than a vintage Burgundy. Thirty years after that vacation, it's pretty tough (in a blind tasting) to tell the difference between a bottle that costs ten dollars at the local store and one that costs $200...

The speed difference between a Mac IIfx and a Commodore 64 was no contest. One was for professionals, one was a game for kids. Today, there's no dramatic functional difference for most users between the speed of the cheap Android tablet and the Mac Pro.

But of course, for those that care, the difference matters more than ever. For those that care, the premium available to be paid for a better camera, wine or computer is actually far greater than it ever was before.

As the differences get smaller, the purely functional reasons for premium goods fade away, and instead they are purchased for the reason we've always purchased luxury goods: because of how they make us feel, not because of what they actually do. The fur coat is not warmer than the down jacket, it's merely harder to acquire.

Marketing

 

We have done

3.01 - PSM

3.03 - Brand

3.02 - Competitive Advantage

3.04 - Pricing 

3.05 - Channels

 

4.01   Promotion

 

 

Bonus Others

ACT Question of the day

SAT Question of the day

 

 

                                                                                                                            

Marketing Management  

4.01 - Channel Management

4.02 - Behavorial theories/management theories

4.03 - Prospecting

4.04 - Customer Personalities

 

 

 

5/19/2014 Monday......three weeks left.....and it will be gone in a flash!!!!!!!!!!!

Quotable

The proven way to add value

Do extremely difficult work.

That seems obvious, right? If you do something that's valued but scarce because it's difficult, you're more likely to be in demand and to be compensated fairly for what you do.

The implication is stunning, though: When designing a project or developing a skill, seek out the most difficult parts to master and contribute. If it's easy, it's not for you.

Marketing

 

We have done

3.01 - PSM

3.03 - Brand

3.02 - Competitive Advantage

3.04 - Pricing 

3.05 - Channels

 

4.01   open and pre-read

 

 

Bonus Others

ACT Question of the day

SAT Question of the day

 

 

                                                                                                                            

Marketing Management  

4.01 - Channel Management

4.02 - Behavorial theories/management theories

4.03 - Prospecting

4.04 - Customer Personalities

 

 

 

 

 Vocab 4.01/4.02 - 20 terms

5/16/2014 Friday, Blessed Friday....and another great opportunity to study!

Quotable

"You look ridiculous in that outfit"

This is always the case.

Something new is always used first by people who are willing to look ridiculous, at least for a few minutes.

Every once in a while, we adopt something because it's truly a better technology, a new taste sensation, a productivity shortcut that pays for itself regardless of what people think of it.

But most of the time, culture moves forward on the basis of a simple question:

"Do people like me do something like this?"

If the answer is 'no', most of us wait.

And so, new fashions (of all sorts) come from unexpected places, not from the arbiters of what's correct. Cameron Diaz and George Clooney aren't showing us new ways to dress, and Thomas Keller isn't inventing brand new cuisine. The people who go first have a different agenda than the standard-setters.

Marketing

 

We have done

3.01 - PSM

3.03 - Brand

3.02 - Competitive Advantage

3.04 - Pricing

 

3.05 - Channels

 

Public Relations Nightmare

 

PSM - Keys

 

Distribution 

 

Distribution #2 - Makeup

 

 

Bonus Others

ACT Question of the day

SAT Question of the day

 

 

                                                                                                                            

Marketing Management  

4.01 - Channel Management

4.02 - Behavorial theories/management theories

4.03 - Prospecting

4.04 - Customer Personalities

 

Who can tell me what motivational theory does the Quotable dictate?

 

 

Public Relations Nightmare

 

Distribution

 

Distribution #2

For these last two....channel management

 

 Vocab 4.01/4.02 - 20 terms

4/15/2014 I think they call it Throwback Thursday.......since we didn't finish what we started yesterday.....let's try it again with a repeat.

Quotable

Good advice...

is priceless. Not what you want to hear, but what you need to hear. Not imaginary, but practical. Not based on fear, but on possibility. Not designed to make you feel better, designed to make you better.

Seek it out and embrace the true friends that care enough to risk sharing it.

I'm not sure what takes more guts—giving it or getting it.

Marketing

 

We have done

3.01 - PSM

3.03 - Brand

3.02 - Competitive Advantage

 

3.04 - What's in a price

 

 

 

PSM - in commercial - Twix

Bonus Others

ACT Question of the day

SAT Question of the day

 

 

                                                                                                                            

Marketing Management  

4.01 - Channel Management

4.02 - Behavorial theories/management theories

4.03 - Prospecting

 

Oral quiz......yeah!

Rules for oral quiz - 

          All names are in the box.  A name is selected.

          All questions are in a different box (the same ones we went over yesterday)

          Person chosen as first has first dibs (luck of the draw)on the questions.

          Lucky number 1 draws another name.

          Repeat

5/14/14 Wednesday...Halfway there!

Quotable

 

Emotional handwashing

Emotions are far more contagious than any disease. A smile or a panic will spread through a group of people far faster than any virus ever could.

When you walk into the office or a negotiation, then, wash your bad mood away before you see us. Don't cough on us, don't sneeze on us, sure, but don't bring your grouchiness, your skepticism or your fear in here either. It might spread.

 

(apathy...senioritis)

Marketing

 

We have done

3.01 - PSM

3.03 - Brand

3.02 - Competitive Advantage

 

3.04 - What's in a price

 

 

 

PSM - in commercial - Twix

Bonus Others

ACT Question of the day

SAT Question of the day

 

 

                                                                                                                            

Marketing Management  

4.01 - Channel Management

4.02 - Behavorial theories/management theories

4.03 - Prospecting

 

Oral quiz......yeah!

  

 

 

 

5/13/14 An apple a day....means nothing if you dont like apples

Quotable

 

No is essential

If you believe that you must keep your promises, overdeliver and treat every commitment as though it's an opportunity for a transformation, the only way you can do this is to turn down most opportunities.

No I can't meet with you, no I can't sell it to you at this price, no I can't do this job justice, no I can't come to your party, no I can't help you. I'm sorry, but no, I can't. Not if I want to do the very things that people value my work for.

No is the foundation that we can build our yes on.

Marketing

3-D printing camp - offered through GTCC and GCS over the summer

 

Review!!!!3.01 - basically a quiz, but still a review!

 

Let's Finish Obj 3

     3.01a

     3.01b

     3.01c

     3.01d

Now, let's begin 3.03 - basic review of Brand (that we took forever on!!!!

 

Jumping back to 3.02 for Competitive Advantage

 

 

 

http://consumerist.com/2014/05/08/kashis-all-natural-labeling-to-end-after-kelloggs-agrees-to-5m-settlement/

 

 Referent Power....Apple buying Beats?

Bonus Others

ACT Question of the day

SAT Question of the day

 

 

                                                                                                                            

Marketing Management  

 

 

 

Quickly....Let's try again!  4.01 & 4.03

 

4.01 notes....if you contributed

 

4.02
 

 

 

 

any questions?
Great video about the power of MIM and CRM (MIM is the collection and CRM is the application)
CRM Trust - Lewinsky and Clinton   - and the trust will never be repaired
A bank that breaks up with you?  Yes, it can happen
A more in depth article, but of the same type....
Now think about CRM, Customer Relationship Management and how these examples could play havoc with that relationship.  Trust is gone and what now?  Where does one go?

Monday.....only less than not quite exactely 4 weeks remaining....and if you are absent one of those days, it is like a holiday...hahahahahha

Over the weekend scoreboard:

Women's soccer - they won!!!

Men's Lacrosse - yeah, they won too!

Track and field did well too!

 Women's softball - onward to state tourney!

 

Quotable

Cognitive load

 

While reading this sentence, hum your favorite pop tune while writing down the first 15 prime numbers, in order.

Those are three tasks, easy to do separately, basically impossible to do at the same time. If you try, you'll just end up slicing each one into little bits and alternating, almost certainly decreasing the speed and quality of work of each.

Cognitive load slows us down, distracts us and diminishes the quality of the work we do.

We can certainly handle some distraction, in fact, in many cases, a little distraction actually makes things better. Going for a walk, for example, can prompt better ideation than sitting in a dark, silent room might.

The key question for anyone designing software, highways or educational settings is whether or not they are choosing to add productive distraction to our cognitive load.

And for those that seek to be productive, realize that you have a choice about what tools and inputs you're willing to adopt or be distracted by. It's up to you.

 

(so yes, I was wrong, you can multitask.....my bad)

 

Marketing

3-D printing camp - offered through GTCC and GCS over the summer

Let's begin Obj 3

     3.01a

     3.01b

     3.01c

     3.01d

     3.01 Stages of the PLC

http://consumerist.com/2014/05/08/kashis-all-natural-labeling-to-end-after-kelloggs-agrees-to-5m-settlement/

 

Yes, we are going into warp drive!

 

Open up 3.01 Guided notes....everyone is now responsible for them....no, no grade, unless you don't do them. Do a split screen so you can follow along.

 

 Referent Power....Apple buying Beats?

Bonus Others

ACT Question of the day

SAT Question of the day

 

 

                                                                                                                            

Marketing Management  

 

 

4.01

 

Quickly....two minutes

 

what did you find of interest? 

 

Look, your own notes!!!!! Call it a worksheet and we can continue

Chris Gaines.......Slide 6 - read the "History" only three paragraphs

any time left becomes yours to study ahead

 

 

 

any questions?
Great video about the power of MIM and CRM (MIM is the collection and CRM is the application)
CRM Trust - Lewinsky and Clinton   - and the trust will never be repaired
A bank that breaks up with you?  Yes, it can happen
A more in depth article, but of the same type....
Now think about CRM, Customer Relationship Management and how these examples could play havoc with that relationship.  Trust is gone and what now?  Where does one go?