Wednesday, May 29, 2013

5/29/2013 Just another Wednesday......but, NO! It is NOT! Almost the Last Wednesday of the 2012-2013 school year!

Quotable


Marketing Management
Great Promotion

Finish 6.02b
Retest!  Good Luck!
1st - 81898625374
3rd - 81871225374
Read for the first 15 minutes - Chap 4
We will go over Chap 4....then the project!
Dale Earnhart - Base  Use Twice
Gem Theater - 472 ft
Music Hall of Fame - 279ft
Fieldcrest/Cannon Textile Museum - 500 ft
NC Research Campus - 384 ft
Piedmont School of Music and Dance - 520 ft
Amtrack Station - 417 ft
HJ Peeler House 900-1000 ft
Oak Tree Coffee Co. - 500-800ft
Luthern Church - 1015 ft
Shaw University Cape Center - 350 ft

Vetern's Park - Sundial

First Baptist Church

Tuesday, May 28, 2013

5/28/2013 Tuesday, yet feels remarkably like a Monday

Quotable


Marketing Management
6.02a/b
 
Retest on Wednesday  - from the last test

 
3rd Block

ACT Question of the day
SAT Question of the day


Honors Strategic Marketing
Dale Earnhart - Base
Gem Theater - 472 ft
Music Hall of Fame - 279ft
Fieldcrest/Cannon Textile Museum - 500 ft
NC Research Campus - 384 ft
Piedmont School of Music and Dance - 520 ft
Amtrack Station - 417 ft
HJ Peeler House 900-1000 ft
Oak Tree Coffee Co. - 500-800ft
Luthern Church - 1015 ft
Shaw University Cape Center - 350 ft
 

Thursday, May 23, 2013

5/24/2013 Friday...finally! Er, I mean, so sad the learning opportunities are closing out for this week

Quotable


#quiet #quotes

I wonder if the opposite is true?


(Complex Decision Making)
Overcoming the impossibility of amazing

If you set your bar at "amazing," it's awfully difficult to start.

Your first paragraph, sketch, formula, sample or concept isn't going to be amazing. Your tenth one might not be either.

Confronted with the gap between your vision of perfect and the reality of what you've created, the easiest path is no path. Shrug. Admit defeat. Hit delete.

One more reason to follow someone else and wait for instructions.

Of course, the only path to amazing runs directly through not-yet-amazing. But not-yet-amazing is a great place to start, because that's where you are. For now.

There's a big difference between not settling and not starting.


Marketing Management
As a special treat to all of the seniors, I will release you during third block to celebrate your seniorness...away from class.
You are welcome!
So, what to do?
Let's learn about franchising.

     http://www.franchise.org/Franchise-News-Detail.aspx?id=52504

 
3rd Block

ACT Question of the day
SAT Question of the day


Honors Strategic Marketing

5/23/2013 Dedicated and True, what a goal in life!

Quotable
George Burns
Marketing Management
1st Block - 81898625181
3rd Block - 81871225181

Tomorrow, all of the seniors can have lunch!
Yeah!!!!!! 
Obj 6 next week.
Vocab for 5 is up.  You may wish to study
 
3rd Block

ACT Question of the day
SAT Question of the day


Honors Strategic Marketing

Wednesday, May 22, 2013

5/22/2013 Jr's and Soph now gone....too bad I mainly teach seniors - hahahahahahahah

Quotable

Let's start with "sorry"


By the time the phone rings, there's already trouble. When that manager is called or this department is reached, it's because someone is disappointed, angry or stuck. Illness, broken promises or a real urgency have led to this new conversation even taking place.

So don't start with, "[Name of company] mumble mumble" as if there's a blank slate just waiting to be written on. There's already a lot of writing on that slate. Don't demand to know the record number or begin with doubt and an edge of dismissal. Be on our team.

"It sounds like we've got a situation on our hands..." is a fine way to disarm the person you're about to talk with. He won't have to spend the first six sentences expressing his anger and urgency, because in less than ten words, you've done it for him. Or perhaps, "I'd like to help, if you'll bring me up to speed..."

It's not easy being on the receiving end of a days'-long parade of blame, but no one said it was easy. We asked you to do it because you're good and because it's important, not because it's fun.

Marketing Management
1st Block - 81898625065
3rd Block - 81871225065

Obj 5.06
Test by Thursday/Friday at latest.
Obj 6 next week.
Retest on Obj 4,3,2,1 Today
Vocab Obj 5.01, 5.05 Maybe Wednesday....if I get the vocab up today, if not, we will push it til later.
3rd Block

ACT Question of the day
SAT Question of the day


Honors Strategic Marketing

Tuesday, May 21, 2013

5/21/2013 Day after Interims....we are still here. Two weeks til exams

Quotable

Levels of marketing magic, the placebo effects of desire


ANTICIPATION: Before the product is released, the true fans are buzzing and speculating and waiting in line. The anticipation is self-reinforcing, a placebo effect of desire.

UTILITY: The album is good, the software is useful, the book changes things. It works better than we hoped. Exceeding expectations pays significant dividends.

REMARK: It's purple. Remarkable. Worth talking about. The word spreads. Ten people tell ten people and suddenly, it's abuzz. Not because of PR or hype, but because the remarkability is built right into the product or service itself. And more people enjoy things that are getting buzzed about.

TRIBE: The core group, the true fans, are even more connected then before. The organization has helped them organize, the product creates a culture, commitments are made, conversations persist, a culture is built. To use something that makes us feel as though we belong is magic indeed.

[repeat]

If this sounds like Apple, Bob Dylan, The Rocky Horror Picture Show, the Dead, gun collectors or Shake Shack, it's not an accident. It's definitely not an accident.


Marketing Management
3rd Block - 81871225065

Obj 5.06
Test by Thursday/Friday at latest.
Obj 6 next week.
Retest on Obj 4,3,2,1 Tuesday
Vocab Obj 5.01, 5.05 Maybe Wednesday....if I get the vocab up today, if not, we will push it til later.
Oreo fans, check out their website....download the song!!!!!!!!! (blocks from school computer....download it from home)
3rd Block

ACT Question of the day
SAT Question of the day


Honors Strategic Marketing

Monday, May 20, 2013

5/20/2013 Interim Day....that means only three weeks more!....also, in all likelyhood, I will call home about your grades too

Quotable

Not since the steam engine has any invention disrupted business models like the Internet. Whole industries including music distribution, yellow-pages directories, landline telephones, and fax machines have been radically reordered by the digital revolution.
John Sununu

Marketing Management
Obj 5.06
5.07 shortly to follow.  Test by Thursday/Friday at latest. 
 
Obj 6 next week.
Retest on Obj 4,3,2,1 Tuesday
Vocab Obj 5.01, 5.05 Maybe Wednesday....if I get the vocab up today, if not, we will push it til later.
 
Oreo fans, check out their website....download the song!!!!!!!!! (blocks from school computer....download it from home)
3rd Block

ACT Question of the day
SAT Question of the day


Honors Strategic Marketing
Chap 13

Tuesday, May 14, 2013

5/14/2013 Tuesday....and everyone is sick at home

Quotable:
Do not take life too seriously. You will never get out of it alive.
Elbert Hubbard
Marketing Management
Obj 4 (4.01/4.02/4.04) plus Obj 3,2,1 material
1st block - 81898624512
3rd Block - 81871224512
Once you finish, please begin reading and outlining Obj 5.01

Monday, May 13, 2013

5/13/2013 Monday! Wow, only a few more of these this school year! Seniors, just a few more until you are responsible...hahahahaha

Quotable:
0808281240172


Talk about feature benefit selling - MacGuyver can name or show a benefit for everything!


Marketing Management
Obj 4 (4.01/4.02/4.04) plus Obj 3,2,1 material - Tuesday
Quiz on 4.02 on Monday. I know, it is a Monday, but you need to have a better relationship with the material before the test
Finish 4.04 today
What chapter???? wel you know what to do....Go!

Google Maps

Thursday, May 9, 2013

5/10/13 False alarm, There are no Zombies. Maybe you should have studied.

Quotable:
Misusing Slang

Marketing Management
Test next week - Obj 4 (4.01/4.02/4.04) plus Obj 3,2,1 material - Tuesday
Quiz on 4.02 on Monday.  I know, it is a Monday, but you need to have a better relationship with the material before the test
Finish 4.04 today
3rd Block

ACT Question of the day
SAT Question of the day


Honors Strategic Marketing
Test 14,15,16 only
Yes, it is over on Document Manager
Essays.....Click Here!

This is Water....

5/9/13 Thursday The Zombies are getting cloaser, forget about studying and RUN!

Quotable:
Fans

Marketing Management
Vocab on 4.01/4.02/4.04 Friday
Test next week - Obj 4 (4.01/4.02/4.04) plus Obj 3,2,1 material
Let's try to finish 4.04
3rd Block

ACT Question of the day
SAT Question of the day


Honors Strategic Marketing
Vocab - Chap 14, 15, 16
Test on 14,15,16 on Friday.

This is Water....

Wednesday, May 8, 2013

Wednesday 5/8/2013 - Live!

Quotable:
Marketing Interview
Marketing Management
Vocab on Thursday  4.04 only
Vocab on 4.01/4.02/4.04 Friday
Test next week - Obj 4 (4.01/4.02/4.04) plus Obj 3 material
 
So what are we doing today?
Open up 4.04 Powerpoint. (we are now on slide 22ish)
 
3rd Block

ACT Question of the day
SAT Question of the day


Honors Strategic Marketing 
You know the drill, Chap 16....chop chop!
 
Vocab warm up!  show me the results.
Vocab pushed to tomorrow....let's discuss the format after the warm up

Slightly different format. - will detail today....but you have to ask.
Test on 14,15,16 on Friday.

Monday, May 6, 2013

5/7/2013 Prepping for college...and finals

Quotable:
University Website
Marketing Management
Vocab on Wednesday. 4.04 only
Vocab on 4.01/4.02/4.04 Thursday
Test on Friday - Obj 4 (4.01/4.02/4.04) plus Obj 3 material
So what are we doing today?
Open up 4.04 Powerpoint.  (we are now on slide 12ish) 
You are now tasked with, not outlining (yet), but rather, reading and highlighting the important parts.
This will count as an easy grade booster. If you talk during this time, I take off points. Many of you will not have points by the end if past behavior it truely indicative to future performance.
20 minutes.....BEGIN!
3rd Block

ACT Question of the day
SAT Question of the day


Honors Strategic Marketing
You know the drill, Chap 16....chop chop!
Vocab on Wednesday, 14,15,16 - yes all.
Slightly different format. - will detail today....but you have to ask.
Test on 14,15,16 on Friday.

5/6/2013 - Levi's Birthday - Come by 4th block and say hi!...PS> He's eleven today!

Quotable:
 HDTV
Marketing Management
Vocab on Wednesday.  4.04 only
Vocab on 4.01/4.02/4.04 Thursday
Test on Friday - Obj 4 (4.01/4.02/4.04) plus Obj 3 material
 
So what are we doing today? 
Open up 4.04 Powerpoint. 
You are now tasked with, not outlining (yet), but rather, reading and highlighting the important parts.
This will count as an easy grade booster.  If you talk during this time, I take off points.  Many of you will not have points by the end if past behavior it truely indicative to future performance.
25 minutes.....BEGIN!
3rd Block

ACT Question of the day
SAT Question of the day


Honors Strategic Marketing
You know the drill, Chap 16....chop chop!
 
Vocab on Wednesday, 14,15,16 - yes all.
Slightly different format. - will detail today....but you have to ask.
 
Test on 14,15,16 on Friday.

Friday, May 3, 2013

5/3/2013 Friday. Wow! What a short week

Quotable:

Blueberry pancakes and battleships


The typical industrial-era organization is like a battleship. Hundreds or thousands of people onboard, and most of them are essential--but most of them aren't actually directly responsible for the work that we hired the battleship to do. Without the fuel people, the navigation team, the folks in the med corps and on and on, it doesn't work.

The battleship can go far, with impact, and change the course of history. While it has exactly one captain, it's the synchronized work of more than a million people (when you think about all the machinists and support folks back home) and it works. It does what we ask it to do.

One more thing about the people on the battleship: just about everyone has a punchlist, an itemized inventory of what they need to get done. And many of them are rewarded for doing that set of tasks more efficiently, more elegantly and with better quality than expected. Great people means the system works even better, but it's designed to survive with people who are merely good at what they do.

The typical professional services company, on the other hand, is a lot like a blueberry pancake. While there's an essential support team, the firm is all about blueberries working in parallel. Each blueberry can work independently, and sometimes they even work on projects that might have conflicting outcomes or views of the world. I don't care how many people report to you. I care about how connected and how brave you are.

As the firm gets bigger, it doesn't get thicker. You don't make a better pancake by making a thicker one. You make a better pancake by hiring ever better blueberries.

And, as you've guessed, most of the blueberries don't know exactly what they'll be doing in six weeks, and most don't work from a manual about the industry's best practices on how to do what they do. It's hard to measure blueberries, but a talented and motivated one can also change the world.

Apple is now a battleship. Most of the tens of thousands of people who work there have a line job, selling, building, fixing or interacting. Only a few are dreaming up something that you can't even imagine.

Your favorite record label, though, ought to be a blueberry pancake. Each musical group is mostly alone, figuring out something that just might work. The goal isn't to lock and repeat and scale. It's to go wide and stay interesting. Great record labels have both better blueberries and the support staff to launch them into the world.

I remember the day we transformed Yoyodyne from a pancake to a battleship. We hired 17 salespeople in 24 hours (increasing the size of the company by 25%) and for the first time, I didn't know every employee well. People had their orders, and we were ready to scale.

If you want to make your battleship work better, be really clear about defining the mission, the tactics, the chain of command and most of all, precisely what you measure from each person on the team.

Your pancake, on the other hand, gives up swing weight and firepower and instead gets flexibility and the possiblity of non-fatal failure (and game-changing magic).

Both work. The problem kicks in when a successful pancake thinks its future is in the battleship business. Or when battleships are asked to dance.


Marketing Management
4.01/4.02 vocab yesterday
"Motivation theory is not synonymous with behavior theory. The motivations are only one class of determinants of behavior. While behavior is almost always motivated, it is also almost always biologically, culturally and situationally determined as well." (Maslow, 1943)

However, financial extrinsic rewards in the form of salary increases were viewed to have a great positive effect (ibid) This led to the conclusion of that "organizations will reap the greatest benefits by providing freedom and autonomy to pursue an intrinsically rewarding career, while simultaneously providing financial security and stability" (Chen, Ford and Farris, 1999, p. 53)
Kohn (1993) defines organisational incentives as extrinsic motivators, and suggest rewards to be bribes that work only for temporary compliance.
Kohn (1993) suggests rewards to hurt the management-subordinate relationship. This is expressed through flattery, concealing of problems and discourage of risk taking by the subordinate. Furthermore, some subordinates express a need to show that they are more competent than the one giving the rewards. Kohn (1993) concludes that rewards do motivate people, but it only motivates people to pursue rewards. Further, contingent payment system tends to undermine intrinsic motivation. Instead focus should be on intrinsic incentives such as job design, useful feedback, social support and room for self-determination.
3rd Block

ACT Question of the day
SAT Question of the day


Honors Strategic Marketing

a bit of fun.....well, at least to me....decoding the message A lesson in applying and extrapulation - Ordeal by Cheque
Advertising Appeals and Executions
C**rs Light, a lot like TBS, "That's Drama"
 
 
 
 

Thursday, May 2, 2013

Thursday. May 2, 2013 - Shouldn't it be warmer by now?

Quotable:
Motivation is simple. You eliminate those who are not motivated.
Lou Holtz

Wanting something is not enough. You must hunger for it. Your motivation must be absolutely compelling in order to overcome the obstacles that will invariably come your way.
Les Brown


Motivation is the art of getting people to do what you want them to do because they want to do it.
Dwight D. Eisenhower


Ability is what you're capable of doing. Motivation determines what you do. Attitude determines how well you do it.
Raymond Chandler


Marketing Management
4.01/4.02 vocab today
 
Retake on Obj 3 test
1st - 81898623881
3rd - 81871223881

"Motivation theory is not synonymous with behavior theory. The motivations are only one class of determinants of behavior. While behavior is almost always motivated, it is also almost always biologically, culturally and situationally determined as well." (Maslow, 1943)
 

However, financial extrinsic rewards in the form of salary increases were viewed to have a great positive effect (ibid) This led to the conclusion of that "organizations will reap the greatest benefits by providing freedom and autonomy to pursue an intrinsically rewarding career, while simultaneously providing financial security and stability" (Chen, Ford and Farris, 1999, p. 53)


Kohn (1993) defines organisational incentives as extrinsic motivators, and suggest rewards to be bribes that work only for temporary compliance.
Kohn (1993) suggests rewards to hurt the management-subordinate relationship. This is expressed through flattery, concealing of problems and discourage of risk taking by the subordinate. Furthermore, some subordinates express a need to show that they are more competent than the one giving the rewards. Kohn (1993) concludes that rewards do motivate people, but it only motivates people to pursue rewards. Further, contingent payment system tends to undermine intrinsic motivation. Instead focus should be on intrinsic incentives such as job design, useful feedback, social support and room for self-determination.
3rd Block

ACT Question of the day
SAT Question of the day


Honors Strategic Marketing

a bit of fun.....well, at least to me....decoding the message   A lesson in applying and extrapulation - Ordeal by Cheque
 
Advertising Appeals and Executions