Tuesday, December 19, 2017 Into the future....time is ticking

Quotable

PSM - Product Line extension - diversification

Pricing/sales people/legal protection/price skimming/inelastic demand

Superbowl Ad tracker 2018

MIM - Top 10 most watched ads on Youtube

Art of Misdirection (8 min)

Beau Loto (16 min)

                                                        

Word of the Day

Question of the day
SAT QOTD (Begin in 2012)

Kaplan's Version QOTD

Kaplan's SAT Question of the day

                                                            

MARKETING

Quiz on Friday's readings.....

https://docs.google.com/forms/d/e/1FAIpQLSeN9dWRAdOMU1k1NT40fRAiJfQBvVYFVs_-bibImtZLT2JJJA/viewform?usp=pp_url&entry.53939868&entry.1787641550&entry.180050419&entry.344698848&entry.1582442736&entry.1264990380

Ethical Considerations in marketing to children

Ethical Considerations in sweepstakes/rebates/samples/premiums

opt in and other MIM related to personal information use

Obj 6 - Chap 16 - Sales Promotion and Personal Selling

Objective of Sales Promotion

http://www.knowthis.com/sales-promotion/objectives-of-sales-promotion

Trends:  Customer Expectations

http://www.knowthis.com/sales-promotion/sales-promotion-trends-customers-expectations

Trends - Electronic Delivery

http://www.knowthis.com/sales-promotion/sales-promotion-trends-electronic-delivery

Trends:  Tracking

http://www.knowthis.com/sales-promotion/sales-promotion-trends-tracking

Trends:  Internet Communication

http://www.knowthis.com/sales-promotion/sales-promotion-trends-internet-communication

Trends:  Clutter

http://www.knowthis.com/sales-promotion/sales-promotion-trends-clutter

http://www.dynamicwebpromotions.com/information/internetwebsites.html

First sentences of 1st section

Promotional Slogans

https://drive.google.com/open?id=1TuIQeKcQQnAriD9QqwbmEK6KItoEJVRq7kdyyfbHXPg

[5-117]

a. Explain how the use of technology in promotion has changed the way marketers communicate with customers.

b. Identify ways that the use of technology positively impacts the promotion function.

c. Discuss ways that the use of technology negatively impacts the promotion function.

d. Describe ways that businesses use the Internet as a promotional tool.

e. Describe how technology has enhanced opportunities to contact customers with promotional messages.

f. Discuss ways that technology has facilitated the use of sales promotions.

g. Explain specific applications of technology in promotion.

NAD/NARB/CARU/LARPs

http://www.aef.com/on_campus/classroom/speaker_pres/data/3006

Not just 6 lines, 65 characters

http://www.ahbbo.com/adsftc.html

FTC:  Kicking Donkey and taking names

https://www.ftc.gov/about-ftc/bureaus-offices/bureau-consumer-protection/our-divisions/division-advertising-practices

Advertising and the Law - a year in review

http://www.metrocorpcounsel.com/articles/9198/advertising-marketing-and-promotions-law-year-review

4.01 Know Your Options LAP

4.01 Know Your Options - Lap (20)
http://www.quia.com/quiz/5860969.html

4.01 Razzle Dazzle - LAP

4.01 Razzle Dazzle - LAP (20) http://www.quia.com/quiz/5857064.html

4.01 Spread the Word - LAP

4.01 Spread the Word; LAP (37)
http://www.quia.com/quiz/5861130.html

4.01 Vocab Alpha

https://quizlet.com/116896541/401-marketing-6621-flash-cards/alphabetical
4.02 Vocab Alpha
https://quizlet.com/116897344/402-marketing-6621-flash-cards/alphabetical
Combo Assessment on 4.01 and 4.02 Thursday, Jan 4

                                                                                                                                                    

SPORTS AND ENTERTAINMENT MARKETING 

Quiz - 3.05 and Friday's readings

                                                                                   https://google.com/forms/d/e/1FAIpQLSe8J3yeLPQSmvQN7d8fi3tGm5KPObnZzPqvr-n7veL8UMo7vw/viewform?usp=pp_url&entry.1663749799&entry.475681425&entry.2034802507&entry.995938246&entry.646667191

3.05 Determining Merchandising Opportunities

Promotional Products for Events

http://www.leoisaac.com/evt/top093.htm

Merchandise Powerpoint

teamsportsmarketing.com/wp-content/uploads/2010/10/Ch-10.pptx

40 slide powerpoint

6 - 1st para

7 - Rising Player Costs

8 - Internationalism

18 - Charts

19 - Caption on left

20 - Motivations for Sponsorship

26 - Charts and reading

http://www.pwc.com/gx/en/hospitality-leisure/pdf/changing-the-game-outlook-for-the-global-sports-market-to-2015.pdf

3.06 ppt

3.06 guided notes

3.06A Employ product-mix

Briefing: Determining Merchandising Opps.

https://docs.google.com/document/d/169pzeEeTrD-jZzTA0dv79DEEI34UWdBSs70vwqdltsg/edit

Selecting the right entertainment and games

http://ezinearticles.com/?id=1303423&How-Selecting-the-Right-Entertainment-and-Games-Makes-a-Special-Event-Memorable=

Special Fundraising Events

https://kaboom.org/resources/build_playground_toolkit/fundraising/special_fundraising_events

Bingo Anyone?

http://hubpages.com/games-hobbies/HowToHoldASuccessfulBingoFundraiser

ADA is big Brother

https://diversityandaccess.stanford.edu/disability-access/event-planning

USA Wrestling Event Organizing Guide

http://content.themat.com/eventfliers/EventOrganizing.pdf

Tips to Pre-Plan Merchandise for Big Events

http://www.eventmerchandising.com/

3.07 ppt

Partner with a sport/event director to establish a barter agreement. Present the agreement to the class, explaining its terms, needs, and value.

Barter Kings

http://www.aetv.com/shows/barter-kings/season-1/episode-1

The FLIP-Side of bartering

http://wtfmarketing.com/the-flip-side-of-bartering/

Negotiating in-kind Value and category exclusivity

http://www.sponsorship.com/iegsr/2008/11/03/Negotiating-In-kind-Value-And-Category-Exclusivity.aspx

Bartering your way to better business

http://www.businessknowhow.com/money/bartering.htm

Carolina Trade Exchange

http://www.carolinatradeexchange.com/

Pros and Cons of a barter system

http://www.buzzle.com/articles/pros-and-cons-of-barter-system.html

Look up bartering on Craigslist

Monday, December 18, 2017 Alas, not all hope is lost!....unless interims come out today?!?!?!?

Quotable

Superbowl Ad tracker 2018

Youtube Rewind 2017

MIM - Top 10 most watched ads on Youtube

Art of Misdirection (8 min)

Beau Loto (16 min)

                                                        

Word of the Day

Question of the day
SAT QOTD (Begin in 2012)

Kaplan's Version QOTD

Kaplan's SAT Question of the day

                                                            

MARKETING

If you did not play games and watch youtube, please make sure you finish the 4.01 LAPS.

If you told the sub you had finished or played around and did not do the LAPS as directed, you have received a "0" and will not be able make it up.  So sad.

Promotion Quiz - 5 question, Chap 15 ppt material - Tuesday/Wednesday

Tell me about racism in marketing

Tell me about sexism in marketing

Tell me about stealth marketing

Pricing project HW over the break....will tell you Wednesday

Check the calendar for upcoming everything....test tomorrow!
Murphy's Pricing Project

Obj 6 - Chap 15 - Advertising and Public Relations

Obj 6 - Chap 16 - Sales Promotion and Personal Selling

Promotion - don't tell the illuminati

Stealth Marketing - Unethical

http://arstechnica.com/gaming/2006/12/8413/

http://www.pnmresources.com/~/media/Files/P/PNM-Resources/corporate-governance/dtrt.pdf

Page 6...blue box

Aunt Jemima

http://gawker.com/397129/just-how-racist-was-aunt-jemima

4.01 Know Your Options LAP

4.01 Know Your Options - Lap (20)
http://www.quia.com/quiz/5860969.html

4.01 Razzle Dazzle - LAP

4.01 Razzle Dazzle - LAP (20) http://www.quia.com/quiz/5857064.html

4.01 Spread the Word - LAP

4.01 Spread the Word; LAP (37)
http://www.quia.com/quiz/5861130.html

4.01 Vocab Alpha

https://quizlet.com/116896541/401-marketing-6621-flash-cards/alphabetical
4.02 Vocab Alpha
https://quizlet.com/116897344/402-marketing-6621-flash-cards/alphabetical
Combo Assessment on 4.01 and 4.02 Thursday, Jan 4

                                                                                                                                                    

SPORTS AND ENTERTAINMENT MARKETING 

Revival....a new release?

NBA Ticket Planning - What did we learn?

Conclusion only....two things we should have learned...what are they?

What can ticketing do for an organization? (20 page wonder)

What about baseball prices?

What is the Fan to Fan clickable through the olympic website?

What did we learn from Page 8?

     PAge 10?

     Page 11

     Page 12

     Page 14

What did you learn about fully refundable and non-fully refundable tickets?

What did the LA Kings do?

Quiz on 3.05....need 5 volunteers

Ticket Sales Planning - NBA
http://www.slideshare.net/Shelly38/ticket-sales-planning

Conclusion only
http://www.jgbm.org/page/10%20Aminuddin%20Yusof.pdf

20 pages of sheer bliss….all from the standpoint of ticketing….and yes, today we read.
https://mpra.ub.uni-muenchen.de/25807/1/Baseball_Chapter_Draft_2.4a.pdf

Everything you need to know about Baseball prices

What did we learn?

1. 3.05 Powerpoint
2. 
   
3. 3.05
4.       - Discuss techniques that can be used to cultivate group sales.

1. Identify incentives that can be used to cultivate group sales.
2. Explain the use of technology in cultivating group sales.
3. Demonstrate procedures for cultivating group sales.
4. 
   
5. Group Productivity
6. http://www.ehow.com/how_6670970_improve-group-productivity.html
7. 
   
8. Intix - Schedule of events - just looking at what they are talking about in the industry
9. 
   
10. http://careercenter.intix.org/jobseekers/
11. 
    
12. Think Monster for jobs, but Box office and event based careers only.
13. 
    
14. Disney Cruise cuts commissions
15. http://www.travelmarketreport.com/articles/ASTA-Asks-Disney-To-Reconsider-Commission-Cut
16. 
    
17. 9 ways to increase your group sales
18. http://www.travelmarketreport.com/articles/9-Practical-Steps-to-Increase-Your-Group-Sales