Friday, August 30, 2013

9/3/2013 The 2nd week of school. It get harder now

Quotable

Learn together


I'd like to invite you to find out about a new project, launching in beta soon.

4H, Toastmasters, AA, book groups, Meetup, midnight basketball, community college, jazz bands, ...

There's a pattern here.

We learn best when we learn together.

It's not merely the logistic efficiency of putting people together in a room. Now that the internet replaces that efficiency, we see that 'more for less' is the least of it. Learning together serves a crucial function... it makes learning happen.

The dropout rate of massive online courses is higher than 97%. It's easy to be exposed to education, but actually quite a challenge to learn. Access to education isn't sufficient... something else is going on.

I think it's important for many of us to step up and lead and organize and teach. I led a project this summer designed to explore how that might work.


SEMII
Make sure I tell you about tonight!!
Open 1.03

Obj 2.01
3rd Block

ACT Question of the day
SAT Question of the day


Honors Strategic Marketing
Chap 2 ppt.
Pre-Class Benchmark will be this week.  Maybe Thursday
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8/30/2013 The first Friday, let's keep it rolling

Quotable

Thinking good thoughts is not enough, doing good deeds is not enough, seeing others follow your good examples is enough.
Douglas Horton


SEMII
"C" in RANCH

DECA Video
Recap 1.2 Activity3 work from yesterday.....Olympics
Open 1.03
3rd Block

ACT Question of the day
SAT Question of the day


Honors Strategic Marketing
"C" in Ranch
DECA Video
Finish  Chap 1/PPTs  Begin  in Chap 2....what you should have been reading



Pre-Class Benchmark will be next week....date forthcoming
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Thursday, August 29, 2013

8/29/2013 Well ok, let's get going!

Quotable

Making costumes


Look through any fashion magazine and you'll quickly come to understand that fashion is the act of making a costume. This clothing isn't primarily functional (if we define function in this case as warmth, or modesty, or having a pocket to keep keys handy). No, it's a costume.

And costumes are an artifice designed to remind us of something else.

So packaging is a costume.

The experience of entering a store is a costume.

Typography is a costume.

The design of your website is a costume.

There are very few ways to make something perfectly functional. There are a billion ways to invent a costume. Most marketing, then, is costume work, not the search for the most efficient function. Your form can follow your function, sure, but without a costume, it's naked.



SEMII
"N" in RANCH

Finish (5 min) Obj 1.02 Activity 1
If it has dissapeared, I have another way of sending it to you....but you still have to redo it.
1.03 Activity 1
3rd Block

ACT Question of the day
SAT Question of the day


Honors Strategic Marketing
"N" in Ranch
Chap 1/PPTs
Vocab Chap 1 - begin studying (10+ min). Vocab on Friday

Test Shannon Weeks and say hi from Murphy

Pre-Class Benchmark will be next week....date forthcoming
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Wednesday, August 28, 2013

8/28/2013 Day 3....Are we having fun yet?

Quotable

50th year anniversary for "I have a Dream" Speech.

Let the dream live on.




"If you don't start, you can't fail"


It sounds ridiculous when you say it that way.

But of course, it is ridiculous. It's (quite possibly) the reason you're stalling.

On the other hand, there's no doubt that, "If you don't start, you will fail."

Not starting and failing lead to precisely the same outcome, with different names.




SEMII
"A" in RANCH

Pathways/CCPI

1.02
Financial Impacts of events

1.03
3rd Block

ACT Question of the day
SAT Question of the day


Honors Strategic Marketing
Basics of Marketing
Vocab Chap 1 - begin studying.  Vocab on Friday
Books
Pathways/CCPI

Chap 1/PPTs

Pre-Class Benchmark will be next week....date forthcoming
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Tuesday, August 27, 2013

8/27/2013 Day 2.....only 179 more days to go. 178 if you dont count today

Quotable
I never make the mistake of arguing with people for whose opinions I have no respect.
Edward Gibbon
SEMII
Syllabus
Pacing Guide
Expectations/slideshow
Evernote
Quizlet
3rd Block

ACT Question of the day
SAT Question of the day


Honors Strategic Marketing
Syllabus
Pacing Guide
Expectations/slideshow
Evernote
Quizlet
Books
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Monday, August 26, 2013

8/26/2013 The First Day of School!

Quote:

"When I grow up..."


No kid sets out to make Doritos commercials. No one grows up saying, "I want to go into marketing."

More than ever, though, folks grow up saying, "I want to change the world." More than ever, that means telling stories, changing minds and building a tribe.

You know, marketing.

At least if you want it to be.


SEMII

Syllabus
Pacing Guide
Expectations/slideshow
Evernote


HSM
Syllabus
Pacing Guide
Expectations/slideshow
Evernote
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Wednesday, May 29, 2013

5/29/2013 Just another Wednesday......but, NO! It is NOT! Almost the Last Wednesday of the 2012-2013 school year!

Quotable


Marketing Management
Great Promotion

Finish 6.02b
Retest!  Good Luck!
1st - 81898625374
3rd - 81871225374
Read for the first 15 minutes - Chap 4
We will go over Chap 4....then the project!
Dale Earnhart - Base  Use Twice
Gem Theater - 472 ft
Music Hall of Fame - 279ft
Fieldcrest/Cannon Textile Museum - 500 ft
NC Research Campus - 384 ft
Piedmont School of Music and Dance - 520 ft
Amtrack Station - 417 ft
HJ Peeler House 900-1000 ft
Oak Tree Coffee Co. - 500-800ft
Luthern Church - 1015 ft
Shaw University Cape Center - 350 ft

Vetern's Park - Sundial

First Baptist Church
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Tuesday, May 28, 2013

5/28/2013 Tuesday, yet feels remarkably like a Monday

Quotable


Marketing Management
6.02a/b
 
Retest on Wednesday  - from the last test

 
3rd Block

ACT Question of the day
SAT Question of the day


Honors Strategic Marketing
Dale Earnhart - Base
Gem Theater - 472 ft
Music Hall of Fame - 279ft
Fieldcrest/Cannon Textile Museum - 500 ft
NC Research Campus - 384 ft
Piedmont School of Music and Dance - 520 ft
Amtrack Station - 417 ft
HJ Peeler House 900-1000 ft
Oak Tree Coffee Co. - 500-800ft
Luthern Church - 1015 ft
Shaw University Cape Center - 350 ft
 
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Thursday, May 23, 2013

5/24/2013 Friday...finally! Er, I mean, so sad the learning opportunities are closing out for this week

Quotable


#quiet #quotes

I wonder if the opposite is true?


(Complex Decision Making)
Overcoming the impossibility of amazing

If you set your bar at "amazing," it's awfully difficult to start.

Your first paragraph, sketch, formula, sample or concept isn't going to be amazing. Your tenth one might not be either.

Confronted with the gap between your vision of perfect and the reality of what you've created, the easiest path is no path. Shrug. Admit defeat. Hit delete.

One more reason to follow someone else and wait for instructions.

Of course, the only path to amazing runs directly through not-yet-amazing. But not-yet-amazing is a great place to start, because that's where you are. For now.

There's a big difference between not settling and not starting.


Marketing Management
As a special treat to all of the seniors, I will release you during third block to celebrate your seniorness...away from class.
You are welcome!
So, what to do?
Let's learn about franchising.

     http://www.franchise.org/Franchise-News-Detail.aspx?id=52504

 
3rd Block

ACT Question of the day
SAT Question of the day


Honors Strategic Marketing
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5/23/2013 Dedicated and True, what a goal in life!

Quotable
Happiness is having a large, loving, caring, close-knit family in another city.
George Burns
Marketing Management
1st Block - 81898625181
3rd Block - 81871225181

Tomorrow, all of the seniors can have lunch!
Yeah!!!!!! 
Obj 6 next week.
Vocab for 5 is up.  You may wish to study
 
3rd Block

ACT Question of the day
SAT Question of the day


Honors Strategic Marketing
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Wednesday, May 22, 2013

5/22/2013 Jr's and Soph now gone....too bad I mainly teach seniors - hahahahahahahah

Quotable

Let's start with "sorry"


By the time the phone rings, there's already trouble. When that manager is called or this department is reached, it's because someone is disappointed, angry or stuck. Illness, broken promises or a real urgency have led to this new conversation even taking place.

So don't start with, "[Name of company] mumble mumble" as if there's a blank slate just waiting to be written on. There's already a lot of writing on that slate. Don't demand to know the record number or begin with doubt and an edge of dismissal. Be on our team.

"It sounds like we've got a situation on our hands..." is a fine way to disarm the person you're about to talk with. He won't have to spend the first six sentences expressing his anger and urgency, because in less than ten words, you've done it for him. Or perhaps, "I'd like to help, if you'll bring me up to speed..."

It's not easy being on the receiving end of a days'-long parade of blame, but no one said it was easy. We asked you to do it because you're good and because it's important, not because it's fun.

Marketing Management
1st Block - 81898625065
3rd Block - 81871225065

Obj 5.06
Test by Thursday/Friday at latest.
Obj 6 next week.
Retest on Obj 4,3,2,1 Today
Vocab Obj 5.01, 5.05 Maybe Wednesday....if I get the vocab up today, if not, we will push it til later.
3rd Block

ACT Question of the day
SAT Question of the day


Honors Strategic Marketing
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Tuesday, May 21, 2013

5/21/2013 Day after Interims....we are still here. Two weeks til exams

Quotable

Levels of marketing magic, the placebo effects of desire


ANTICIPATION: Before the product is released, the true fans are buzzing and speculating and waiting in line. The anticipation is self-reinforcing, a placebo effect of desire.

UTILITY: The album is good, the software is useful, the book changes things. It works better than we hoped. Exceeding expectations pays significant dividends.

REMARK: It's purple. Remarkable. Worth talking about. The word spreads. Ten people tell ten people and suddenly, it's abuzz. Not because of PR or hype, but because the remarkability is built right into the product or service itself. And more people enjoy things that are getting buzzed about.

TRIBE: The core group, the true fans, are even more connected then before. The organization has helped them organize, the product creates a culture, commitments are made, conversations persist, a culture is built. To use something that makes us feel as though we belong is magic indeed.

[repeat]

If this sounds like Apple, Bob Dylan, The Rocky Horror Picture Show, the Dead, gun collectors or Shake Shack, it's not an accident. It's definitely not an accident.


Marketing Management
3rd Block - 81871225065

Obj 5.06
Test by Thursday/Friday at latest.
Obj 6 next week.
Retest on Obj 4,3,2,1 Tuesday
Vocab Obj 5.01, 5.05 Maybe Wednesday....if I get the vocab up today, if not, we will push it til later.
Oreo fans, check out their website....download the song!!!!!!!!! (blocks from school computer....download it from home)
3rd Block

ACT Question of the day
SAT Question of the day


Honors Strategic Marketing
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Monday, May 20, 2013

5/20/2013 Interim Day....that means only three weeks more!....also, in all likelyhood, I will call home about your grades too

Quotable

Not since the steam engine has any invention disrupted business models like the Internet. Whole industries including music distribution, yellow-pages directories, landline telephones, and fax machines have been radically reordered by the digital revolution.
John Sununu
Marketing Management
Obj 5.06
5.07 shortly to follow.  Test by Thursday/Friday at latest. 
 
Obj 6 next week.
Retest on Obj 4,3,2,1 Tuesday
Vocab Obj 5.01, 5.05 Maybe Wednesday....if I get the vocab up today, if not, we will push it til later.
 
Oreo fans, check out their website....download the song!!!!!!!!! (blocks from school computer....download it from home)
3rd Block

ACT Question of the day
SAT Question of the day


Honors Strategic Marketing
Chap 13
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Wednesday, May 15, 2013

5/14/2013....This is Teacher Appreciation week - YOU WILL ALL BOW AND WORSHIP US!!!!!!!!!!!!!!!!!!!!!!

Quotable:Do not take life too seriously. You will never get out of it alive.
Elbert Hubbard
Marketing Management
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Tuesday, May 14, 2013

5/14/2013 Tuesday....and everyone is sick at home

Quotable:
Do not take life too seriously. You will never get out of it alive.
Elbert Hubbard
Marketing Management
Obj 4 (4.01/4.02/4.04) plus Obj 3,2,1 material
1st block - 81898624512
3rd Block - 81871224512
Once you finish, please begin reading and outlining Obj 5.01
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Monday, May 13, 2013

5/13/2013 Monday! Wow, only a few more of these this school year! Seniors, just a few more until you are responsible...hahahahaha

Quotable:
0808281240172

Talk about feature benefit selling - MacGuyver can name or show a benefit for everything!


Marketing Management
Obj 4 (4.01/4.02/4.04) plus Obj 3,2,1 material - Tuesday
Quiz on 4.02 on Monday. I know, it is a Monday, but you need to have a better relationship with the material before the test
Finish 4.04 today
What chapter???? wel you know what to do....Go!

Google Maps
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Thursday, May 9, 2013

5/10/13 False alarm, There are no Zombies. Maybe you should have studied.

Quotable:
Misusing Slang
Marketing Management
Test next week - Obj 4 (4.01/4.02/4.04) plus Obj 3,2,1 material - Tuesday
Quiz on 4.02 on Monday.  I know, it is a Monday, but you need to have a better relationship with the material before the test
Finish 4.04 today
3rd Block

ACT Question of the day
SAT Question of the day


Honors Strategic Marketing
Test 14,15,16 only
Yes, it is over on Document Manager
Essays.....Click Here!

This is Water....
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5/9/13 Thursday The Zombies are getting cloaser, forget about studying and RUN!

Quotable:
Fans
Marketing Management
Vocab on 4.01/4.02/4.04 Friday
Test next week - Obj 4 (4.01/4.02/4.04) plus Obj 3,2,1 material
Let's try to finish 4.04
3rd Block

ACT Question of the day
SAT Question of the day


Honors Strategic Marketing
Vocab - Chap 14, 15, 16
Test on 14,15,16 on Friday.

This is Water....
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Wednesday, May 8, 2013

Wednesday 5/8/2013 - Live!

Quotable:
Marketing Interview
Marketing Management
Vocab on Thursday  4.04 only
Vocab on 4.01/4.02/4.04 Friday
Test next week - Obj 4 (4.01/4.02/4.04) plus Obj 3 material
 
So what are we doing today?
Open up 4.04 Powerpoint. (we are now on slide 22ish)
 
3rd Block

ACT Question of the day
SAT Question of the day


Honors Strategic Marketing 
You know the drill, Chap 16....chop chop!
 
Vocab warm up!  show me the results.
Vocab pushed to tomorrow....let's discuss the format after the warm up

Slightly different format. - will detail today....but you have to ask.
Test on 14,15,16 on Friday.
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Monday, May 6, 2013

5/7/2013 Prepping for college...and finals

Quotable:
University Website
Marketing Management
Vocab on Wednesday. 4.04 only
Vocab on 4.01/4.02/4.04 Thursday
Test on Friday - Obj 4 (4.01/4.02/4.04) plus Obj 3 material
So what are we doing today?
Open up 4.04 Powerpoint.  (we are now on slide 12ish) 
You are now tasked with, not outlining (yet), but rather, reading and highlighting the important parts.
This will count as an easy grade booster. If you talk during this time, I take off points. Many of you will not have points by the end if past behavior it truely indicative to future performance.
20 minutes.....BEGIN!
3rd Block

ACT Question of the day
SAT Question of the day


Honors Strategic Marketing
You know the drill, Chap 16....chop chop!
Vocab on Wednesday, 14,15,16 - yes all.
Slightly different format. - will detail today....but you have to ask.
Test on 14,15,16 on Friday.
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