Thursday. May 2, 2013 - Shouldn't it be warmer by now?

Quotable:
Motivation is simple. You eliminate those who are not motivated.
Lou Holtz

Wanting something is not enough. You must hunger for it. Your motivation must be absolutely compelling in order to overcome the obstacles that will invariably come your way.
Les Brown

Motivation is the art of getting people to do what you want them to do because they want to do it.
Dwight D. Eisenhower

Ability is what you're capable of doing. Motivation determines what you do. Attitude determines how well you do it.
Raymond Chandler

Marketing Management
4.01/4.02 vocab today

3.11 Branding gone wrong....taken down....apoligized....we hopefully move on and you still like our brand

3.11 - JC Penney's

Referent Power - with Beyonce'

 

Retake on Obj 3 test

1st - 81898623881

3rd - 81871223881

"Motivation theory is not synonymous with behavior theory. The motivations are only one class of determinants of behavior. While behavior is almost always motivated, it is also almost always biologically, culturally and situationally determined as well." (Maslow, 1943)

 

However, financial extrinsic rewards in the form of salary increases were viewed to have a great positive effect (ibid) This led to the conclusion of that "organizations will reap the greatest benefits by providing freedom and autonomy to pursue an intrinsically rewarding career, while simultaneously providing financial security and stability" (Chen, Ford and Farris, 1999, p. 53)

Kohn (1993) defines organisational incentives as extrinsic motivators, and suggest rewards to be bribes that work only for temporary compliance.

Kohn (1993) suggests rewards to hurt the management-subordinate relationship. This is expressed through flattery, concealing of problems and discourage of risk taking by the subordinate. Furthermore, some subordinates express a need to show that they are more competent than the one giving the rewards. Kohn (1993) concludes that rewards do motivate people, but it only motivates people to pursue rewards. Further, contingent payment system tends to undermine intrinsic motivation. Instead focus should be on intrinsic incentives such as job design, useful feedback, social support and room for self-determination.

3rd Block

ACT Question of the day
SAT Question of the day


Honors Strategic Marketing

a bit of fun.....well, at least to me....decoding the message   A lesson in applying and extrapulation - Ordeal by Cheque

MEdia - Chap 15 - an infographic

 

Advertising Appeals and Executions