Marketing

Quiz on Friday.....Chap 17/18/and 14 up through yesterday

Chap 14

Aldi's due on Monday....do not let it be late.
1 page
follow the guide
give me insight, not the mundane - think past the obvious
Come up with an ahhhhaaaaa moment please

1914 Christmas Truce

Separate Project...follow up to Cowboy Truths - Chuck norris style
In the link below, format your Cowboy quotes/truths into the slideshow
Take heed of the formatting.
Would love to have this early next week....not during class
Let's say mon/Tuesday

Should be able to begin them with the library beginning after Thanksgiving
https://docs.google.com/presentation/d/1A48sy14exxMzT4lfxQsoNi-rq448SvlKy6T1X_r2RZo/edit#slide=id.g4b81d9688_013

Bonus Others

Quiz looming....today - 2.06-2.09

Marketing

2.08 all finished....so.......guided notes.

First thirty of class...no talking....finished 2.08 guided notes.

Should you insist upon talking, points will be deducted from your work......chose your seat wisely...move if you need to do so.

I will verify while you are away at lunch

Should you finish prior to lunch, begin another....see the trend....don't disappoint me on Monday

After lunch

Go over homework sheet

Money quiz/assessment Next Monday

Test on Obj 2 and 1 Next Tuesday

2.11 begin and finish today

1914 Christmas Truce

Thursday, November 13, 2014

November 13, 2014 Thursday and baby it's cold....er....cooler outside

Quotable

"Price is what you pay. Value is what you get." - Warren Buffett

SEMII

First 10 minutes of class....finish study guides for 2.01

2.05 next up

Last 15 of class, 2.02 guided study

Quiz on 2.01 - 2.04 on Friday

Yet another jab at Ambush Marketing.....best you know what it is.....it is in the notes

NHL and ad space

Brand Marks

Spotify and Taylor Swift part ways....I smell an agent

Shamoo!!!! oh no!!!!!!!!!!!!!!!!

http://www.adweek.com/news/advertising-branding/unilever-claims-organic-startup-just-mayo-not-really-mayo-lawsuit-161361

http://www.adweek.com/adfreak/cam-newton-get-primal-beats-dre-help-kendrick-lamar-161364

HSM

Quiz on Friday.....Chap 17/18/and 14 up through yesterday

Chap 14

Chuck Norris Style comments....hilarious just to picture cowboy doing it.

Reshoot Cowboy and Let it go....I need two minutes of material.....we will chat

Public Relation.....

Family dynamics....#everybody wants a cause

Conspicuous consumption

and yes, we follow the numbers

Bonus Others

Seaworld attendance tumbles

Public Relations nightmare...or just a slightly irritating bad dream

and yes, we follow the numbers

Marketing

2.09 almost finished....so.......guided notes.

First thirty of class...no talking....finished 2.09 guided notes.

Most of you were only half way done....you are welcome

Should you insist upon talking, points will be deducted from your work......chose your seat wisely...move if you need to do so.

I will verify while you are away at lunch

Quiz looming....Friday - 2.06-2.09

After lunch

2.09 Money Matters.....#'s 7-12. First 10 minutes - again, I will answer questions.

Short Quiz on numbers after lunch Friday

HW for tonight...sales calculations....must show work.....I will hand out sheet....If I see you working on it in class, you will earn a zero

Tuesday, November 11, 2014

November 12, 2014 Another shortened week.......let's give full effort!

Quotable

“The moment you make a mistake in pricing, you're eating into your reputation or your profits.” - Katharine Paine

SEMII

2.04 soon to be finished

Last 15 minutes of class....begin/finish study guides for 2.01

2.05 on the chopping blocks next....but before, on a sheet of paper, please entertain this scenerio:

You are a company and wish to better your image in the community.

List 5 things you and your company can do....be specific.....half sheet of paper (share)...to turn in.

Yet another jab at Ambush Marketing.....best you know what it is.....it is in the notes

NHL and ad space

Norway...bank ads - a great case study

Branding...IMC

Brand Marks

HSM

Scatter...first 5 minutes.....top three get bonus points ....3,2,1 respectively

Chap 17 & 18....first 15 of class - the vocab test

Chap 14

Chuck Norris Style comments, first 5 of class

Cowboy story boards today or no credit.

Reshoot Cowboy and Let it go....I need two minutes of material.....we will chat

Kitty cat.....so cute and relaxing

Norway...bank ads - a great case study

Not every marketing stunt goes viral

Wheeler-Lea????

Comedy delivers......

Branding...IMC

http://www.adweek.com/adfreak/agency-pulled-vending-machine-stunt-end-all-vending-machine-stunts-161335

Bonus Others

Norway...bank ads - a great case study

Marketing

2.09 almost finished....so.......guided notes.

First thirty of class...no talking....guided notes.

Should you insist upon talking, points will be deducted from your work......chose your seat wisely...move if you need to.....bwah ha ha ha ha ha

This will be finished prior to lunch.

I will verify while you are away at lunch

Quiz looming....soon

After lunch

2.09 Money Matters.....the first 6 only. Make sure you know or I will openly mock you come test time. First 5 minutes. This too will be quizzed....Thursday

HW for tonight...sales calculations....must show work.....I will hand out sheet....If I see you working on it in class, you will earn a zero

Brand Marks

Comedy delivers......

Branding...IMC

Monday, November 10, 2014

November 10, 2014 Shortened week....again

Quotable

SEMII

2.04 finished...now what?

Rubik's Cube turns 40....Wow! 40 must be the new 20....and young

3x3x3 World Champuonships
World Record
Solving it in 5.55 Seconds

The Article - read all please
Pricing is ebbing higher

HSM

Rubik's Cube turns 40....Wow! 40 must be the new 20....and young

What Chap? Please look and tell me

Chuck Norris Style comments, first 5 of class - Due Sunday 7pm
post here -https://docs.google.com/document/d/14TRocG_viahUj7KCeTAXpfmTuCQ9-w--t3tdL1mNUBk/edit?usp=sharing

3x3x3 World Champuonships
World Record
Solving it in 5.55 Seconds

Selling - A look ahead - overcoming objections

Bonus Others

Rubik's Cube turns 40....Wow! 40 must be the new 20....and young

Marketing

2.09 finished....oh where to go now?

3x3x3 World Champuonships
World Record

Solving it in 5.55 Seconds

Source - Overcoming Objections

Friday, November 7, 2014

November 7, 2014 ooooohhhh look! 7 is my lucky number

Quotable

Great minds discuss ideas; average minds discuss events; small minds discuss people.

Eleanor Roosevelt

SEMII

2.04

An actual cool product that will soon take over the world....and make us all drooling idiots who don't know anything......oh no!!! I think it is already here

Adrian Peterson

HSM

Continue 18

Chuck Norris Style comments, first 5 of class - Due Sunday 7pm
post here -https://docs.google.com/document/d/14TRocG_viahUj7KCeTAXpfmTuCQ9-w--t3tdL1mNUBk/edit?usp=sharing

Style Geeks

www.JohnLewis.com

Brand

Vizio....better screen experience

metrics

An actual cool product that will soon take over the world....and make us all drooling idiots who don't know anything......oh no!!! I think it is already here

hp://www.adweek.com/news/advertising-branding/rise-and-fall-worlds-most-hated-clothing-brand-161153

Bonus Others

Brand - Must read first to understand

Vizio - A better screen experience

Metrics - read and understand

An actual cool product that will soon take over the world....and make us all drooling idiots who don't know anything......oh no!!! I think it is already here

Marketing

2.09

Thursday, November 6, 2014

November 6, 2014 Let's give props where props are due

Quotable

SEMII

2.03

Sales Pitch...like a promotion...but different

cool PSM

HSM

Let's Finish 17

Hahahahahah...UBER.....PSM gone wild!

Goldieblox

cool PSM

hp://www.adweek.com/news/advertising-branding/rise-and-fall-worlds-most-hated-clothing-brand-161153

Bonus Others

Nobody will ever deprive the American people of the right to vote except the American people themselves and the only way they could do this is by not voting.

Marketing

2.08

Sales Pitch.....but wrong

cool PSM

Wednesday, November 5, 2014

November 5, 2014 Murphy is back and voting is over

Quotable

Franklin D. Roosevelt

SEMII

Nike Discussion

Funny

Music Video - one take

Smells familiar

Patent and trademark protection...website domains

2.08

HSM

Urban Outfitters

Hello Kitty!

Patent and trademark protection...website domains

New Campaign from Welches

Pepsi Max...unbelievable

Ad agency rewards

Let's Finish 17

http://www.adweek.com/news/advertising-branding/rise-and-fall-worlds-most-hated-clothing-brand-161153

Bonus Others

http://www.ted.com/playlists/164/how_we_make_choices

Marketing

Patent and trademark protection...website domains

finish 2.06

Sunday, November 2, 2014

November 3, 2014 A day without Murphy is a sad day indeed

Quotable

SEMII

Welcome in!!

No talking during Announcements

Noah to take down role

1st - Test! Yeah Test!! We rejoice there is a test!!

Open note, open website resource....NOT OPEN FRIEND!!!!

45 minutes - I will count out of 40, not the total 60......room for bonus!

Be nice!

2nd - Swoosh: Inside Nike video....with worksheet.

Turn in sheet at end of class.

Thank the Sub for their time!!!!!!!

See you on Wednesday

Music Video - one take

Smells familiar

HSM

Today you will have two assignments

1/ Allow ~ one hour to complete:

On the rectangular table you will find issues of Adweek....a great resource, in fact the very same one we source man y of the great videos and ads we watch/view in class...but in hard copy.

the assignment is easy....or hard as the case may be

Choose one issue

Understanding the 6 functions of marketing

Find and read an article describing each of the functions of marketing....total of 6 articles.

Write/type a brief summary of the article as to why it describes the function of marketing in question.

provide MLA citation....Citationmachine may help

2/ Allow ~ 30 to complete

Begin Exploring Four of my favorite authors.

Barry Schwartz

Dan Ariely

Malcolm Gladwell

Steven Levitt

In addition to their written works, each has a successful blog as well as having been invited to speak at TED Talks...quite simply one of the greatest mindmelts in the world.

is a playlist that highlights three of the above mentioned authors as well as others.

Watch one of your choosing from Ariely/Gladwell....with headphones being preferable.

If no headphones, each has an interactive transcript you can follow along with or captioning you can read along at low volume

Be ready for a grand discussion on Wednesday...best you have details.

Bonus Others