Marketing
2.05
Quiz on Friday 2.04/2.05
ebooklet.....Thinking about placebos - Seth Godin
Rational v Emotional...all in the context of unsought goods
Promotion - it is all about being a part of the secret, inside the circle, because "you get it" and others will not
Competitive Advantage - Brand Image - Brand Promise
Brand Image #2
Competitive Advantage - Brand Image - Brand Promise
Brand Image #2
Marketing Management
Begin 3.02
Creativity revisited
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