4/15/2014 Tuesday, er, Friday, ER.......happy Spring Break

Quotable

Trust and attention, the endless dance

The two scarce elements of our economy are trust and attention.
Trust is scarce because it's not a simple instinct and it's incredibly fragile, disappearing often in the face of greed, shortcuts or ignorance.
And attention is scarce because it doesn't scale. We can't do more than one thing at a time, and the number of organizations and ideas that are competing for our attention grows daily.
The dance happens because often, it seems as though we need to trade trust in exchange for attention. We have to rely on gimmicks, or overpromise and hype in order to get people to, "look at me!" And of course, the dance happens because once attention is attained, asking for trust merely slows things down. The most viral ideas ask for nothing more than a click from your mouse, a share, more attention gained.
And so we find trusted brands and individuals rarely on the top of the attention list. And those that pay the price to grab some momentary attention almost always do it at the cost of trust.

Marketing

2.06

 

8 questions covering 2.01 - 2.05

1st Block

84827935054

 

4th Block

84829135054

 
RA - 84829635054
 

 elements.schools.nc.gov/assessment/guilford

ebooklet.....Thinking about placebos - Seth Godin

The assignment - Bonus one to begin the new 9 weeks.  Due the monday we return from the abbreviated spring break.  1 page as to Seth Godin's intent of the ebooklet above.  Worth 10 test points

Vocab Tuesday upon return 2.06

 

 

 

 

Bonus Others

ACT Question of the day

SAT Question of the day

Marketing Management  

 Continue 3.02

 

3.01 test

Vocab upon return  3.02...new nine weeks, everything has a time limit now.  Go over and receive a zero.
10-15 minutes, depending on length.  I will declare prior to assessment.  Includes Quizzes, yes, all quizzes.  bwah ha ha ha ha, er, didn't mean to type that out loud.  my bad!